2022高二英语教案设计：Unit1 Advertising.docx

2022高二英语教案设计：Unit1 Advertising 任何人都应当有自尊心、自信念、独立性，不然就是奴才。但自尊不是轻人，自信不是自满，独立不是孤独。下面是课件范文网小编为您举荐高二英语教案设计：Unit1 Advertising。 一. 背景导入 Some slogans for advertisements 1. Good to the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡） 2. Obey you thirst. 听从你的渴望。（雪碧） 3. The new digital era. 数码新时代。（索尼影蝶机） 4. Take time to indulge. 尽情享受吧！（雀巢冰激凌） 5. Poetry in motion， dancing close to me. 动态的诗，向我舞近。（丰田汽车） 6. Just do it. 只管去做。（耐克运动鞋） 7. The taste is great. 味道好极了。（雀巢咖啡） 8. Feel the new space. 感受新境界。（三星电子） 9. Intelligence everywhere. 才智演绎， 无处不在。（摩托罗拉手机） 10. The choice of a new generation. 新一代的选择。（百事可乐） 11. Let’s make things better. 让我们做得更好。（飞利浦电子） 12. No business too small， no problems too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司） 二. 自主探究 1.Where can ads be found? How do people react to ads? _ 2. What are the basic principles and function of advertisements? _ 3. Do all the ads make profits? If not， could you please show us your explanation? _ 课堂演练 Reading 一.快捷识记 1. We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们经常忽视了一天看过或听过多少广告。 在So + adj. / adv. / v. + that. 结构中，平常较为见的是so后面加形容词或副词，本句的结构中的so是对be used to something / doing something这一动词短语的修饰。 He was so happy that he even jumped up and down. 他是如此的兴奋以至于都上窜下跳了。 The boy ran so quickly that his mother couldn’t catch up with him. 那男孩跑得如此之快以至于他的妈妈都赶不上他。 The good news so excited the crew that they set sail at once. 这个好消息使全体船员如此的激烈以至于他们立刻就起航了。 2. We must not fall for this kind of trick. 我们（消费者）不能跌入这样的（消费广告）陷阱。 fall 在此句中意为be cheated or be played trick on fall 还有意思为失去地位或垮台 The government fell after the revolution。 fall还可以作为联系动词，相当于become/turn She fell silent at the key moment， thus the talk broke down half way. 在关键时刻她突然变得默不作声，这让和谈半途而费。 3. China began a nationwide public service advertising campaign in 1996， and since then various types of PSAs have appeared around the country. 中国在96年绽开了一场公共广告服务的运动，从那时候起，大量的公益广告在全国涌现。 nationwide = all over the nation campaign = series of planned activities with a particular social aim 运动 an advertising campaign 广告宣扬运动 / an election campaign 竞选运动 阅读延长 Nowadays whenever you are on the website， （1）_ advertisements are being kicked here and there. Most of us are so （2）_ the phenomenon（现象） that they often consider them as （3）_. In fact， an advertising （4）_ is （5）_ trick careless readers. In order to （6）_ its product， and to persuade （7）_ into buying its product， they pay to design all types of exciting pictures and （8）_ speeches. Many of the （9）_ may （10）_ for this kind of trick. Word power 一、快捷识记 常见后缀 1.名词后缀 （1） -er表示从事某种职业的人，某地区的人 banker， villager， Londoner. （2） –or，表示者 doctor， operator， inventor2.形容词后缀 -able， comfortable， valuable， movable -ish， foolish， selfish boyish -ful， helpful， wonderful， beautiful -ine， marine， feminine， masculine （3） 动词后缀 -ize， modernize， organize -en， quicken， weaken， soften， harden -fy， beautify， simplify （4）副词后缀 -ly， possibly， simply -ward， downward， upward -wise， otherwise， clockwise -ways， always， sideways Grammar and usage 一、快捷识记 （一）陈述句 假如引述的句子原来是一个陈述句，在变成间接引语时要留意以下几点： 1.在引语的开头用连词that He said: Mother， sister is in her room. → He told his mother that sister is in her room. 2. 依据意思变更人称 He said to me: I have left my book in your room. → He told me that he had left his book in my room. 3. 留意引语中的谓语与句子主要谓语在时态上一样 Mary said， I’m getting on well. → Mary said that she was getting on well. 4. 依据意思将指示代词，地点刚好间状语等作必要的变动 在干脆引语中 在间接引语中 指示代词 this these now today that those then that day 表时间的词 this week （month， etc.） Yesterday last week （month， etc.） two days （a year， etc.） ago the day before yesterday tomorrow next week（month， etc.） the ay after tomorrow that week（month， etc） the day before the week（month， etc.） before two days（a year， etc.） before two days before the next （following） day the next （following） week （month， etc） two days after in two days’ time 表地点的词 here there 动词 come go 二 特别疑问句 在引述一个特别疑问句时，连词that 是恒久不能用的。除了留意人称，状语等的变更和时态的一样之外， 还要留意把引语的语序变为陈述句语序。 Mr. Smith asked， What’s your name? → Mr. Smith asked what my name was. She asked， How are you getting along? → She asked us （them ） how we （they） were getting along. 三 一般疑问句 假如干脆引语是一个一般疑问句或反意疑问句时，通常用whether或if引导，而引述选择疑问句时，只能用whether引导。 He asked， Are you sure your mother will come? → He asked whether（if） I was sure my mother would come. He asked: Are you a teacher or a student? → He asked me whether I was a teacher or a student. 四 祈使句 引述祈使句通常用动词+宾语+不定式结构。引述表示吩咐的祈使句，常用动词order， tell， warn ； 引述表示恳求的祈使句常用动词ask， beg； 引述表示建议劝说的祈使句常用动词advise等。 He said， Please come here again tomorrow. → He asked me to go there again tomorrow. He said， Don’t do that again. → He told me not to do that again. He said， Do have a look yourself first. → He advised me to have a look myself first. 二.随堂过关 句型转换（每空只能填一个词） 1. Why did you come so late? Mr. Smith asked me. Mr. Smith wanted to know _ _ _ _ so late. 2. Xiao Li said to me， I joined the Party in 1980. Xiao Li _ me that _ _ the Party in 1980. 3. Can I make you a cup of coffee? she asked. She asked _ _ _ _ _ a cup of coffee. 4. He said， It was completed a year ago. He said it _ _ _ a year _. 5. Mike said， I’m starting the work the day after tomorrow. Mike said _ _ _ _ the work _ _ _ _. 6. He said， Don’t look up any words. He _ _ _ _ look up any words. 7. Please keep quiet. the teacher said. The teacher _ _ _ keep quite. 8. Is this book yours or his? the teacher asked. The teacher asked _ _ _ was _ or his. Task 一、快捷识记 1. There was no change. The figure / percentage remained/stayed the same. 没有任何改变发生。销售额或百分比保持不变。 上述句子中，remain 和stay都是联系动词，后多加名词，形容词作表语。 In order to remain healthy， he takes exercise every morning. 为了保持身体健康，他每天都进行早熬炼。 remain 和stay 还可以作实意动词运用。 The teacher asked me to remain after school.老师让我放学后留下来。 He stayed at home during the Christmas as it was raining hard outside. 由于始终在下雨，他圣诞节没有外出。 You should stay calm when you are in danger. 遇到危急时要保持冷静。 Project 一、快捷识记 1. Have you ever thought of starting an ad campaign about social concerns? 你是否想过开展一项关于社会问题的运动? concern 在此句中是名词，意为关切的事情 concern还可作为动词运用，常见的短语为be concern about对关切，关注 My parents are much concern about my marks after the college entrance examination. 高考后父母对我的高考成果很关注。 2. Unlike a single advertisement， an ad campaign is an planned programme of advertisements using various kinds of ads to reach a certain audience. 与单个的广告所不同的是，广告运动是运用各种广告来迎合特定观众群体的有组织的广告节目。 Unlike是连词，意为不像， 不同于；而dislike是动词，意思是不喜爱 Unlike his mother， he dislikes noodles at all.他不像他母亲，他一点也不喜爱面条。 3. It is important to always try to appeal to the way the audience . appeal to迎合投合的心愿或爱好 Teaching as a career appeals to many people because of the holidays.老师之所以迎合许多人的职业趋向是因为有寒暑假期。 二.随堂过关 1.The rise of oil costs _the price of food. A. appeals to B. appeal on C. appeal to D. appeals on 2. He didn’t come to the party and that is _ his usual action. A. unlike B. dislikes C. unliking D. unlikes 3. Those who _ the state events would watch TV or read newspapers everymoring. A. is concerned about B. are concerned about C. are concerning with D. are concerned with 单元冲刺 I.听力 第一节（共5小题；每小题1.5分，满分7.5分） 听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。 1.What do you know about Jim? A.He’s sorry. B.He came this morning. C.He’s coming this afternoon. 2.When did the woman get to know Jane? A.In high school. B.In the office. C.In the classroom. 3.What’s the weather like this week? A.Rainy. B.Sunny. C.Windy. 4.Where are the man and woman? A.In a shop. B.In the library. C.In the street corner. 5.What are the man and woman talking about? A.Time. B.Catching the train. C.Days of weeks. 其次节（共15小题；每小题1.5分，满分22.5分） 听下面5段对话或独白。每段对话或独白后有几道小题，从每题所给的A、B、C三个选项中选出最佳选项。听每段对话或独白前，你将有5秒钟时间阅读每小题。听完后，每小题将给出5秒钟的作答时间。每段对话或独白你将听两遍。 听第6段材料，回答第6至8题。 6.What’s Miss Jackson’s problem? A.She forgets things. B.She can’t go to sleep. C.She takes too much medicine. 7.What’s the cause of Miss Jackson’s problem? A.She can’t finish her plan. B.She works too hard in her job. C.She doesn’t follow the instructions. 8.What does the doctor suggest in the end? A.Take a holiday. B.Take more medicine. C. Follow the instructions closely 听第7段材料，回答第9至10题。 9. What’s the problem with the woman’s computer? A.It has poor connection B.It can’t start up properly C.It can’t be shut down properly 10.When will Paul come on Saturday? A.9:30 B.10:00 C.10:30 听第8段材料，回答第11至14题。 11.Where did Tom go? A.California B.Los Angeles C.San Francisco 12.What DOESN’T Tom say about the place he went to? A.The beach， the sea， and the sunshine B.The sunshine， the nightlife and the ball games C.The seafood， the nightlife and the beach parties 13.What does Tom say about the girl he likes? A.She attracts Tom because she talks a lot B.She is not beautiful， but she attracts him C.She is beautiful， and she shares the same interests with Tom 14.What’s going on between Tom and the girl likes? A. They call each other every day. B.Tom has visited the girl at her place C. The girl is going to visit Tom this weekend. 听第9段材料，回答第15至17题。 15.What DOESN’T the woman do in order to buy a train ticket? A.Buy a timetable first B.Find out the number of the train C.Buy the ticket from one of the windows. 16.Where is the woman going? A.To Wuxi. B.To Nanjing C.To Shanghai. 17.What’s the number and time of the train that the woman should take? A.K04， 11:13 B.K84， 11:30 C.K804， 11:30 听第10段材料，回答第18至20题。 18.What does the woman say about the weather condition? A.It’s going to snow. B.It’s going to be wet. C.The wind will stop in 24 hours. 19.What does she say about the temperature? A.It will be lower than zero. B.It’s very bad weather for skating. C. It will be cold for three or four days. 20.Why does the woman call her report special? A. Because she is making a joke. B. Because they will have a white Christmas. C. Because it seldom snows at that time of year. II. 单项选择 1. -$500， but that is my last offer. -OK， it is a _. •A. cost B. price C. reward D. deal 2. This book is said to be a special one， which_ many events not found in other history books. • A. writes B. covers C. prints D. reads 3. I have been studying computer for several years and I still _. •A. have B. do C. have been D. am 4. -Remember the first time we met， Jim? -Of course I do. You _ in the library. •A. were reading B. had read C. have read D. read 5. Can you give us any _ about how we can improve our English? A. information B. suggestion C. sentence D. expression 6. It is too expensive for me to buy the car. I can’t _ it. A. pay B. afford C. sell D. spend 7. Electricity _ us with light， heat and power. A. makes B. gives C. provides D. send 8. The price of this type of TV sets is _ in our city. A. expensive B. cheap C. low D. dear 9. - Would you please do me a favour? - I’m sorry， _ I’m busy typing papers. A. or B. so C. but D. now 10. Jane _ 100 francs for the gold necklace. A. cost B. took C. spent D. paid 11. To _ the truth， I don’t think his painting is the best. A. say B. talk C. tell D. speak 12. - What did he say about himself? D. 13. _ more about university courses， call （920） 746-3789. A.To find out B.Finding out C.Find out D.Having found out 14. More and more people are signing up for Yoga classes nowadays， _ advantage of the health and relaxation benefits. A. taking B. taken C. having taken D. having been taken 15. Victor apologized for _ to inform me of the change in the plan. A. his being not able B. him not to be able C. his not being able D. him to be not able III.完型填空 Advertising can be a 1 to the customer. This is true wh