国际贸易实务双语汇总全套课件完整版ppt教学教程最新最全 (1).pptx
Packing of Commodity 商品包装Chapter OneWarming-up ExercisePart A English TexPart B Bilingual TexWarming-up ExerciseChapter OneAnswer the following questions.12Is packing important in international trade? Why?Do you know the ways in which commodities are packed?Part A English TexChapter OnePacking of CommodityPackaging refers to the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging is becoming increasingly important for merchants engaged in international trade. That is because most international-traded goods need to travel long distance, and during the process of transport they are exposed to unexpected risks. It is estimated that as much as 70% of all cargo loss could be prevented by proper packaging and marking. To ensure the safety of cargo, exporters usually have to take every means from the design of packaging to choice of transport.Different kinds of goods need different packaging. For certain special category of products, packing is not quite necessary or applicable. They are not easily damaged or influenced by outer circumstances unless accidents out of ordinary range happen. In accordance with the extent of encapsulation, such a category of products are called bulk cargo. Another category of goods shares similar features to bulk cargo and requires no packing or just simple bundles. They are called nude cargo. However, most exported goods need packaging. They are called packed cargo. Part A English TexChapter OnePacking of CommodityTypes of CargoBulk CargoBulk cargoes refer to the goods which are shipped or even sold without packages. They are conveyed in bulk state. These kinds of goods normally are in their primitive and stable nature. Raw material or industrial products such as oil, ore, grain, coal, etc. fall into bulk cargo.Nude CargoNude cargoes or nude packed commodities refer to the goods whose qualities are more stable and to be shipped without any packages or in simple bundles. They are single pieces of their own such as automobile. They are difficult to be packed or do not need any packing such as steel products, lead ingot, timber and rubber.Packed CargoThe majority of international traded goods need certain degree of packing during the shipping, storing and sales process. Packed cargoes refer to the goods which need shipping packing, marketing packing or both. Part A English TexChapter OnePacking of CommodityTypes of PackagingTransport PackagingTransport packing is also called shipping packing, outer packing or big packing. It is classified into unit packing and collective packing. Unit packing is the smallest shippable unit of cargo. In unit packing, goods are put in different forms of containers such as cases, cartons, drums, bales, bags, bundles, etc. Collective packing (also group shipping packing) means a certain number of units of cargo are grouped together to form a large collection. In collective packing, goods are put in flexible container, pallet and container.Sales PackagingSales packaging is also called inner packaging, small packaging, immediate packaging or marketing packaging. It focuses on the design and beauty of the package, aiming at promoting sales. Sales packaging is divided into carrying packaging, easy-open packaging, hang-up packaging, spraying packaging, gift packaging, etc.Part A English TexChapter OnePacking of CommodityIn sales packaging, several issues that are relevant to international trade practice should be paid attention to.LabelingLabeling or labels on the sales packaging usually consist of descriptions, diagrams and figures. Descriptions about the manufacturers name and address, ingredients, weight or volume of the contents and relevant information shall be in the language and measuring systems of the imported country. Many countries have specific regulations for tags of goods. They especially have strict stipulation for food, drinks and beverages, prepared goods, medicine and so on. Therefore, exporters must ensure their exported products comply with the labeling requirement of the importing country.Bar CodeA barcode is a group of thick and thin lines placed on a product that represents computerized information about the product. The printed and variously patterned bars and spaces and sometimes numerals are designed to be scanned and read into computer memory. Bar code contains information about product name, manufactured date, manufacturer, origin, price and other specifications in international trade.Part A English TexChapter OnePacking of CommodityTwo universal bar code systems prevail internationally, including the Universal Product Code (UPC) and the European Article Numbering System (EAN). China was assigned the use of digits “690”, “691” and “692”, which are the first three digits in the bar codes for all products of Chinese origin.Neutral PackingNeutral packing refers to a special type of marking instead of a type of packing. It requires neither a name of the origin, a name and address of manufacturer, nor a trade mark, a brand. There are even no words on the (outer or inner) packing of the commodity.There are two kinds of neutral packing. The first is that the goods should be packed according to the trademarks and brands by the buyer, which is called neutral packing with designated brand. The second is the goods should be packed with no brands or trademarks or origin, which is called neutral packing without designated brand.Part A English TexChapter OnePacking of CommodityNeutral packing is generally adopted as a means to raise export sales or evade tariff barriers. It is restricted by many countries in recent years. Therefore, exporter must deal with neutral packing cautiously if they are required to adopt neutral packing.Part A English TexChapter OneNotes注释Packaging refers to the science, art and technology of enclosing or protecting products for distribution, storage, sale and use.包装是指货物在配送、存储、销售和使用过程中，对其进行保护、包裹的科学、艺术和技术。BackPart A English TexChapter OneNotes注释Bulk cargoes refer to the goods which are shipped or even sold without packages.They are conveyed in bulk state. These kinds of goods normally are in their primitive and stable nature.散装货是指船运或售卖过程中不需要包装的货物，以整批散装运送。这类货物性质一般比较原始及稳定。bulk state：整批、散装 state：状态BackPart A English TexChapter OneNotes注释Nude cargoes or nude packed commodities refer to the goods whose qualities are more stable and to be shipped without any packages or in simple bundles.裸装货性质更加稳定，船运时不需要任何包装或只需简单捆绑即可。BackPart A English TexChapter OneNotes注释Sales packaging is also called inner packaging, small packaging, immediate packaging or marketing packaging. It focuses on the design and beauty of the package, aiming at promoting sales.销售包装又称内包装、小包装、直接接触包装或出售包装。销售包装注重包装的设计和美观，目的在于提高销售量。BackPart A English TexChapter OneNotes注释A barcode is a group of thick and thin black lines placed on a product that represents computerized information about the product.条形码是指产品上的图形标识符，由一组宽度不等的黑条组成，用以表达产品计算机信息。BackPart A English TexChapter OneWords and Expressions单词和词组package v.将（某物）包装enclose v.将某物放入封套、包裹等distribution n.分发；分配；发送；（商业）销售storage n. (货物等的)贮存，贮藏；存储场所，仓库encapsulation n. 封装，包装bulk cargo散装货bundle n. 束、捆、扎或包在一起的东西nude cargo裸装货packed cargo包装货transport packaging运输包装unit packing单件运输包装collective packing集合运输包装shippable adj. 可装运的，可运输的Part A English TexChapter OneWords and Expressions单词和词组Casen. 箱carton n. 木箱drum n. 桶bale n. 大包，大捆flexible container集装袋pallet n.(木或金属) 托盘或平台；container n. 集装箱sales packaging销售包装carrying packaging便携式包装hang-up packaging挂式包装spraying packaging喷雾包装label v. 给(某事物)加标签；标记manufacturer n. 制造商；制造厂；Part A English TexChapter OneWords and Expressions单词和词组ingredient n.材料，原料，成分measuring system 测量系统stipulation n. 讲明、规定(某要求)；契约；合同；协定origin n. 起点；开端；来源；产地specification n.规格；规格说明；具体说明；详述bar code条形码prevail v. 普遍存在；盛行；流行digit n. (阿拉伯数字中) 0到9的任何一个数字neutral packing中性包装designated brand指定品牌evade v. 逃避(尤指法律或道德上的责任) ；避开，躲开tariff barrier关税壁垒Part A English TexChapter OneExercises练习题1. What are the three types of cargo?2. What is nude cargo? Can you list some examples?They are bulk cargo, nude cargo and packed cargo. Nude cargo refers to the goods whose qualities are more stable and to be shipped without any packages or in simple bundles. They may be single pieces of their own. Examples of nude cargo: metal ingot, steel products, timber, rubber. I. Answer the Following Questions.Part A English TexChapter OneExercises练习题3. What are included in labeling?4. What information does a barcode contain?Labeling on the sales packages includes descriptions, diagrams and figures. Descriptions are the information related to the manufacturer such as its name and address and product information such as ingredients, weight or volume. A barcode contains information such as the product name, manufactured date, manufacturer, origin and other specifications.I. Answer the Following Questions.Part A English TexChapter OneExercises练习题5. What is neutral packing?Neutral packing is a special type of marking rather than a type of packing. In neutral packing, no marking of origin or name or address of the manufacture shall be required. It is usually adopted as a means to raise export sales or evade tariff barriers. I. Answer the Following Questions.Part A English TexChapter OneExercises练习题II. True or False Judgements.1. UPC and EAN are the two main bar codes used internationally.2. The functions of packing primarily concern the technical nature of the packing. 3. Most goods do not need packing when they are transported. 4. Steel products and timber are bulk cargoes.TFFFPart A English TexChapter OneExercises练习题II. True or False Judgements.5. Neutral packing is a kind of packing which only shows the origin of country and doesnt show the name and address of the manufacturer.6. Neutral packing is advisable for exporters in many countries.7. Labeling should only comply with the requirements of the exporting country.FFFPart A English TexChapter OneExercises练习题III. Multiple Choice1. _ are a kind of portable platforms intended for handling, storing, or moving materials and packages.2. _ acts as “a silent salesman”.A. Flexible containersB. Large metal containers C. Corrugated boxesD. Pallets A. Shipping packing B. Shipping mark C. Sales packingD. Neutral packingPart A English TexChapter OneExercises练习题III. Multiple Choice3. We are very pleased that the packing is suitable for a long sea _.4. “692” are the first three digits in the bar codes for which country?A. tripB. voyage C. journeyD. processA. China B. FranceC. the U.S.A.D. AustraliaPart A English TexChapter OneExercises练习题III. Multiple Choice5. _ , usually made of jute, are suitable for transporting such cargoes as cement, fertilizer, flour, oil cakes, animal feeding products, chemicals, etc.A. BalesB. Sacks C. Cartons D. CasesPart A English TexChapter OneExercises练习题IV. Translate the following paragraphs into Chinese.Packaging refers to the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging is becoming increasingly important for merchants engaged especially in international trade. That is because most international-traded goods need to travel long distance, during the process of transport, they are exposed to unexpected risks. It is estimated that as much as 70% of all cargo loss could be prevented by proper packaging and marking. To ensure the safety of cargo, exporters usually have to take every means from the design of packaging to choice of transport.包装是指货物在配送、存储、销售和使用过程中，对其进行保护、包裹的科学、艺术和技术。对于从事国际贸易的商人而言，包装变得越来越重要，原因是绝大部分国际贸易商品都需要长途运输，在运输途中会遭受各种意外的风险。据估计，恰当的包装和标记可以挽回高达70%的货物损失。为了保证货物安全，出口商需要全面考虑从包装设计到运输方式选择等问题。1Part A English TexChapter OneExercises练习题IV. Translate the following paragraphs into Chinese.Labeling or labels on the sales packaging usually consist of descriptions, diagrams and figures. Descriptions about the manufacturers name and address, ingredients, weight or volume of the contents and relevant information shall be in the language and measuring systems of the imported country. Many countries have specific regulations for tags of goods. They especially have strict stipulation for food, drinks and beverages, prepared goods, medicine and so on. Therefore, exporters must ensure their exported products comply with the labeling requirement of the importing country.销售包装上的标签包括文字、图案和数字。包括生产厂家名称和地址、产品成分、重量或体积在内的文字及相关信息要以进口国的语言文字说明，并采用进口国的测量体系。许多国家对于货物标签有明确规定，针对食品、饮料、预制食品、药品等均有严格规定。因此，出口商须确保出口商品达到进口国的标签要求。Part A English TexChapter OneExercises练习题V. Put the following sentences into English.1. 不同类型的货物需要不同的包装。2. 包装货是指需要船运包装、销售包装或两种包装都需要的货物。Different kinds of goods need different packaging. Packed cargoes refer to the goods which need shipping packing, marketing packing or both.Part A English TexChapter OneExercises练习题V. Put the following sentences into English.3. 运输包装分为单件运输包装和集合运输包装。4. 单件运输包装是货物可以船运的最小单位。Transport packing is classified into unit packing and collective packing.Unit packing is the smallest shippable unit of cargo.Part A English TexChapter OneExercises练习题V. Put the following sentences into English.5. 集合运输包装是将货物放置在集装袋、托盘和集装箱里。6. 中性包装往往作为提高出口销售额或逃避关税壁垒的一种手段。In collective packing, goods are put in flexible container, pallet and container.Neutral packing is generally adopted as a means to raise export sales or evade tariff barriers.Part B Bilingual TexChapter OneMarking and Packing Clause 商品标记及包装条款1.Marking商品标记In the process of transportation and along the flow of logistics, workers need certain kinds of marked indicators for dealing with the cargoes because the goods are usually well-wrapped. Marking refers to different diagrams, words and figures that are written or printed on the outside of the shipping packages. Marking is classified into four types in accordance with their functions: shipping marks, indicative marks, warning marks and supplementary marks.由于货物通常包装严密，在运输过程和物流各个环节中，工作人员需要通过各种指示标志帮助他们处理货物。标志指代货物包装外层各种印刷或书面的图形、文字和数字。根据其功能，标志分为运输标志（唛头）、指示性标志、警告性标志和附加标志四类。Part B Bilingual TexChapter OneMarking and Packing Clause 商品标记及包装条款(1) Shipping Marks 运输标志Shipping marks are the most important marks among the above four mentioned marks. They include written or printed diagrams, words and figures on the outer package to identify the goods in the whole process. They are designed to be simple, easily readable and clearly identified. Their position should be properly put on the packages and their color should be durable. No advertisements or pictures shall be inserted in shipping marks. Shipping marks shall appear in all the transport documents including business receipts. Shipping marks can be made into triangle-shaped, diamond-shaped and rectangle-shaped.运输标志是上述四种标志中最重要的一种。运输标志是指货物外包装上的书写或印刷的图形、文字和数字,其作用是在运输全过程中便于识别货物。运输标志的设计要简单、易读,能够清晰辨认,放在包装恰当的位置,其颜色必须耐用不易褪色,不允许插入任何广告和图片。所有的运输单据(包括商业单据)都需要具备运输标志。运输标志有三角形、菱形和四方形三种。Part B Bilingual TexChapter OneMarking and Packing Clause 商品标记及包装条款Internationally standardized shipping marks authorized by the International Standards Organization are made up of
