流利说商务英语Level5-Unit2-Part1-Calculating-Market-Share(共2页).docx

精选优质文档-倾情为你奉上流利说商务英语Level5 Unit2 Part1 Calculating Market ShareMarket share is the percentage of the market's total sales earned by a company or product.Calculating market share allows a company to determine its position in the market.Here are some basic steps to calculate market share.Determine a periodTo calculate a company's market share, you must choose a period to examine, such as a quarter or a year.For example, a company can compare the first and second quarter to see how quickly it is growing in the market.Find out the company's total salesNext, calculate the company's total sales revenue within that period.Multiply the total number of units sold by the average sales price per unit.If a company only sells one product, its sales revenue is the total sales revenue of the company.If a company sells multiple products, add up the sales revenue for each product. By analyzing a companys market share, you can see how well it is performing and compare it to other companies.To calculate total sales revenue, multiply the total number of units sold and the average sales price per unit.Before calculating a companys market share, you must determine a specific period to examine.The company compared its first and second quarter to see how quickly it was growing in the market.The company has steadily lost market share over a period of three years.After comparing both quarters, they have determined that their companys market share hasnt been growing quickly.By analyzing a company's market share, you can assess its market performance.Find out the total market salesNext, calculate the total sales for market that the company operates in.Sales information from publicly traded companies is easy to obtain since they are legally required to share it.It can be found through company websites, shareholder reports and trade associations.Divide the company's revenue by the industry's totalFinally, to divide the company's total sales by total market sales.The result is the company's market share.Comparing a company's market share with the growth of the market shows whether it has increased or decreased.If a company's revenue has grown more slowly than the market, its market share has declined.If a company's revenue grows slower than the market, its market share declines. 专心-专注-专业