2020BEC初级常见口语话题(共9页).doc

精选优质文档-倾情为你奉上2020BEC初级常见口语话题 2020商务英语BEC初级常见口语话题会有哪些呢?你都知道了吗?快点来学学吧。下面就和大家分享，来欣赏一下吧。2020BEC初级常见口语话题(1)商务会议· Internet(online recruitment)：lost cost;reach vast audience/attract wide attention; attract potential customes + may be annoying· Television：reach vast audience + high cost;people often change channels· Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly ask a recruitmentcompany :professional + high cos;cannot find the right person· radio：low cost· give out free sample：give a personal experience· send direct email to target customers：get a mailing list of target customers; attract potential customers + people often ignore or just delete it immediately without open (should use attractive headline)· give out leafletsagenda(key point)：set out in advance to state date, time and location;inform them of all the items to be discussed together;ask them for suggestions for itemsvenue：choose a suitable venue;with convenient transportation;big enough to accommodate all the participants;facilities：fully equipped with necessary facilities such as overhead projecter, fax, telephone, computer with access to the internetthe size/length of the meeting集会的目的：· keep on track of market trend· gather ideas to reach more workable final decision· offer platform to share valuable experience· exchange views to solve problem .其他形式的集会活动· buffet dinners· afternoon teatime· sightseeing tour· an reward ceremony参会需要带的文件· work plans· analysis for market trend and development· sales report· related figures/data give a overall picture· useful for setting goals/targets参加会议需要注意什么(会中):· listen carefully :show respect to others;benefit from their views· take notes：ensure not miss the important items;useful for later reference2020BEC初级常见口语话题(2)表现· consistently working late· working through lunch· come to work even when ill/often ask for sick leave· rush to meet tight deadline· bring work home后果· high turnover· poor performance· in low spirit· lower productivity应对措施· time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work· flexible working time + balance work and life· provide some sports facilities/organize sports activities + enhance employees health· encourage to take up a hobby + get off the fatigue· provide coffee rooms and nutritious refreshment + help to relax· provide childcare/eldercare/transportation facilities + help to cope with these responsibilities解决公司危机的措施：· issue a news release make arrangement for the victims· offer all kinds of assistance· offer some compensation· assign some staff to their family to help to cope with tragedy· organize some related training program· recall all the product from the market to prevent possible danger公司选址/迁址考虑因素：· get closer to the target market· cheaper labor cost;low rates of corporate tax· convenient public transportation· avoid competition· consider expansion potential· better working environment ：boost business;lead to higher-quality performance;increase companys profits2020BEC初级常见口语话题(3)产品属性： brand;price;quality;after-sales service;reputation;reliability价格的制定影响因素：competition; supply and demand; customersperception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers needs and tastes产品推销/推广目的· aim at target market;· promote product efficiency;· meet and beat fierce competition capture a large market share方式· launch an advertising campaign· personal selling：employ some experienced salespeople· sales promotion：offer promotional gifts;coupons 优惠券;rebate 回扣;loyalty scheme;sweepstake 抽奖;free samples;trading stamp;contest publicity： mass media好处· attract potential customers· boost the sale of product· encourage customers to try new products客户服务目的· increase the level of customer satisfaction;· meet customers expectation;· improve the standard of customer service提高服务质量的措施：· Have an after-sale services supervision system· staff training program (improve staff friendliness;the speed of service;learn to deal with customer complaints)· check sales figures regularly· obtain feedback from customer (set up a hotline;conduct a survey)留住顾客· understand what the customer needs· provide high quality product and good service· offer some discount to regular customer· upgrade interior decoration招待客户招待方式+具体目的· arrange a big welcoming dinner+ show warm welcome/hospitality;make them feel at ease; set a stage for conversation and potential business· show them around our company, especially the best part + give them an overview of our facilities and production methods· take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better;give them more insight into our way of doing business;help encourage their busiess interest in china;have a chance to take in the local flavor专心-专注-专业