新视野大学英语第三版第四册第三单元sectionA课件ppt教学文案.ppt

Fred Smith and FedEx:The vision that changed the worldA manager is not a person who can do the work better than his men; he is a person who can get his men to do the work better than he can. Frederick W. Smith (American businessman, founder of FedEx)The secret of business is to know something that nobody else knows.Aristotle Onassis(Greek shipping magnate)3UNIT 3UNITTo talk about the entrepreneurial spirit To further understand the textTo apply the phrases and patternsTo master the essay writing skillFred Smith and FedEx:The vision that changed the worldASectionWarming-up Activities Text Study Language Application SummaryWarming-up ActivitiesASection1. What is an entrepreneur?An entrepreneur is an individual who accepts some sort of risk usually financial in the pursuit of new business. The word can apply to any person organizing a new project or opportunity, though it is most often used in business world. 2. What are the good qualities of an entrepreneur? great ability to lead; an intense level of strong determination and willingness to work hard; being innovative and creative; a strong motivation towards the achievement of a task; the ability to establish good relations with people around; .1. What do you know about these people and their companies?2. What personality traits do successful entrepreneurs have in common?Answer the following questions briefly based on the given pictures.Picture Description1. What do you know about these people and their companies?Picture Description The man in the first picture is Steve Jobs, cofounder and former chairman and CEO of Apple Inc.; The man in the second picture is Mark Zuckerberg, founder of Facebook, the worlds largest social networking website; The men in the third picture are Larry Page and Sergey Brin, co-founders of Google Inc.2. What personality traits do successful entrepreneurs have in common?Successful entrepreneurs have many personality traits in common, such as strong leadership qualities, high motivation, great determination, willingness to fail, competitive spirit, budget-mindedness, etc.Picture DescriptionThe _ definition of an entrepreneur is a person who organizes and accepts the risks of a new business. Entrepreneurs may have a new product or service to _. Or they may have ideas for new ways to do business.But an entrepreneurial spirit does not have to _ the business world. Listen to a short passage concerning entrepreneur and fill in the missing information.To be continuedtraditionalofferbe limited toListen to a short passage concerning entrepreneur and fill in the missing information.Lately we hear more and more about social entrepreneurs. What they do is _; they might even act like business entrepreneurs. They might _ money in projects or get others to support them.But social entrepreneurs say they are not _ by a desire for profits. To be continuedsimilarinvestguidedListen to a short passage concerning entrepreneur and fill in the missing information.Their most important goal, they say, is to create social value. They organize and support programs that _ improve conditions in communities. Social entrepreneurs say they look for solutions to needs without leaving them to government or industry to solve. And they say they try to _ the solution. In other words, to change the system, To be continuedaim tospreadthey try to get whole societies to change.There are many historical examples of people who might be called social entrepreneurs. Susan B. Anthony, for example, _ womens rights in the United States. Vinoba Bhave created the Land Gift Movement to help Indias poor and _.position landlessfought forListen to a short passage concerning entrepreneur and fill in the missing information.Questions Previewing1. What do you know about “the Millionaires Unit”?2. What do you know about the “hub and spoke” system?What do you know about “the Millionaires Unit”?It is the nickname for the First Yale Unit, a naval air reserve unit considered to be the first in the United States. It was started by F. Trubee Davison, a Yale sophomore at the time, in 1915. The unit had 29 members who were all wealthy and fascinated by flying. Their intention was to learn to fly airplanes so as to develop Americans military aviation.2. What do you know about the “hub and spoke” system?It is a system which makes transportation much more efficient by routing all of the traffic through one or a few central hubs. The FedEx company took advantage of this idea in the 1970s, revolutionizing the way airlines were run. Now the model is extensively used in commercial aviation for both passengers and freight. Text StudyASectionWhat is the typical scene at Memphis Airport every night? (Para.1)Crews unload the planes cargo;The packages and envelopes are rapidly reshuffled and sorted according to address;Then they are loaded onto other aircraft, and flown to their destinations many within 24 hours of leaving their senders.Can you find the topic sentence in Paragraph 2? Smith is recognized as an outstanding entrepreneur with an agreeable and winning personality.Beginning a typical scene in FedExs business and a basic introduction of Fred Smith, this part brings out the main topic and thesis of the essay: Smith is “_”.Part I Para. 1 _2recognized as an outstanding Entrepreneur with an agreeable and winning personality As a juvenile, Smith was _, suffering from a disease. He was _by bullies, but he learned to _ himself. He was cured of the disease at 10 and became a _in high school.invalidpicked ondefendPara. 3star athleteHow did Smiths passion for flying influence his university life? (Para. 4)He helped revive the Yale flying club; Smith administrated the clubs business end and ran a small charter operation in New Haven.He drafted a prototype for a transportation company that would guarantee express delivery service sending small and time-sensitive goods to major US regions overnight. The professor wasnt impressed by the idea and told Smith it wasnt feasible.What did Smith do in his term paper for his economics class? How was the paper evaluated by his professor? (Para. 5)Smith was certain he was _. After graduation, he _during the Vietnam War. In Vietnam, he learned that leadership meant getting a group of people to _ their individual desires and ambitions for the achievement of organizational goals.onto somethingjoin the MarinessubordinateParas. 6 7Home from Vietnam, Smith decided to _ starting his own business. The early days _ extreme frugality and financial losses. But they still _ to ensure a good medical and dental plan for their employees.take a stab atwere underscored byset the precedent Paras. 8 9FedEx pioneered _and the _system. Smith says success in business _ three elements: an appealing product or service, an_, good leadership.centralization“hub and spoke” boils down to Paras. 10 11efficient management systemPart II Paras. 3 11I t i n t r o d u c e s S m i t h a n d h i s entrepreneurship. First it focuses mainly on Smiths _, including his school years and military days. Then, it talks about how Smith put his ideas into practice and analyzes the _of his business success.early life experience key elementsPart III Para. 12Smiths great concern for his employees illustrates his P-S-P philosophy (_), which is just like an unbroken circle or chain.People, Service, ProfitBasic introduction to Smith and his FedEx company. (Para. 1)Smith is “recognized as an outstanding entrepreneur with an agreeable and winning personality”. (Para. 2)Introduction Section One: Smiths early life Experiences. (Paras. 3-7) Section Two: Smiths business experience. (Paras. 8-11)IntroductionBody Section One: Smiths early life Experiences. (Paras. 3-7)Introduction Smiths childhood and high school years. (Para. 3) Smiths interest in flying and his successful management of the Yale flying club while in college. (Para. 4) Blueprint of his business his paper for the economics class. (Para. 5) Smiths military experience and what he learned from it. (Paras. 6-7)Body Section Two: Smiths business experience. (Paras. 8-11)Introduction Smiths business idea put into practice practice. (Para. 8) Difficulties in the early stage of his business as well as his great concern for his employees. (Para. 9)Smiths business success secrets: a“hub and spoke” system and the threekey points he concluded. (Paras. 10-11)BodyIntroduction Further description of Smiths friendly and agreeable personality and the significance of his P-S-P philosophy. (Para. 12)ConclusionBodyIntroductionBodyConclusionFred Smith and FedEx:The vision that changed the worldFrederick W. Smith is the founder of the FedEx Corp., the largest and most successful _. He is recognized as an outstanding entrepreneur who is _ by both his competitors and employees. As a juvenile, he suffered from a disease and was often _ by bullies. But his passionovernight delivery serviceheld in high regardTo be continuedpicked onpassion for flying increased as he grew up. At Yale University, he helped to _ the Yale flying club. In a term paper for an economics class, he _ for a transportation company that ensure o v e r n i g h t d e l i v e r y o f s m a l l a n d _ goods, but the professor said it wasnt _. After graduation, he _and went to Vietnam. During his military days, he learned good revivedrafted a prototype time-sensitivefeasibleTo be continuedjoined the MarinesLeadership _a company. Home from Vietnam, he decided to _ starting his own business but the early days _ extreme frugality and financial losses. In s p i t e o f d i f f i c u l t i e s , h e s t i l l _ to ensure good medical plan. He said success in business _ three elements: appealing product or service, _, and good leadership.had measureable effects on take a stab at were underscored by set the precedent boiled down toefficient management system1. touch down（飞机等）降落，着落2. hold sb. /sth. in high regard 敬重；尊重3. pick on sb. 找的茬；与 过不去4. be onto sth. 发现新事物；制造出有 趣的事物5. take /have/make a stab at (doing) sth. 试图（做）某事；尝试（做）某事6. boil down to sth.（能）归结为（飞机等）降落，着落（飞机等）降落，着落(touch down safely/deck/aircraft carrier)Despite the terrible weather, the pilot of thehelicopter managed to touch down safely on thedeck of the aircraft carrier.touch down短语逆译短语应用尽管天气恶劣，直升机飞行员还是设法安全地着陆在航空母舰的甲板上。意群提示敬重；尊重敬重；尊重(hold in high regard/ act as/mentors)The students were excited that people they held in high regard agreed to act as their mentors.hold sb./sth. in high regard短语逆译短语应用学生们感到非常兴奋，因为他们所敬重的人同意当他们的指导老师。意群提示找找的茬；与的茬；与 过不去过不去(make ones blood boil/pick on)It makes my blood boil to think two adults decided to pick on an innocent kid.pick on sb.短语逆译短语应用一想到两个大人欺负一个天真的小孩，我就满腔怒火。意群提示发现新事物；发现新事物；制造出有趣的事物制造出有趣的事物(archaeologists/be onto something/dig) Archaeologists knew they were onto something big when they started digging.be onto sth.短语逆译短语应用考古学家在发掘之初就知道他们将有重大发现。意群提示试图（做）某事；试图（做）某事；尝试（做）某事尝试（做）某事(release/ in an effort/ make a new stab at) The police station released new details in the case, in an effort to make a new stab at finding the mysterious robber.take/have/make a stab at (doing) sth.短语逆译短语应用警察局公布了案情的新细节，再次试图找到这个神秘的抢劫犯。意群提示（能）归结为（能）归结为(boil down) Most of the crimes may boil down to the question of money. boil down to sth.短语逆译短语应用大多数犯罪可以归结为金钱问题。意群提示1. Recognized/acknowledged as , sb. is held in high regard by用于说明“某人受尊重的程度”。2. In the interim, sb. does sth., just as sth. is happening.用于表达“同一时间段内发生的事情”。3. It is not uncommon for sb. to do sth.双重否定表示肯定，表达“某人经常做某事”。史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。原句译文原句译文逆译练习逆译练习Recognized as an outstanding entrepreneur with an agreeable and winning personality, Smith is held in high regard by his competitors as well as his employees and stockholders.句型提炼句型提炼Recognized/Acknowledged as , Sb. is held in high regard by句型提炼句型提炼应用提示应用提示用于说明“某人受尊重的程度”。句型应用句型应用(philanthropist/ all walks of life) 典型例句比尔盖茨被公认为是世界上最伟大的慈善家之一，社会各个阶层的人都对他十分敬重。 意群提示Widely recognized as one of the greatest philanthropists in the world, Bill Gates is held in high regard by people from all walks of life. 在此期间，他于1966 年从耶鲁大学毕业，那时正值美国在越战中越陷越深。原句译文原句译文逆译练习逆译练习In the interim, he graduated from Yale in 1966, just as Americans involvement in the Vietnam War was deepening.句型提炼句型提炼In the interim, sb. does sth., just as sth. is happening.句型提炼句型提炼应用提示应用提示用于表达“同一时间段内发生的事情”。 句型应用句型应用(be diagnosed with/ famine and drought ) 典型例句在此期间，他在1976年被诊断患有癌症，那时饥荒和干旱正威胁着他的祖国。意群提示In the interim, he was diagnosed with cancer in 1976, just as famine and drought were threatening his motherland.联邦快递公司的司机自己掏腰包为货车付汽油费的情况屡见不鲜。原句译文原句译文逆译练习逆译练习It was uncommon for FedEx drivers to pay for gasoline for their vans out of their own pockets.句型提炼句型提炼It is not uncommon for sb. to do sth.句型提炼句型提炼应用提示应用提示双重否定表示肯定，表达“某人经常做某事”。句型应用句型应用(distinguish from/leek)典型例句对于城市孩子来说，无法区分韭菜和麦子，这种现象屡见不鲜。意群提示It is not uncommon for city children to fail to distinguish leek from wheat. 如今，史密斯这一源于大学时代的妙想已在现实中经营到了第28 个年头，并已成为包裹快递入户行业的标杆。a. Conceived when he was in college and now in the 28th year of operation, Smiths exquisite brainchild has become the standard for door-to-door package delivery.(Para. 1, L10)史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。 b . R e c o g n i z e d a s a n outstanding entrepreneur with an agreeable and winning personality, Smith is held in high regard by his competitors as well as his employees and stockholders. (Para. 2, L1)在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置于从属地位，而以实现集体目标为重。 c. In the military, leadership means getting a group of people to subordinate their individual desires and ambitions for the achievement of organizational goals. (Para. 7, L1)通过明确表达并亲身践行这一理念，弗雷德里克史密斯已成为未来成功所必需的新领导领域的开拓者。 d. In articulating this philosophy and in personally involving himself in tis implementation, Frederick Smith is the forerunner of the new sphere of leadership that success in the future will demand. (Para. 12, L8)1. What challenges do you think the express delivery services in China are presently faced with?2. Smith overcame many difficulties in his life to achieve success. How do you deal with negative experiences in your life?3. What elements do you consider as most important for business success?To me, the challenges faced by the express delivery services in China include: highly effective transportation system not yet established; relatively expensive transportation fees; compensation system for loss or damage of packages not yet completed.1. What challenges do you think the express delivery services in China are presently faced with?2. Smith overcame many difficulties in his life to achieve success. How do you deal with negative experiences in your life? Psychologically accept negative experiences as a process of learning; Treat them as chances to overcome my weaknesses; Improve my ability to make the best of every experience, including negative ones. Leadership ability Strategic plans An efficient production and management system Well-motivated employees High-quality products Great marketing and customer services Innovative spirit3. What elements do you consider as most