外文文献及翻译(共10页).doc

精选优质文档-倾情为你奉上Yunnan Ethnic pattern in Packaging DesignAbstract: Art is a folk Mother of the arts, is the source of the new art, From which to draw a strong tradition of high-grade Nutrition. The persons belonging to national folk arts Ethnic patterns, are folk arts Intraoperative a gem, its development Research, and with the means of modern art, art wind Grid, professional skills combine to form a unique Style and features a modern design There are important applications, this paper focuses on Minority Folk pattern in modern packaging design Meter applications are discussed.Keywords: Yunnan Ethnic. Pattern. Packaging Design.IntroductionYunnan is a multi-ethnic province, Here multiply survive the Han, Yi, Bai More than twenty families, Zhuang, Miao, Dai, etc. Nation. Long history of various ethnic groups in Yunnan Province, the source is far Long, creating a rich and colorful Folk art. Except rooted in local Primitive rock art, ancient bronze culture, Nanzhao Foreign cultures, Dongba culture and art, but also of all nationalities To varying degrees by Chinese culture, Southeast Asian Buddhist culture, Tibetan Buddhist culture shadow Ring, after a long digestion and absorption, which in turn And innovation and the development of a unique and people. Ethnic folk art and culture of the Chinese nation's Art adds a dazzling cultural treasures Brilliant.As little folk art category Number of ethnic patterns, wide range of topics, techniques and diverse,Attractive appearance, unique style in the world of art Lin enjoys a high honor. Especially biography By order of the date of clothing, fabric patterns, it is Distressing dazzling, as dignified and generous Zhuang Ethnic tapestry, full of mystery, the pristine beauty of Dai Family, Jingpo brocade, rich colors of seedlings Ethnic embroidery and tapestry, ancient Tibetan vigorous Pattern, One Tree decorative patterns in the world of arts and crafts a flag.Minority Folk pattern era ValueTraditional patterns of ethnic minorities is a A certain period of national life and material culture Spiritual and cultural life of the most objective record, it Itself describes the development of a national calendar History of course, is the history of a civilization.Therefore, the focus on first-quality merchandise at the same time, do not ignore the quality of both the commodity's second product packaging design. The quality of packaging will not only directly affect the customer's purchases, more importantly, will affect the product quality, the worst case, may even affect the nation's reputation. Due to historical reasons, China's packaging industry started late, need to rationalize the many links; need to amend the concept of multi-gap between the big developed countries, this is the status of China's packaging. In this context, reference to foreign mature concepts and advanced technology is an effective method. However, blindly packaged the hope of China's send in the "foreign." Is not realistic, may lead to "inability to adapt" "indigestion" and other negative effects, but will make China Packaging misguided, because the fine traditional culture is to maintain a nation's lifeline. China is a country with ancient civilization Liuqiqiannian history, with both thick and wide, extensive and profound culture heritage of excellence, all these are our future generations to enjoy endless treasures, we only have a good inheritance and development of Chinese nation's fine traditional culture, while absorbing advanced foreign experience and mature technology, in order to make our packaging design, packaging, forest stand in the world. National culture is a nation-style habits, culture and education, history, tradition, morality, life and values integration. The packaging design of the national character is the national culture on the packaging of goods and commodities in the visualization, characterization, representative, can be culturally and psychologically close to consumers, close communication with consumers, which is effective packaging design An important and one of the factors can not be ignored. Therefore, to dig deeper to Chinese culture and art in the precious treasure of ancient Chinese folk art and design, as well as conduct in-depth learning and innovation, in order to make China's national culture a better communication with the media packaging of this known to the world. However, in the present, there are some short-sighted designers have been a large number of design concepts and works of Western blinded in the "west wind," lost in the noise direction. Just blindly respected schools of western design, design master. While China's traditional culture indifferent to the complete denial of, or the pursuit of design sensational form, but ignored the sincere understanding of life lost. Life is the source of the design. Do not live, there is no design art. The truth is always meaningful. Focus on life, digest and absorb the essence of Chinese and foreign cultures and to develop their own competitive edge in order to resist the Western countries, economic aggression, which is our current design can not shirk the historical duty. Reflect national characteristics of modern packaging Design TrendsToday's world, like the Chinese nation, such a pulse is said only a handful of countries. On this basis, the Chinese penchant for traditional culture. Recalling the history, ancient Egypt has been a tremendously popular culture, having gone through the ancient kingdom, Middle Kingdom and New Kingdom of glory, finally subsided in the 11th century BC in the Nile deep in the hinterland of the desert; once the Mediterranean lit the fire of civilization The ancient Greek culture, in the experienced Crete - the brilliant Mycenaean culture, the Greek city-state's prosperity, Alexander Empire East-West exchange, finally the 2nd century BC, the three Macedonian war, sink like a stone in the in the Aegean; built on the basis of ancient Greek culture, to ancient Greek culture, the ancient Roman culture to flourish in the glory of the last millennium, completed its mission in the Mediterranean heritage of civilization, but also looting barbarians under the 5th century AD withdrew from the stage of history. While China's culture has remained a great accuracy of the inheritance relationship. Under the profound Chinese culture, living in this land of the descendants of the Chinese nation, all in order to convey and develop the Chinese culture, responsibility, for the glory. This sense of mission, not only for accounting for the vast majority of Han people has a monopoly, but also ethnic Chinese family, shared by each brother. In traditional Chinese culture, history scroll, the real traditional Chinese culture was dominated by Confucianism, Taoism and Zen. Confucius, the founder of Confucianism in its "benevolence Thought," a profound explanation of the relationship between beauty and goodness. Taoism advocates "doing nothing" and held that the United States is doing nothing beyond the utilitarian nature to take the mentality of run its course, to achieve the "things I ecumenism." Buddhism, "Zen" is Advocating "quiet and therefore the group moving, and air and therefore Navan territory," the spirit of unity of the universe. In short, the traditional Chinese culture has long insisted from the individual to society, the harmony between man and nature. Thus, the brilliant achievements of traditional Chinese culture Should the patterns in the packaging design intuitive way to visualize and emotional language to express them, it will be able to bring to China's packaging design inexhaustible source of creativity . But the prerequisite is to in-depth look into various aspects of traditional Chinese culture. The deeper understanding of the emboldened the more feet, the more the thickness of its design. However, here a manifestation of the so-called national culture is not simply painted on the packaging one or two Beijing opera mask, or replace the plastic ware. Therefore, the understanding of this culture can not simply be based on the form, it should be effectively grasp its spirit. Here's the author on how to better integrate into the national traditional culture to make some of the packaging design. A successful packaging design must be reasonable to use and cleverly packaged with five core elements. Namely, text, colors, patterns, materials, shape. First of all, that is, China's cultural and historical evolution of the writing process of evolution. Example: in traditional Chinese calligraphy, have different styles of block letters, cursive, official script, seal character and so on. These traditional forms of text written in modern packaging design play an important role. Each font have had a glorious history. For example, Figure 1 writer traditional calligraphy fonts and traditional Zongye as packaging design elements as an expression of a long history of sushi. Second, the packaging of consumer psychological use of color has a great extent. However, different countries, different regions, different nationalities, different religions, and knowledge of the requirements of color are not the same. If the Chinese people have a reverence and love for the red affective, accustomed to the red used for celebrations and festivals, it gives a warm, passionate, progressive, reunion color feeling, a symbol of good luck, happiness, dignity. For example, Figure 2 Ganso food writer for the series of works done by the packaging. Works as a red tone as well as traditional paintings pattern gives a sense of rich folk festival. But in Western Europe, some countries Quedui red with hate and fear psychology. Feeling that they are brutal red, the color sense of aggression and war. Therefore, the choice of packaging color when the consumers take into account differences in rigorous study and master the different colors of different consumers of psychological acceptability. To match up, vary, you should first understand the local traditional culture and customs. Ethnic patterns in Packaging Design ApplicationLooking around the world for packaging design in the performance of the national culture with the national philosophy, history, linked to economic background. Britain's packaging design by its strict orthodox cultural influences, style, more luxurious with a classic, elegant atmosphere. Germany's packaging design philosophy of the way under its influence, rich tradition of rational characteristics. France's packaging design is marked by a combination of design and the artistic spirit in one of the romantic features. The Japanese packaging design to face the rapid economic development, and findings derived from a large number of Japanese traditional visual elements, but also embodies the sense of the times, and has developed a unique Japanese style. It is because these countries to absorb the foreign culture at the same time, more strongly aware of the importance of promoting the national culture to local culture and modern design to blend. In this particular description of the packaging design in Japan. Also in the East under the influence of major cultural background, Japan's packaging design features of the times both the strong, but also implies Shensui the spirit of the Oriental culture, the more we should learn from places. In recent years, along with our designers to the growing emphasis on traditional culture, but also emerged in a lot of good packaging design work. Not difficult to find some success as reason for success is often just right for the use of the essence of traditional culture. These works reflect both the style of packaging design, but also a reflection of all regions and peoples of different historical, cultural characteristics and aesthetic direction. For example: the ideal design company in Beijing "Olympic logo design" (Figure 6) is also unique. Bid to host the colors of the emblem, the Olympic rings, the shape of Chinese traditional folk crafts "Chinese knot" are also deemed a shadow boxing into human form. Patterns, such as Hangyunliushui, harmonious living, filled with a sense of movement, symbolizing the unity of the people of the world, collaboration, communication, development, hand in hand with new century; expression Olympic faster, higher, stronger sporting spirit. Masters of Modern Design in Hong Kong, Mr Kan Tai-keung's design work using ink language skills combined with modern design graphic packaging design in China has opened up new realms.ConclusionBased on the above exposition, the traditional culture is a long-term development of human history and culture in the process of accumulation. Study of traditional culture in order to better apply them to present and future. Society in the development and progress of the times, this era of responsibility and a sense of urgency so that each of us a person engaged in the design had to wonder: How can traditional culture and foreign cultures mastered, complement each other to explore new historic space . Enter the twenty-first century, the field of packaging design in China entered a new historical stage, the need for more rational thinking, but also a strong sense of national responsibility, which will prompt us to continue to create and improve a new national design system. （二） 外文文献中文译文云南少数民族图案在包装设计中的应用余敏 李纶 王坤茜 郭荣国摘 要：民族民间艺术是一种母体的艺术, 是新艺术创作之源,从中可借鉴到深厚传统的高品位营养。而属于民族民间艺术范畴的少数民族图案, 是民族民间艺术中的一块瑰宝, 对其进行开发研究, 并与现代艺术手段、艺术风格、专业技巧结合起来, 形成独特的风格与特点,在现代设计中具有重要的应用价值, 本文着重对少数民族民间图案在现代包装设计中的应用进行探讨。关键词：云南少数民族 图案 包装设计 引 言云南是一个多民族的省份,在这里繁衍生存着汉族、彝族、白族、壮族、苗族、傣族等二十多个民族。云南各民族历史悠久, 源远流长, 创造出丰富和绚丽多彩的民族民间艺术。除植根于本土的原始岩画艺术, 古青铜文化, 南诏文化, 东巴文化艺术外, 各民族还不同程度地受到华夏文化, 东南亚佛教文化, 藏传佛教文化的影响, 经过长期的消化与吸收, 继而又创新和发展了独具特色的各民族民间文化艺术, 为中华民族的文化艺术宝库增添了璀璨夺目的光辉。作为民族民间艺术范畴的少数民族图案, 题材广泛, 手法多样,造型美观, 风格独特, 在世界艺术之林享有很高的荣誉。尤其是传承至今的服饰、织物图案, 更是令人为之眩目, 如庄重大方的壮族织锦, 充满神秘、原始美的傣族、景颇族织锦, 色彩浓郁的苗族刺绣及织锦, 古朴浑厚的藏族图案, 如火如荼的彝族图案, 五彩斑斓的瑶族服饰及图案等等,在世界工艺美术装饰纹样中独树一帜。一、 少数民族民间图案的时代价值少数民族的传统纹样, 是一个民族一定时期物质文化生活和精神文化生活最客观的记录, 它本身就记载了一个民族的发展历史过程, 就是一部文明史。它蕴涵着中华民族文化的精髓,体现着中国人民千百年来的喜闻乐见,它自生自长, 生命力很强, 形成了我们民族文化的一个重要基础。在现代美术中, 它有别于上升了的艺术家的创作, 然而它又为艺术家提供了精神上的营养。在现代生活中, 特别是工业社会高科技发展的今天, 传统的民族民间的艺术具有饱满的情感容量而为现代社会所需要, 在现代图形设计中所缺少的正是这种易表达的民族情感。在人类进入现代文明的信息社会, 艺术积累到飞跃的历史阶段, 在现代科技与文化艺术综合的今天, 西方一些有远见的设计家和艺术家, 目光也投向东方广博的民族民间艺术, 以便从中得到走向未来艺术的启迪。艺术家们将注意力转向自己本土的文化, 极力与现代艺术融为一体, 这正是现代的乡土意识、寻根意识和回归意识。民间美术原始且朴素, 重意象的表现, 重传神的个性特征, 与现代人所追求的简练自然的美融为一体, 它们的相互结合所引发的共鸣, 体现在民族心理的延续与发展, 同时也体现在民族审美特征的强化, 在设计回归的今天, 民族民间艺术不仅体现了历史价值和审美价值, 也体现了它的时代价值。把中国的传统纹样改造成为与现代设计相适应、协调的新图形、新造型是传统美的最直接的应用, 这也是设计界在今后的应用性设计和学术研究的课题之一。二、体现民族特色是现代包装设计的发展趋势各民族的艺术都属于世界艺术整体中的一个部分, 只有保持了本民族的独特艺术特征, 才能在世界艺术史上占有自己的一个历史位置。中华民族有五千年的文明历史, 其无比广博和深厚的民族民间艺术为我们提供取之不尽, 用之不竭的创作素材, 将自己民族深厚的文化底蕴有机地融合到现代包装设计中, 体现出民族的特色, 是现代包装设计的发展趋势, 主要表现为以下两点:（一）商品的视觉