我国文化产业国际竞争力研究.doc

【精品文档】如有侵权，请联系网站删除，仅供学习与交流我国文化产业国际竞争力研究.精品文档.本科毕业论文（双学位） 中文题目:我国文化产业国际竞争力研究 外文题目: A Study on International Competitiveness of China's Cultural Industry 修读院系 商务英语学院 修读专业 商务英语专业 年 级 2013 级 （秋） 学 号 2013092301087 学生姓名 鲁鑫垚 指导教师 汪海源老师 结稿日期 2015年4月28日 四川外国语大学辅修与双学位办公室制我国文化产业国际竞争力研究摘要：文化自古至今都是中外交流的重要桥梁，文化在对外贸易中起着非常重要的的作用。20 世纪90 年代以来我国文化贸易处于萌芽阶段，其发展水平与发达国家差距很大。近几年来，我国开始在各方面支持发展文化产业，以不断缩小与发达国家之间的差距。本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力，用SWOT分析法分析影响我国文化贸易竞争力水平的因素，最后从三个方面给出了相关的政策建议。关键词：文化贸易；国际竞争力；政策建议；文化产业A Study on international competitiveness of China's cultural industryAbstractCultural exchanges between China since ancient times is the bridge, it plays a very important role in foreign trade. 20th Century cultural trade in its infancy since the 1990s, a large gap between the developed countries and their level of development. In recent years, China began to support the development of cultural industries in all aspects, as we continue to narrow the gap between the developed countries. This paper analyzes the development status and problems of China's cultural trade and the use of index Evaluation Method and Empirical Analysis of International Competitiveness of Chinese cultural trade, analysis of trade and cultural factors that affect the level of competitiveness with the SWOT analysis, the last three aspects gives the relevant policy recommendations.Keyword:Cultural trade; international competitiveness; policy recommendations; cultural industriesAcknowledgements First and foremost, I would like to express my heartfelt gratitude to my supervisor, Mr. Wang Hai Yuan, for his instructive advice and useful suggestions on my thesis,and for his constant encouragement and guidance. he has walked me through all the stages of the writing of this thesis.I am deeply grateful of his help in the completion of this thesis,without his consistent and illuminating instruction, this thesis could not have reached its present form.Second, I am also deeply indebted to all the other tutors and teachers in Business English studies for their direct and indirect help to me. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis.Last my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years.Contents摘要iAbstractiiAcknowledgementsiiiIntroduction1I. Present situation of cultural trade research in China and abroad3A.Research status of foreign scholars3B. Research status of domestic scholars3II.Strategic Significance of Cultural Research International Trade Competitiveness5A.Power of cultural trade development is the only option.5B. Help to enhance the international image and impact5C. Improve the structure of import and export commodities6D.Promoting sustainable development of cultural trade7III. Cultural Trade Development Situation Analysis and Chinese characteristics8A.Analysis of the present situation of cultural trade8B.Characteristics of culture and trade in China9. China's foreign trade development culture SWOT （Strengths Weakness Opportunity Threats）analysis10A.S-The main advantage of China's foreign trade development culture10B.W-Disadvantages of China's foreign trade development culture.10C.O-China's foreign trade opportunities for cultural development.10D. T-The threat of China's foreign trade development culture.11. Chinese cultural trade development policy recommendations12A.Government level12B. The cultural industry level13C.The enterprise level15Conclusion17Notes18Bibliography20A Study on international competitiveness of China's cultural industryIntroductionBecause China has a long cultural history, rich resources for the development of cultural trade provides a very good condition. But we also see a part of the developed countries, the use of advanced high technology, well-developed economic strength, sound system and other aspects of the advantages of the company, the production of highly competitive exports of cultural products, to occupy a favorable position in the international market. Chinese cultural trade in most of the current trade deficit, less competitive, facing the pressure of international competition is not optimistic. In this context, the competitiveness of Chinese cultural trade was extremely important. “Economic aspects of culture has a special competitive advantage, its ability to advance with the times, follow the changes of the times change, can stand the test of time.”1 In today's deepening economic globalization, cultural innovation and reform is also at the same time, cultural innovation and reform to create a new space, and other aspects of economic strategy has no such ability. Economic and cultural embodies a "total effect", it is not only an economic function, and is the birthplace of the economy, an economic structure. “Economic aspects of cultural development can bring, such as sports, arts and media and even political development. “2Cultural economy can also play a role in the promotion of employment, to ensure the stability of the state and society, to enhance the image of the country and other features. Because of the cultural closeness and identity and other reasons, cultural trade is easy to form a "radiating effect", other industries will also follow the development of cultural and economic development, there may even be an important trade negotiations and foreign magic.I. Present situation of cultural trade research in China and abroadA.Research status of foreign scholarsIndustrial Competitiveness Porter founded by the country's "diamond model" the main content, demand, production, related industries and corporate strategy are four basic elements are the greatest impact on industrial competitiveness, the most direct factor, national competitive advantage of cut point and fundamental industrial competitiveness. The new diagram and analysis on the "Diamond Model" in the introduction of a breakthrough is to carry out the most complete study of the theory of industrial competitiveness. Many scholars in the study process, the "diamond model" proposed Modification. Dunning (1993) considered the role of multinational corporations in the global economy is very strong:Cho (1994) pointed out that "diamond model" can be more reasonable international competitiveness of industry in developed countries to be explained, is based on extensive analysis of the views put forward by. But the explanation for developing or less developed industrial international competitiveness, "Diamond model" exists, the proposed "nine elements of the model."3B. Research status of domestic scholarsMost Chinese scholars abroad by comparing the cultural industry in international competition theory, economic analysis model of international cultural trade competitiveness by means of "diamond model", as well as comparison with China's actual situation to improve, to study the culture industry international competitiveness. Our theory of the two main aspects of the international competitiveness of the research are to build industrial international competitiveness index system and analyze the international competitiveness of a particular industry. 4Absorbing the international competitiveness index representative of the industry classification mainly into two categories, namely display indicators (results in the formation of competition) and analysis indicators (competitive performance results) two, which is used to evaluate the industrial competitiveness of more Chinese scholars first proposed reasonable evaluation index system of the system.4II.Strategic Significance of Cultural Research International Trade CompetitivenessA.Power of cultural trade development is the only option.The scientific and technological progress and innovation as the primary forces of the whole society to promote economic development, the ability of independent innovation as a national priority strategy is to build an innovative country's core. At present, China is a true manufacturing country, domestic resources and environmental degradation as a contradictory position as a world factory become increasingly prominent. As the product technology content is too low, almost no creative design, brand recognition is not high reason, the impact of China's overall export trade. “China's economic development in the future will be more dependent on knowledge and innovation, rather than investment, with a cost of consumption of resources in exchange for competitive advantage. “5 Creativity and the combined effect of the cultural industry in talent, it will not take up too much land and resources, knowledge-intensive industries, rather than resource-intensive industries, with low investment and high return characteristics. Compared with the general cultural products of both products, high profits they are a terrorist. Promoting cultural products "going out".6 you can increase the added value of China's foreign trade products, it is the only choice for China from a big trading to trade power.B. Help to enhance the international image and impactCultural products not only commodities, economic attributes, as well as spiritual, ideological attributes for a role of the state in the image of foreign brands should not be underestimated. It can reflect the level of scientific and technological development of the country, and expand the influence of their culture and radiation, thereby increasing its role in the international comprehensive competitiveness. Now countries are playing the cultural card, expanding its brand awareness through cultural influence, but also a display of its cultural image of Ways and important carrier:For example, the rapid expansion of American culture on the world cultural market possession, giving it tremendous trade income, but also the cultural hegemony and American values to the world. Chinese culture is profound, is a solid foundation of marketing and creative products, China's outstanding cultural and creative products, "going out" in the international arena, for the dissemination of our cultural connotation, and establish a new image of the cultural.7C. Improve the structure of import and export commoditiesOur country has a competitive force on trade in goods, exports of many products in the international market share accounts for a large proportion. However, from the point of view of trade structure, we are still quite backward in the service sector, which is a major factor in China's trade imbalance. Trade in services as a special cultural trade, has gradually become a part of international trade. “Cultural trade as part of the tertiary industry, with good development potential. “8 Therefore, the development of cultural exports, will certainly promote the development of new services, but also can promote China's export trade structure and perfect.D.Promoting sustainable development of cultural tradeHas been focusing on growth in the number and trade processing methods is an important measure to enhance the competitiveness of our country, but from the perspective of sustainable development perspective, is not a rational way. Therefore, foreign trade growth, improve value-added products has become imperative. “Cultural industries with high added value in line with the direction of economic development of our country, its great temptation is not only reflected in the direct economic benefits, but also has a strong industrial and spread to affect results. “9For example, a big long heat not only led to the Korean people, which greatly promoted the export of Korean cultural products, bringing direct economic benefits, but also led the South Korean tourism, beauty, food, clothing, cosmetics and other industries development, and more and more Chinese people hold good impression of Korea. Thus, the promotion of cultural exports, not only conducive to the sustainable development of trade, but also help promote the export of other related industries products.III. Cultural Trade Development Situation Analysis and Chinese characteristicsA.Analysis of the present situation of cultural tradeFirst,Trade overall is good, cultural trade weak.Since 2001 accession to the WTO, China's foreign trade overall rapid growth, an increase of about 20%. But on cultural trade we have no way to be happy. Statistically different culture media sporadic data, it is easy to see the development of cultural trade imbalance is a real problem facing China's cultural trade, there is a huge deficit. On the whole, cultural trade is increasing, but the proportion of cultural trade has not significantly improved, poor overall development of cultural trade. No brand of cultural products and services to gain a foothold in mainstream culture in the world market. “Our neither American nor to lead Asia's large "Korean wave", which does not match the history of five thousand years of civilization.”10Then,Unreasonable product structure of China's cultural trade is another phenomenon, cultural trade in cultural tools and in-kind support is cultural hardware, such as film, cameras, video recorders, cameras and the like. They account for more than half of the total trade volume of China's cultural trade, it is the second largest exporter. But their trade in the form of trade in goods equal to, less profitable when our obvious advantages in human capital, its large export-restricted. “Cultural services are a major part of cultural software, such as movies, books, games, theatrical performances. It has product attributes and artistic, it will bring ultra-high additional profits. “11 Such as the popular Korean dramas huge business income, not only to bring television revenues also led the development of the film industry and related industries, such as the development of drama-related clothing, toys, music products and some other industries. But the Chinese did not like shooting a "Dae Jang Geum" the same far-reaching drama, this film works not only bring economic income but also has a cultural influence.B.Characteristics of culture and trade in ChinaOne more single cultural trade body, the second is cultural trade commodity structure imbalance, the third is cultural trade imbalance in regional development, the four cultural trade geographical structure is more concentrated. China's foreign trade development culture SWOT （Strengths Weakness Opportunity Threats）analysisA.S-The main advantage of China's foreign trade development culture First, the Chinese culture has a long history and rich cultural resources. Second, China's cultural products have broad domestic and international market, huge po