海尔公司英文简介.docx

海尔公司英文简介海尔公司英文简介海尔集团是全球大型家电第一品牌，目前已从传统制造家电产品的企业转型为面向全社会孵化创客的平台。下面由学习啦我为你提供的海尔公司英文简介，希望大家喜欢。海尔公司英文简介(一)Haierwasincorporatedin1984,entrepreneurshipin26years,insistonentrepreneurshipandinnovationspirit,createworldfamousbrandfromashakybusinesshasbecomeaglobalcollectivesmallfactoryownsmorethan70,000employees,2020turnover1357billionyuanofglobalizationgroupcompany.Haierhasbecomethefirstbrandforglobalwhitegoods,andwasNewsweek(Newsweekwebsitenamedastheworldtopteninnovativecompany.HaiertocreatetheageoftheInternetworldfamousbrand.TheInternetageworldfamousbrandischaracteristicofcanquicklymeettheusersindividualizeddemand,theenterpriseneedstomasscustomizationratherthanmassmanufacturing.HaierseizeInternetopportunitiestosolvethischallenge,andactivelyexplorepracticewin-winmode,singleunitythroughDaoSanJiaoorganizationalinnovationandend-to-endindependentoperationbodyconstruction,realizesfromsellproductstosellservicetransition,createbusinessofalienation,sustainablecompetitiveadvantage.Leadingthetrendofdevelopmentadvantage-haieraccumulativepatentapplication1millionmultinomial,homeapplianceenterpriseinChinatop,andtaketheleadtoachievetheinternationalstandardofzerobreakthrough.Haieraccumulativetotalhasjoinedfifty-oneinternationalstandarddrafting,27astandardhaspromulgated.Haierthroughstandardoutput,drivingthewholeindustrychainexports.Zerodistanceundervirtualnetfusions,haierinthedomesticmarkethasstrongmarketingnetworkadvantage,andwiththeInternetsufficientlyfusion,withzerodistanceundervirtualnetworkconvergencemakesthefirsttimemeetuserfirstdemandcompetitiveness.VirtualnetworkreferstotheInternet,throughtheInternetcommunityformationuserviscosity,Realnetsreferstothemarketingnetwork,logisticsnetwork,network,thefirsttimeservicecustomersatisfaction.SomanyworldfamousbrandinChinatheywillsaleofallorpartoftheentrustedtohaier,Haieralsothroughtheirabroadchannelsaleshaierproducts,formedresourcesswap,quickenthepaceofhaiermarchworldmarket.Zeroinventoryofwillbenamelyfor-changetraditionalenterprisetoproduct-centeredmodelofdevelopment,theimplementationofuser-centerednamelyneednamelyformasscustomization,realizedthezeroinventoryandzeroreceivable.Inliquidityzeroloans,onthebasisofhaierCCC(cashturnoverdays)tonegative10days.Infuturedevelopment,haiertightly.spreadlivingthingsnetworkingthedemandofTheTimes,willU-Home(intelligenthousehold)integrationasthekey,thediscoursepower,controlpatentstandardfurtherdevelopmentworldwidemarketingnetworktocreatemoreuserresources.Meanwhile,thetrinitylocalizedpatternintegratedglobalrd,manufacturing,marketingresources,createglobalizationbrand.Haierindevelopmentandatthesametimeactivelytosocialresponsibility,rebuildingthe129hopeschoolsmade212setstheanimatedfilmhbchildrenscienceandeducation.Haieristhe2020BeijingOlympicGames,theonlyglobalwhitegoodssponsors.海尔公司英文简介(二)HaieristheworldsfourthlargestwhitegoodsmanufacturerandistheofficialhomeappliancessponsoroftheBeijing2020OlympicGames.Asof2007,theHaierGrouphasestablishedatotalof64tradingcompanies(19locatedoverseas),29manufacturingplants(24overseas),8designcenters(5overseas)and16industrialparks(4overseas).ConsistentwithHaierspositionasaglobalbrand,thecompanyemploysover50,000peoplearoundtheworld.Inaddition,Haierboastsa58,800-strongsalesnetworkwhichlastyearaccountedforaglobalturnoverof118billionRMB(16.2billionUSD).GuidedbythebrandingstrategyofCEOZhangRuimin,Haierhasadvancedthroughthebrandbuilding,diversification,andinternationalizationstages,andsince2005hasembarkedonthefourthstage:GlobalBranding.Haierhasenjoyedagrowinginternationalreputationoverthepast24years.19ofthecompaniesproducts,includingrefrigerators,airconditioners,washingmachines,televisions,waterheaters,personalcomputers,mobilephones,andkitchenapplianceshavebeenratedasTopBrandsinChina,andChinasGeneralAdministrationofQualitySupervision,InspectionandQuarantinehasnamedHaierrefrigeratorsandwashingmachinesasamongChinasTopGlobalBrands.In2006,forthefourthconsecutiveyear,HaierwasrankedfirstintermsofoverallleadershipamongmainlandChinesecompaniesintheWallStreetJournalAsiasannualsurveyofAsias200MostAdmiredCompanies.InMarch2020,theFinancialTimesonceagainaddedHaiertoitslistofTop10ChineseGlobalBrandNameswithsurveyrespondentsrankingHaiernumberoneintermsofproductquality,trust,innovation,management,andbranding.InMay2020,Haierranked13thonForbesReputationInstituteGlobal200list.AsofJune2020,thecompanyhasbeenawarded8333patents,with1996forHaierdesignteaminventions.In2007aloneHaierobtained875patents;502wereinventionpatents.Haierhasparticipatedintheinstitutionandmodificationofnineinternationalstandards,aswellas152nationaland425industrystandards,withthreeinternationalstandardssettolaunchinthenearfuture.OfalltheChinesehouseholdappliancecompanies,Haierbyfarleadsthewayinthecreationofinternational,national,andindustrystandards.HaiermanagementmodelssuchasOEC,marketchain,andIntegrationofIndividualsandGoalshavebeencasestudiesatHarvardBusinessSchool,theUniversityofSouthernCalifornia;IMDinLausanne,Switzerland;INSEADinFrance,andKobeUniversity.HaiersmarketchainmanagementmodelhasbeenincludedintheEuropeanUnionscasestudylibrary.海尔公司英文简介(三)CompanysbriefintroductionMainproductsDevelopmentStrategyPublicservice,welfareundertaking(公益事业)Introduction1984:beingestablishedTurnover：135，700，000，000CNYPatent：morethan10，000Brandvalue：8，000，000，000CNYInternetsWorldFamousBrand(互联网时代的知名品牌):satisfycustomersneedsOneSingleIntegratedMode(人单合一模式)：sellserviceinsteadrewarding:ChinaInnovativeCompanyReputationOccupy6.1%whiteapplicantmarketundermarketingsurveyEuromonitor(欧睿国际)in2020firstbrandglobalwhiteapplicants,refrigeratorwinecabinetglobalmanufacturerfirstplaceChinasmostvaluablebrandrankings(中国最有价值品牌排行榜)lastyearsProductsWashingMachineWineCabinet(酒柜)OthersComputerRefrigeratorOthersProductsStrongemissiongaswaterheaterHangingairconditioningCupboardFreestandingrefrigeratorFreestandingwashingmachineDisinfectioncabinetCabinetairconditionerEmbeddedair-conditioningFreestandingdishwasherFreestandingwinecoolerEmbeddeddishwasherDisplaycabineticebarStand-alonedrycleaningmachineFreezerWall-typeelectricwaterheaterRangehoodSidesuctionhoodLargeelectricwaterheaterGasstoveHigh-endovenDevelopmentStrategyBrandstrategy(19841991)：producerefrigeratoronly,accumulatemanagementexperienceDiversification(多元化)strategy(19921998)：oneproductvariousproductInternationalstrategy(19982005)：beingsoldmainglobaleconomicareamarketGlobalstrategy(2006now)：creatingdifferentkindsHaierBrand-adjustdifferentcountriesworldCultureracehorses.(人人是人才，赛马不相马)youmustconfirmhishervalue,providedemployeescreatevalueclients.Publicservice,welfareundertakinggreenenvironmentalprotectionhopeproject:129HopeSchoolonlyglobalsponsor2020BeijingOlympicGamesPovertyalleviation(扶贫)disabledactivities(助残)HaierBrothersThanks海尔公司英文简介海尔集团是全球大型家电第一品牌，目前已从传统制造家电产品的企业转型为面向全社会孵化创客的平台。下面由学习啦我为你提供的海尔公司英文简介，希望大家喜欢。海尔公司英文简介(一)Haierwasincorporatedin1984,entrepreneu推荐度：