哈根达斯英文广告语-精品文档.docx

哈根达斯英文广告语广告是营销的工具和手段，营销功能应被视为广告与生俱来的本质功能。营销离不开传播，传播功能是广告的最基本功能，广告通过信息的传播起到促进、劝服、加强、提示的作用。下面是学习啦我带来哈根达斯英文广告语，欢迎浏览!哈根达斯经典英文版广告theoriginaladsuchas:deliciousHaagenDazs,likegoldinthe24Kgold,KobebeefinJapan,especiallytheoriginalpalmoil,ordinarymushroomtruffle,Chineseceramics,AfricaSimon.istheicecreamfieldinthebestfor.NewYorkTimestogivedomineeringad:carshaveRollsRoyce,icecreamwithHaagenDazs.warmwordsofthead,suchas:alwaysinadvertently,tobringyouthemostmeticulouscare.andloveher,pleasehertoeatHaagenDazsthisclassicsensationaladistoattractcountlesscouplestobecomeHaagen-Dazsregulars.2000year-end,Haagen-Dazsreunionseriesoficecreaminpeoplelookingforwardtoreunion,sharingayearofharvesthardtimeaddedasweetmemories.Asistheverysensationalreunionseriesoficecreamad:Haagen-Dazsalwaysneedyouwhenyouneedtosendamostintimatecare,thisisnoexception.HeartseriesofHaagen-Dazshasalwaysupholdthebrandandcreativestyle:maketheUnitedStatestaste,morebeautifulimplication,presentedtofocusonthequalityoflifehasalwaysbeenyou.(Haagen-Dazsslogan)Youwillbedeeplylovedbyit;dressedinplaingreentea,youwillforthiselegantandportrait.atthismoment,youwilllovethefruit,Youwillunderstandthatthesweetnessoficecreamandteafragrancecanbesoperfectcombination.Matcha,likeabeautifulgreenmemory,inallthepastdays,GreenTeaicecreamgivesthatanindelibleGracefulsweet.Ifyouloveher,takehertoH?Agen-Dazs.Haagen-Dazsalwaysneedyouwhenyouneedtosendamostintimatecare,thisisnoexception.HeartseriesofHaagen-Dazshasalwaysupholdthebrandandcreativestyle:maketheUnitedStatestaste,morebeautifulimplication,presentedtofocusonthequalityoflifehasalwaysbeenyou.哈根达斯英文广告赏析SomepeoplesaythatHaagen-Dazsmaybethemostsellingconceptoficecreambrand,itisexpensivebecauseoflove.Itisbecauseofitsexpensivetomeetalotofpettybourgeoisieandvainpsychological.Formanypeople,itisthepursuitofhighqualityoflifetoenjoythesymbol,coupledwithitspurenaturalrawmaterialsprocessingandhighquality,makingittheicecreammarkethigh-endbrand.AsHaagen-DazsinChinaspositioningisthehigh-endbrandoficecreammarket,thetargetcustomerslockedinurbanwhite-collarworkers,haveacertaineconomicbase,thepursuitofhighqualityoflifeofthecrowd,thereforedecidedtoprintadvertisingmainlyintheformofthemain.Becausetelevisionadvertisingcoverageistoobroadandtooloose,andprintadsmoretargetedthantelevisionads.Colorsense,astrongsenseofqualityprintadscanmoreeasilylocktheappropriateconsumergroups.Haagen-Dazsadvertisingaroundthethemeoftheappeal:hadaenjoy,perfectlife.Haagen-Dazsadvertisingisanimportantconcept-romanticemotions,ithopestopasstopeoplesinformationis:wedonotjustacolddrink,butalsoawayoflife,aromanticexpression.SothatHaagenDazsmomentfeelingfromthelipsandteethofthesublimationofthesoulofthemostwonderfulexperience.Haagen-Dazsmostfamousonesloganis:loveher,askhertoeatHaagen-Dazs.Thiswillbethesweettasteandlovetheperfectcombinationofslogans,likelovebuzzwordsthesameQuicklyinBeijing,Shanghai,Guangzhou,Shenzhenandothercitiesspread.Foratime,Haagen-Dazsicecreamhasbecomeafashioncrowdrushurbanfashionfood,HaagenDazsaroundthelovesparedthearticle-itsellsnotonlyicecream,butsweetmomentisasymbolofromanceExperience.Second,reasonableingredientsHaagenDazsprintadstofinescreenshowsitsadvertisingaudienceismainlyintheincomepyramidpeak,thepursuitoffashion,youngconsumers.Itwilltargettheirowncustomerbaseinthosewhofocusonsensoryenjoyment,payattentiontotaste,romanticandwealthyyoungconsumers.Suchconsumersaremainlydividedintotwocategories:First,thefamilyrich,foodandclothingworry-freeyoungpeople,peopleofthisagedonothavefamilyburden,Afamily,theyliveindependently,holdingageneroussalary,thisageisthecauseoflifeintothepeakofthestage,thereisthepursuitofutilitarianpsychology.Thesetwotypesofconsumergroupshavetwocommoncharacteristicsofconsumption,onethatisthemostexpensivethebest,mostabletoshowtheirgrade.Especiallyinthesamekindofhumancomparisons,thishighconsumptionisincreasinglyshowingagrowingmomentum.Second,thepursuitofexquisite,andperfect.TheHaagenDazsprintadsshowtheinformation:loveyourself,letyourselfgetthefullemotionalandspiritualenjoyment.Thisistocatertothecrowdofconsumerpsychologyandleisuretoenjoythewayoflife-intheprocessofconsumptionintoahappyfeeling.HaagenDazsmostoftheprintadscleverlyconceived,creativeunique,toshowpeopleasenseoficecreamwiththepastcompletelydifferenticecreamproducts,causinggreatinterest.Haagen-Dazsprintadsjustfitthebrandintheheartsofyoungpeopleisasymbolofromanceandnatural,noble,refinedqualityofthispsychological.Loveintheyoungpeopleareeagertoaromanticexperience,andfortheyoungwhite-collarfamily,areinthepursuitofqualityoflifeofnatural,outstanding.Inspiredbythebrand,thenarcissisticmenandwomenpettybourgeoisie,thefirstloveoftheboysandgirls,orloveofmenandwomen,areinvariablytoHaagenDazs.Icecreamcontainsthemeaningofemotion,surroundedbythefeelingofbeingloved,justasinthecloudsthatsweet,dreamy,quietenjoyment.Haagen-Dazsadsinadditiontoemphasizingtheiremotionalappeal,therearespecialhighlightitexquisitequalityofthead.Thisseriesofads,thedifferentflavorsoficecreamballanditscorrespondingrawmaterialsinaprintadshow,finepicturedirectlyshowsthateachofitsrawmaterialsarecarefullyselected.Advertisingcreativepointis:eachHaagen-Dazsarethebestquality,eachproducthasastorybehind.Consumersnotonlytasteoficecream,aswellasHaagen-Dazsexquisiteculture.Third,unreasonableingredientsHaagen-Dazsadsaremainlyprintads,thereasonismainlytobemoretargeted.ButnowwiththedevelopmentoftheInternetage,thepowerofthenetworkcannotbeignored.WhensearchingforHaagen-Dazsadsonline,onlyasmallamountofprintadsandoneortwovideoadscanbefound.AlthoughHaagen-Dazsadsareexquisite,butthenumberisverysmall.AndmostofitsadvertisingproductsappearintheimageofHagenDazsiconicicecreambox,therewillbenospecificimageoftheicecream.AlthoughthiscanenhancethepublicrecognitionoftheHaagen-Dazslogo,butitisveryuniqueandbeautifullyproducedimageoftheproducthasnotbeenreflected,butalsoashortcoming.ThelatestHagadasad,invitedfromthegoodvoiceofChinaoutofthestarJakeJunYiendorsement,likeTouseitschocolatecolorforHaagenDazschocolateflavorsoficecreamfortheendorsement,butthewholescreencolorisverybleak,andchocolatecolorskin,chocolatecolorclothes,chocolatecolorsofa,andachocolateicecream,thewholetoPeoplefeelthelackofsenseofscreenandrealism,butnottheoriginalHaggadasshouldbearistocratic,Ithinkthisisthefailureofacomparisonofadvertising.哈根达斯英文广告文案Advertisingtheme(slogan)Haagen-Dazs,thewitnessofloveHaagen-Dazs,accompaniedbyalifetimeoftelevisionadvertising-ScenarioOneChristmasnight,thestreetscrowded,SantaClausisbusydistributinggifts,apairofcoupleswalkinghandinhand,thechildrenplayaroundtocatchup,apairofwhite-hairedoldcouple,mutualarmontheroad.(MusicTenRingoBellsRingtone)ScenarioII.Handsomeboykneelingononeknee,holdingabunchofHaagenDazsmadeofroses,bouquetsinthecenterofaring,thegirlssurprised,movedtolookathim.Boy:Honey,marryme!Girl(moving):Iamwilling.Boystogirlswitharing,andthenthetwohuggedaffectionately.Aroundtheoutbreakofwarmapplause,thattheoldcouplealsolaugh.Scenariotwotimebacktothe70sintheUnitedStates,inHaagen-Dazsretailstoredoor.Hello,givemeanicecreammaleandfemaleuttered,theylookateachotheratthesametime.Boyswearingadarkcoat,girlswearingapairoftwistedbraids.Waiter(slightlyapologetic,smiling)said:Iamsorry,icecreamonlyone,youcanchooseotherflavors.Boysandgirlssaid:Thistoyou.Girl(shytosay):Thankyou!Theboysselectedanothervarietyoficecream,thetwogobacktogether.Scenesthree.Christmasnight(musicringingbells)boyskneelinfrontofgirls,handsholdingicecream(shy):Xiaoyun,marryme!Girls(shy,cheeksflush):Iamwilling!Boysholdupthehandsofgirls,forhertowearrings.ScenariofourgrandfatherpretendverycasualtothegrandmothershandstuffedaboxofHaagen-Dazs,grandmotherlookedupathim.Grandfather(lookedupelsewhere):buygrandchildrentograndsontoeat(withasmile):Iknow.Grandmother,grandfathermutualarmtoleave.Thebannerappears:Haagen-Dazs,thewitnessofloveHaagen-Dazs,thewitnessoflovePrintads:HaagenDazs,accompaniedbyalifetimeofthankstowatch!HaagenDazslovewitness*Nestle:Advantages:androadsnowmoresimilartoinvestheavilyintheconstructionofmodernicecreamproductionline,thebranddesignandlightblueroadandsnowdistinctionbetweentheproductpackagingdesignandroadsnowmorebeautiful.Disadvantages:Asaforeignbrand-nameproducts,andNestleandsnow,asthedirectfaceofzero-batch,andevenretailersmarketingideas,sothattheseforeignbrand-nameicecreamcompanysbusinessislikeastore.哈根达斯英文广告语