会展英语版－教材配套ppt课件（完整版）(财经）.zip

会展英语CONFERENCE&EXHIBITION ENGLISH 王芳 编著 东北财经大学出版社Project 1Bidding for International Conference&Exhibition ProjectsProject 1Bidding for International Conference&Exhibition ProjectsLearning TargetsHow to work on bidding documentsHow to arrange inspectionsTo master the techniques and strategies on biddingTo master the business etiquettes on protocol orders of meetings,dinners and taking vehiclesProject 1Bidding for International Conference&Exhibition ProjectsHow to work on bidding documents?1.Bidding StatementA.Text Structure:lead-in:greeting,raising the proposalcontent:introducing the facilities,functions,rewards and etc.,conclusion:gratitude and visionB.Key Points:mission-oriented,succinct and clear,highlights,stylized and characteristicProject 1Bidding for International Conference&Exhibition ProjectsHow to work on bidding documents?1.Bidding StatementAfter reading the text,please discuss the following questions:Who should deliver the statement?Which parts are the inspection team interested in?How long you should make the statement if you were thespeaker?How to attract your audience by delivering the statement?Project 1Bidding for International Conference&Exhibition ProjectsHow to work on bidding documents?2.Bidding BookText Structure:preface:address from the top representativecontent:a.host city(geography,infrastructure,transportation,weather,GDP,FDI,public service,accommodation capacity,etc.,)b.exhibition center(year of establishment,areas and capacity,equipments,service,rental price,et.,)Project 1Bidding for International Conference&Exhibition ProjectsHow to work on bidding documents?2.Bidding Bookc.professionals:work teams and volunteersd.medical service:first-aid and hospitalse.security:public security,traffic control,local security supportf.advantages:experiences on events organizing,economic booming,established exhibition industryg.other strong points:special service or commitment,tourism or culture charactersProject 1Bidding for International Conference&Exhibition ProjectsHow to work on bidding documents?2.Bidding BookAfter reading the text,please answer the following questions:Can you draft a structure for a bidding book?And how?Do you think the social indicators are important information?Ifyes,why?How do you design an introduction brochure of your citysexhibition center?What else would you be interested in,if you were from theinspection team?Project 1Bidding for International Conference&Exhibition ProjectsHow to arrange inspections?1.It is very necessary to set up a task force for fulfilling the bidding work.2.The task force should be responsible to compile the bidding book,participate in bidding,arrange the on-site inspection and follow up the bidding.3.The task force should be professional on event operation,project management,public relation,marketing,international conventions,cultures and etiquettes.Project 1Bidding for International Conference&Exhibition ProjectsHow to arrange inspections?Key points:a.be aware of which is concerned by the inspection team b.arrange an efficient visit,including the route and timingc.extend service and hospitalityProject 1Bidding for International Conference&Exhibition ProjectsHow to arrange inspections?The devil is in the detail,to make everything clear and eachsingle activity successful,your team needs a plan to arrange theinspection.Please make a work division chart according to the schedule text.Please discuss which etiquettes you should pay attention toduring your work and which impression you should leave to the inspection team.Project 1Bidding for International Conference&Exhibition ProjectsExample AnalysisKey Points:1.be of+adj.2.an area of 3.state-of-the-artProject 1Bidding for International Conference&Exhibition ProjectsSimulation TrainingTo master:1.the expressions on statement2.the arrangement work for a inspection delegation3.the business etiquettes on protocol orders of meetings,dinners and taking vehicles会展英语CONFERENCE&EXHIBITION ENGLISH 王芳 编著 东北财经大学出版社 Project 10SummaryProject 10SummaryLearning TargetsHow to prepare the relevant work for summarizing How to draft the summary reportsTo master the techniques and strategies on the summary analysisTo master the business etiquettes on the conclusion workProject 10SummaryHow to prepare the relevant work for summarizing?1.Thank-you LettersText structure:Beginning:express gratitudeMiddle:reasons,appreciation,acknowledgementEnding:future cooperation and visionProject 10SummaryHow to prepare the relevant work for summarizing?2.QuestionnairesKey points:basic questions:how do you know us?which industry or where are you from?how do you think of this exhibition?further questions:would you participate next time?would you like to get more information?whats your suggestions?Project 10SummaryHow to prepare the relevant work for summarizing?3.Summary reportsText structure:First part:comprehensive evaluationSecond part:highlightsThird part:achievementsRemark:figures,testimonials and media coverage are always very convincing in a report Project 10SummaryHow to prepare the relevant work for summarizing?After reading the texts,please discuss,What are the functions of questionnaires?Why are there facts&figures contrast between 2010 and 2012 in the exhibition summary report?Can you give a simple picture of the Night of CCS?What are the summarizing work composed of?Project 10SummaryBusiness Etiquettes1.Whats the protocol orders of taking picture2.how to behave upon closingProject 10SummaryExample AnalysisKey Points:1.assess2.feed into3.consideras an mitment5.in the years to come6.aim at 7.insightProject 10SummarySimulation TrainingTo master:Data analysisContrastive analysisInternational market analysisPolicy analysisTrend analysisFinance analysis会展英语CONFERENCE&EXHIBITION ENGLISH 王芳 编著 东北财经大学出版社Project 2AgreementsProject 2AgreementsLearning TargetsHow to work on agreement documentsHow to arrange signing ceremoniesTo master the techniques and strategies on agreement articles To master the business etiquettes on signing ceremonies Project 2AgreementsHow to work on agreement documents?Text Structure:preface:Party A and Party B have reached the following agreement on the basis of equality and mutual benefit items:define rights and obligations,payments,force majeure,disputes,validity,languagessignature:two parties representative,titles,date of signatureSProject 2AgreementsHow to work on agreement documents?After reading the rental agreement,please discuss,What are the rights and obligations of exhibitors?What are the rights and obligations of organizers?How should an exhibitor protect his or her rights if his or her exhibits were stolen at the exhibition according to the agreement?Project 2AgreementsHow to arrange signing ceremonies?Key points:1.Generally speaking,a signing ceremony is a landmarkactivity for a cooperation project.2.A signing ceremony is formal and solemn,the atmosphere should not be without protocol orders and good arrangements.3.The two parties should extend discussion and communication on the agreement and the protocol orders of the signing ceremony,and designate a work team to accomplish this task.Project 2AgreementsHow to arrange signing ceremonies?Key points:4.layout and decoration should fix the atmosphere.5.all participants and staff should take the dress code.6.champagne is a must.7.the agreement copies,photos and other materials should be kept on file.Project 2AgreementsHow to arrange signing ceremonies?Please discuss,How long should a signing ceremony last?How many protocol orders are there in a signing ceremony?When should champagne be served?Whats the dress code in a signing ceremony?Project 2AgreementsExample AnalysisKey Points:ply with2.force majeure 3.take possession ofProject 1Bidding for International Conference&Exhibition ProjectsSimulation TrainingTo master:1.basic items on agreements2.arrangement work for a signing ceremony3.the business etiquettes on signing ceremonies会展英语CONFERENCE&EXHIBITION ENGLISH 王芳 编著 东北财经大学出版社Project 3Business NegotiationsProject 3 Business NegotiationsLearning TargetsHow to plan on business negotiations To master the techniques on oral interpretationTo master the techniques and strategies on business negotiationsTo master the business etiquettes on conversations and negotiationsProject 3 Business NegotiationsHow to plan on business negotiations?1.The negotiation team should make preparation work on the other partys background,including companys profile,finance,performance,representatives CV,target.2.The negotiation team should make a plan.Plan Structure:a.background of the bilateral companiesb.negotiation themec.negotiatorsProject 3 Business NegotiationsHow to plan on business negotiations?d.analyses on the bilateral companies interests,strong and weak pointse.strategic objectivesf.negotiation procedures and specific tacticsg.materials for preparationProject 3 Business NegotiationsHow to plan on business negotiations?After reading the texts,please discuss,Why Mr.Ye asked to check the layout map,do you think the booth position is important for exhibitors?Whats your comment on Mr.Yes bargaining?Who wins the negotiation,Mr.Zhang or Mr.Peter on the emerald dealing?Project 3 Business NegotiationsWhich skills a negotiator should have?a.expressing attitudeb.breaking the icec.timely compromisee.smart responsed.good quotationProject 3 Business NegotiationsWhich abilities an interpreter should have?a.speech skillsb.short-term memory abilityc.listening comprehensiond.knowledge capabilityProject 3 Business NegotiationsPlease discuss what you will do to foster yourself as a good bilingual negotiator?Project 3 Business NegotiationsExample AnalysisKey Points:1.interpretation on figures2.interpretation on poems and phrases3.improvisationProject 3 Business NegotiationsSimulation TrainingTo master:1.the structure of a negotiation plan2.team work3.the business etiquettes on conversations and negotiations会展英语CONFERENCE&EXHIBITION ENGLISH 王芳 编著 东北财经大学出版社Project 4Media PublicityProject 4Media PublicityLearning Targets How to draft news releases To master the techniques and strategies on organizing press conferences To master the business etiquettes on press conferencesTo master the key points on the media publicity Project 4Media PublicityHow to draft news releases of conventions and exhibitions?Text Structure:introduction:who,what,when,where,whycontent:theme,speakers,business events and links,other special activities or highlightsProject 4Media PublicityHow to draft news releases?After reading the texts,please discuss,How to attract people to participate in your exhibition?What is peoples basic interest in your exhibition?Why does the consulting company choose to make its culture with the characters of Chinese culture?Whats the consulting companys product?Project 4Media PublicityHow to write an invitation letter?Text Structure:beginning:which event will be held on which date and wherefor what purpose.middle:we are very pleased to invite you to join our event.ending:please confirm with us,or RSVP,dress code or other reminders.Project 4Media PublicityHow to write an invitation letter?Please try to design an envelope for the invitation letter.Project 4Media PublicityHow to write a plan of media publicity?Text Structure:1.themes,expected effects,requirements2.publicity work:news publicity,social publicity,network publicity,materials3.task division and work chartProject 4Media PublicityHow to organize a press conference?Please discuss,Whats the protocol orders of a press conference?What should be prepared before a press conference?What qualities a spokesman should have?Project 4Media PublicityExample AnalysisKey Points:1.aspire to2.meeting point 3.foremost 4.engage in5.high-levelProject 4Media PublicitySimulation TrainingTo master:1.the text structure and key points of news release2.the arrangement work for a press conference3.the protocol orders of a press conference会展英语CONFERENCE&EXHIBITION ENGLISH 王芳 编著 东北财经大学出版社Project 5ProgrammeProject 5ProgrammeLearning TargetsHow to design the programmeHow to work on the useful informationTo master the techniques and strategies on developing the programme topics To master the business etiquettes on participating in conferences and exhibitions Project 5ProgrammeHow to design the programme?Key points:1.to know your customers2.to invite experts3.to hire talents4.to make research5.to design special subjects6.to select hot topics7.to make the programme attractive,meaningful and usefulProject 5ProgrammeHow to design the programme?the content of useful information:a.host citys introductionb.arrival informationc.venue locationd.hotel reservatione.cateringf.shoppingg.entertainment h.excursioni.transportationProject 5ProgrammeHow to design the programme?After reading the texts,please discuss,Can you give a general picture of the convention and exhibition sector?What are the imput and output of this sector?How to make a programme rich,interesting,and maybe profitable?Project 5ProgrammeHow to work on useful information?The functions of useful information:1.to let exhibitors know the basic information on how to participate in the exhibition,such as the venue,the date,the registration 2.to provide the living information since most of exhibitors are not the local3.to introduce the host citys other industries in order to develope the economyProject 5ProgrammeBusiness EtiquettesPlease discuss,If you were a staff for an exhibition committee,which etiquettes you should have?How to behave as a visitor?What else you should pay attention to?Project 5ProgrammeExample AnalysisKey Points:1.fast-changing2.market-opening3.press on with4.spend on5.overtake6.as a result ofProject 5ProgrammeSimulation TrainingTo master:1.the basic clue of designing a programme2.the sense of knowing what the customers are interested in3.the ability of marketing the relative industries in your programme4.the business etiquettes on participating in conferences and exhibitions 会展英语CONFERENCE&EXHIBITION ENGLISH 王芳 编著 东北财经大学出版社Project 6ConstructionProject 6ConstructionLearning TargetsHow to design the construction schedulesHow to make the construction equipments listsTo master the techniques and strategies on the construction arrangementsTo master the business etiquettes on the construction workProject 6ConstructionHow to design the construction schedules?Key points:1.to consider time and cost2.to consider all the work teams and exhibitors requirements3.to consider precedence relationship4.to consider the security problemsProject 6ConstructionHow to design the construction schedules?After reading the texts,please discuss,Generally speaking,how many days are needed to prepare an exhibition?How to save time on dismantling?Project 6ConstructionHow to make the construction equipments lists?Key points:1.to make each items name,size,quantity and position clear2.to take pictures for all the items3.to make sure each item placed in a safe venueProject 6ConstructionKey Points on Construction Works:1.to make a construct