2022年商务英语(BEC)高级第二辑真题阅读练习(3).docx
2022年商务英语(BEC)高级第二辑真题阅读练习(3)商务英语考试是由英国剑桥大学考试委员会负责命题,阅卷,颁发证书,其题型的灵活性和实用性不言而喻;而商务英语高级(BEC高级)的难度也不容忽视,所以为了帮助大家有效的备战商务英语高级考试,这里我们网站整理了历年的阅读真题,并且附有答案解析,希望可以帮助大家!Inthelastfewyears,managersthroughoutindustryhaveseenmorechangesthanmanyofthemcouldhaveexpectedtoseeintheirentireworkingliveshavingtocommunicateinformationwhichoftenleadstofeelingsofinsecurityhasbecomeakeyactivity.Frombeingregardedasrelativelyunimportantinmanycompanies,managementemployeecommunicationhasbecomeacentralcorporateneed.ConcordiaInternationalprovidesagoodexampleofacompanythathasadjustedwelltothechangingneedsforcommunication.since1995,Concordiahasbeenturnedinside-outandupside-down,toensurethatitisamarketing–led,customer-responsivebusiness,onethatlooksoutwardsatcustomersandcompetitors,ratherthaninwardsatitsownprocessesandthewaythingsweredoneinthepast.Inthelasteightyears,Concordiahasreduceditsworkforcebymorethan80.000people-or35%-onavoluntarybasis,withfurtherdownsizinganticipated.Frombeinganengineeringcompany,Concordiaisnowremakingitselfasaservicecompany.Theroleofemployeecommunicationinsuchacontextistobuildpeople’sself-confidence,topersuadethemthat,althoughitisinevitablethatthechangeswillgoahead,theyalsobringwiththemnewopportunitiesforemployees.However,thisisnotaneasytask.Peopletendtobeskepticaloftheseclaimsandtofeelthattheyarelosingtouchwiththecompanytheyhaveworkedforovermanyyears.Thisisunderstandable,sincemanyoftheoldcertaintiesarebeingsweptaway,includingthecoreactivitiesofthecompanytheyworkfor.Aboveall,theyhavehadtofaceuptothefactthattheynolongerhaveajobforlife.Researchindicatesthatpeoplerespondtothispredicamentinavarietyofways.Thebulkofemployeesfallintotwomaincategoriesintermsoftheirresponsetothenewsituation:ontheonehandtherearethepragmatistsandontheotherthehighlyanxioustheformerseetheirjobasameanstoanendandhavearelativelyshort-termperspective,withstrongloyaltytotheirlocalterm,ratherthanthecompanyasawhole.Thesecondcategory,usuallythemajority,mayrespondtothreatenedchangeswithafeelingofhavingbeenletdown,andevenfeelangeratthecompanyforwhattheyseeaschangingthetermsoftheiremployment.Theemployeecommunicationprocessneedstobecapableofaccuratelydirectingitsmessagesatavarietyofemployeegroupsanddepartmentswithintheworkforce.thisiswhymiddlemanagersandlinemanagersaresokeytocommunication.Theyarethepeoplewhoknowaboutthefullrageofconcernsamongtheworkforce.Theprobleminthepastwasthatthiscrucialareawasoftentheresponsibilityofaseparate,relativelyisolatedunit.Concordiaputsresponsibilityforcommunicationfirmlyonlinemanagers.Alltheirresearchpointstothesameconclusion:peopleprefertogettheirinformationface-to-facefromtheirlinemanagers.Thatisthekeyrelationshipandwhereargumentsandheartsandminds–arelost.Thegeneralruleincompanycommunicationistotellemployeesasmuchasyoucanassoonasyoucan.Ifyoucan’tprovidedetails,thenatleastputthenewsincontextandcommityourselftoprovidinggreaterdetailwhenitbecomesavailableanotherruleofcompanycommunicationisthattheremustbeafitbetweenwhatthecompanyistellingitsemployeesandwhatitistellingitsshareholders.1Inthelasteightyears,ConcordiahasAmadeover80.000employeesreduncdantBcompletedaperiodofdownsizingCreduceditsworkforceof80.000by35%Dgiven35%ofdepartingemployeesvoluntaryredundancy查看原文2FromConcordia’spointofview,theroleofcommunicationistoAwinemployeesupportbeforegoingaheadwiththechangesBchangethecompany’scoreactivities.CemphasisethepositiveaspectsofthechangesDexplaintheneedforthechanges查看原文3whatdoesresearchshowaboutmostemployees’responsetochange?AtheyexpectittohaveabadeffectonthecompanyBtheyfeelcompletelypowerlessCtheybecomelessloyalDtheyfelltheyhavebeentreatedunfairly查看原文4Concordia’scommunicationprocessmainlyreliesonAprintedcommunicationBdepartmentalheadsCpersonalcommunicationDaseparate,specializedunit查看原文5Accordingtothewriter,whatistheguidingprincipleaboutgivinginformationwithinanorganization?ANevermakepromisesaboutfuturedevelopmentsBGivepeopleanoverallviewattheearliestpossiblestageCalwaysincludeplentyofhardinformationDHoldbackuntilallthedetailscanbeprovided查看原文6whichofthefollowingwouldbethemostsuitabletitleforthearticle?AemployeeattitudestocompanycommunicationBmakingcompanycommunicationmoreeffectiveCResearchingcompanycommmucationDMakingemployeesfeellesspowerless查看原文第5页 共5页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页