设计心理学在产品设计中的应用.doc

【精品文档】如有侵权，请联系网站删除，仅供学习与交流设计心理学在产品设计中的应用.精品文档.设计心理学在产品设计中的应用产品为人服务，好的产品应该把握用户心理，从用户的角度去设计。在日常情况下，人的行为是由头脑中的知识、外部信息和限制因素共同决定的。人类习惯于利用这一事实，最大限度地减少必学知识的数量或是降低对这种知识的广度、深度和准确度的要求，以便于在最短的时间内掌握其所需的行为方式，减少不必要的麻烦。人们之所以会在对某个事物的知识还了解得不够精确的情况下，依然能够做出精确的行为，主要有三个方面的原因，即所需信息存储于外部世界、不需要高度精确的认识以及限制因素的功用。 举个例子，假如现在要设计一款水杯，我相信多数人会直接从水杯的外观造型、色彩搭配及表面工艺等方面着手来设计。但是，这样的水杯并不一定能被大众所完全接收，因为他们忽略了一个很重要的组成部分，即用户体验。假设一个情景，当某个人想要使用水杯时，他并不是简单地拿起水杯就使用，抽象地说应该是从他的一个行为状态过渡到另一个行为状态的过程。如果他此时正在工作，突然觉得口渴，想要喝水，可以理解为他要从工作的状态转变为喝水的状态。而在这期间，他要寻找水杯在哪，找到后还要看杯子里是否有水，如果有的话够不够喝，如果没有的话该去哪接水等等行为序列。从这些行为序列仔细分析，可以看出人们在使用水杯时会下意识地关注与所需行为有关的水杯的知识，即只要能保证行为的精确就可以，不需要过多地考虑如水杯的大小、外观造型及具体材质等其它不相关的因素。所以与这些行为相关的水杯的设计才能在潜移默化中得到人们的认可，被人们所接受，最后基于这些再考虑水杯的造型和色彩等其它因素来完善设计。因此，在进行产品设计时，除了考虑产品本身的外观造型、色彩搭配及表面工艺等因素，还应该更多地结合用户体验，将人与产品紧密地联系到一起，这样设计出来的产品才能更贴近人的心理，才能真正地被大众所接受。Application of design psychology in product designProduct service for the people, a good product should grasp the user psychology, to design from the user's point of view. In everyday situations, people's behavior is determined by the knowledge in mind, external information and constraints. Mankind is used to exploit this fact, minimizing the need to learn the amount of knowledge or is reduced to the knowledge of the breadth, depth and accuracy requirements, in order to grasp the desired behavior in the most short time, reduce unnecessary trouble. The reason why people will be in for a knowledge of things is not enough is known about the precise circumstances, still can make accurate behavior, there are three main reasons, which is the information stored in the external world, not understanding requires highly accurate and the function of limiting factors. For example, if you are designing a cup, I believe most people will work directly from the appearance, color glass and surface technology to design. However, does not necessarily this cup is the public fully received, because they ignore an important part of it, that the user experience. Suppose a situation, when someone wants to use the glass, he does not simply pick up the cup to use, the abstract should be from one of his behavior state to another state. If he is working at this time, suddenly feel thirsty, want to drink water, can be understood as he should change from the work of the state drinking water for the state. During this period, he want to find where to find water, to see whether there is water in the cup, if you have enough to drink, if not where water and so on behavior sequence. A careful analysis from the behavior sequence, we can see that people would cup consciously concerned with the desired behavior involved in using the cup of knowledge, as long as the guarantee behavior accurately can, need not too much to consider such as cup size, shape and appearance of concrete material and other irrelevant factors. So the design can cup associated with these acts of recognition in the influence character by environment, accepted by the people, finally, based on these and other factors to consider the cup shape and color to improve design. Therefore, in product design, in addition to considering the appearance, color of the product itself collocation and surface technology and other factors, should also be more combined with the user experience, will people and products are closely related to each other, so that products can be more close to the psychological, can be truly accepted by the public.