Gucci的介绍和兴衰历史-(英文版).ppt

Gucci is an Italian fashion brand, founded by Guccio Gucci (古驰古驰奥奥古驰古驰) in Florence(佛佛罗伦萨罗伦萨) in 1921, now Gucci is one of the largest fashion group in the world.Bamboo handle（竹节手柄）（竹节手柄）Horse chain(马术链马术链). GG（双（双G标识）标识）In 1921, he opened the first store ,in the goods marked with mark. Gucci in 1947, designed bamboo handle to replace leather handle. In 1953, Guccis brand reputation had been sun at high noon. first subbranchred, green and red stripes as the brand identity.In the end of 1960s, GG officially became Guccis brand identity. In 1990, Tom Ford joined Gucci, his arrival herald a revolutionary change in the beginning of Gucci.Tom Ford became creative director of Gucci in 1994 At the same time, it began to the global fashion industry recruiting high-quality brand subglottic, France, Yves Saint Laurent and a number of classic brands have become the Gucci Group.伊夫圣洛朗In 2006, Frida GianniniFrida Giannini was appointed as the creative director for the entire Gucci label Gucci Timepieces & Jewelry at Basel 2012This year New productsSo Frida Giannini Heritage and long-lasting values are emphasized in conjunction with its high fashion and aspirational style.