Dieter-Rams迪特尔-·-拉姆斯英文介绍与翻译及作品一览.ppt

内容 介绍 设计十项原则 作品一览人物介绍Dieter Rams迪特尔 拉姆斯German industrial design masters.Contracted creed design style of the representative of, new set up 20 century industrial design standard master德国工业设计大师。简约主义设计风格的代表人物、新功能主义的创始人和代言人，建立起20世纪工业设计标准的大师Dieter Rams (born May 20, 1932) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. 迪特尔 拉姆斯(生于1932年5月20日)是一个德国人他是和博朗公司和工业设计的学校有着紧密联系的工业设计师。the Functionalist school Rams studied architecture at the Werkkunstschule Wiesbaden as well as learning carpentry from 1943 to 1957. After working for the architect Otto Apel between 1953 and 1955 he joined the electronic devices manufacturer Braun where he became chief of design in 1961, a position he kept until 1995. 研究了对学校建筑的公Werkkunstschule威斯巴登以及在学木工从1943年到1957年。工作后对设计者奥托-奥托阿佩尔在1953年和1955年之间他加入了布劳恩电子设备制造商,他曾在这里成为主要的设计在1961年,在这个位子上他留到1995年。Rams once explained his design approach in the phrase Weniger, aber besser which freely translates as Less, but better. Rams and his staff designed many memorable products for Braun including the famous SK-4 record player and the high-quality D-series (D45, D46) of 35 mm film slide projectors. He is also known for designing the 606 Universal Shelving System by Vits in 1960.曾解释说他公设计方法在短语“Weniger,但更好”,自由翻译成“少,但更好。”公和他的工作人员设计的产品包括很多难忘。布劳恩著名的SK-4电唱机和优质 D的集(D45,D46)35毫米胶片的幻灯片投影仪。他也被设计的606Vits通用货架系统在1960年。 他的许多设计-咖啡壶、计算器、收音机、音频/视觉设备、电子产品、办公产品已经找到一个永久的家在许多博物馆在世界各地,包括在纽约现代艺术博物馆。Many of his designs coffee makers, calculators, radios, audio/visual equipment, consumer appliances and office products have found a permanent home at many museums over the world, including MoMA in New York.For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1998. He continues to be a legend in design circles and most recently designed a cover for Wallpaper magazine (2007), and has a major retrospective of his work1 at the Design Museum in London (until 9 March 2010). 将近30年公头加工作为设计的A.G.布劳恩直至退休。他一直是一个传奇人物设计中设计了一个圆圈和最近替壁纸杂志(2007年)、具有一个主要回顾他的工作1在伦敦设计博物馆(直到2010年3月9日)。Rams studied architecture at the Werkkunstschule Wiesbaden as well as learning carpentry from 1943 to 1957. After working for the architect Otto Apel between 1953 and 1955 he joined the electronic devices manufacturer Braun where he became chief of design in 1961, a position he kept until 1995. 研究了在Werkkunstschule公建筑威斯巴登以及在学木工从1943年到1957年。 工作后对设计者奥托-奥托阿佩尔在1953年和1955年之间他加入了布劳恩电子设备制造商,他曾在这里成为主要的设计在1961年,在这个位子上他留到1995年。十项设计原则 ten principles of design 设计十项原则 1. Good Design is innovative 优秀的设计应该是创新的优秀的设计应该是创新的 2. Good Design makes a product useful优秀的设计让产品更加实用优秀的设计让产品更加实用3. Good Design is aesthetic优秀的设计是美的优秀的设计是美的4. Good Design helps a product be understood优秀的设计使产品优秀的设计使产品更容易被读懂更容易被读懂5. Good Design is unobtrusive优秀的设计是谦虚的优秀的设计是谦虚的6. Good Design is honest优秀的设计是诚实的优秀的设计是诚实的7. Good Design is durable优秀的设计经得起岁月的考验优秀的设计经得起岁月的考验8. Good Design is thorough to the last detail优秀的设计是考虑周到优秀的设计是考虑周到并并且不放过且不放过 每个细节的每个细节的9. Good Design is concerned with environment优秀的设计是关怀环优秀的设计是关怀环境的境的10. Good Design is as little design as possible优秀的设计是简洁的优秀的设计是简洁的1. Good Design is innovativeIt does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.优秀的设计应该是创新的优秀的设计应该是创新的 创新的可能性是永远存在并且不会消耗殆尽的。科技日新月异的发展不断为创新设计提供了崭新的机会。 同时创新设计总是伴随着科技的进步而向前发展，永远不会完结。TP 1 收音机/唱机组合, 1959,Dieter Rams为布朗公司设计。2. Good Design makes a product usefulA product is bought in order to be used. It must serve a defined purpose in both primary and additional functions. The most Important task of design is to optimise the utility of a product.优秀的设计让产品更加实用优秀的设计让产品更加实用 产品买来是要使用的。 至少要满足某些基本标准,，不但是功能，也要体现在用户的购买心里和产品的审美上。 优秀的设计强调实用性的同时也不能忽略其它方面，不然产品就会大打折扣。MPZ 21 multipress榨汁机, 1972,Dieter Rams and Jrgen Greubel为布朗公司设计。3 Good Design is aestheticThe aesthetic quality of a product and the fascination it inspires is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.优秀的设计是美的优秀的设计是美的 审美对产品质量和魅力- 它激起的是不可分割的一部分。毫无疑问,它是不舒服,而且累人会让你难以忍受的,以为你无法进行互动。然而,它一直是一个艰难的任务去争论审美素养。原因有两个。Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people.Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is required, schooled by years and years of experience, in order to be able to draw the right conclusion. 首先,很难谈论任何事情,因为言辞对于不同的人有不同的含义。 其次,审美素养处理细节,微妙隐、和谐和一个整体平衡各种视觉元素。为了能够得出正确的结论，受过良好的教育和多年的经验,一个好眼力多年来通过是必须的, 。RT 20 tischsuper收音机, 1961,Dieter Rams为布朗公司设计。4 Good Design helps a product be understoodIt clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual.优秀的设计使产品更容易被读懂优秀的设计使产品更容易被读懂优秀的设计让产品的结构清晰明了。更强大的是它能让产品自己说话。最好是一切能够不解自明。T 1000 收音机, 1963, Dieter Rams为布朗公司设计。5. Good Design is unobtrusiveProducts that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the users self-expression.优秀的设计是谦虚的优秀的设计是谦虚的产品要像工具一样能够达成某种目的。 它们既不是装饰物也不是艺术品。因此它们应该是中庸的，带有约束的，这样会给使用者的个性表现上留有一定空间。圆柱形T2打火机, 1968,Dieter Rams为布朗公司设计。6. Good Design is honestAn honestly-designed product must not claim features it does not have being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.优秀的设计是诚实的优秀的设计是诚实的不要夸张产品本身的创意，功能的强大和其价值。也不要试图用实现不了的承诺去欺骗消费者。L 450 平板扬声器，TG 60开盘式录音机和TS 45控制器, 1962-64,Dieter Rams为布朗公司设计7. Good Design is durableIt is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated.优秀的设计经得起岁月的考验优秀的设计经得起岁月的考验它使产品避免成为短暂时尚反而看上去永远都不会过时。和时尚设计不同的是， 它会被人们接受并使用很多年甚至是在当今被一次性商品充斥的社会。 620椅子, 1962,Dieter Rams for为Vitsoe公司设计。8. Good Design is thorough to the last detailThoroughness and accuracy of design are synonymous with the product and its functions, as seen through the eyes of the user优秀的设计是考虑周到并且不放过每个细节的优秀的设计是考虑周到并且不放过每个细节的任何细节都不能敷衍了事或者怀有侥幸心理。设计过程中的悉心和精确是对消费者的一种尊敬。ET 66 计算器, 1987,Dietrich Lubs为布朗公司设计。 9. Good Design is concerned with environmentDesign must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment.优秀的设计是关怀环境的优秀的设计是关怀环境的设计能够对保护环境起到极大的贡献。让产品在整个生命周期内减少对资源的浪费，降低对自然的破坏并且不要产生视觉污染。606 通用搁架, 1960,Dieter Rams为Vits公司设计。10. Good Design is as little design as possibleBack to purity, back to simplicity.优秀的设计是简洁的优秀的设计是简洁的简洁，但是要更好因为它浓缩了产品所必须的具备因素，剔除了不必要的东西。“大道至简，平淡为归”L 2扬声器, 1958,Dieter Rams为布朗公司设计。作品一览谢谢观看！