Gucci公司战略英文ppt.ppt

Watch123Perfume HandbagPerfume Research a new perfume and use all kinds of media publicity to improve the exposure rate and visibilityHandbag According to the different people for different occasions design the handbag. For example, white workers handbag should generous and simple. But the handbag for formal dinner should exquisite. watch As everyone knows, Gucci watchs popularity is lower than some product else and rival firms. So the company should use more advertising to enhance the reputation. Gucci is a fashion brand and owns many famous designers. at the same time Gucci has many loyal customers, including many female customers. Gucci has its own cosmetics make-up product,so we think that if Gucci launched its own series of cosmetics will be very popular.（Like skin care ，hair care products）BRAND NEW PRODUCTADVANTAGEADVANTAGE In the beginning, the movie, TV propaganda is very good. And through the influential magazine cover model successfully opened the market. Now Gucci have strong financial chain and a certain degree of visibility.How to beat the competition Gucci should hire more innovative designer and shouldnt be too high prices. And than management of replacement should replace the fresh blood to make operation more dynamic and more in line with the needs of modern people.