黄色流畅线条简洁PPT.pptx
Building your brand as a recruiter using social media toolsEsther Riesenbeck http:/RecruiterEWho Am I?Before I joined maandag:I studied Human Resource Management. For 3 years I worked as a Career Coach at Alexander Calder. Today: I work as a Recruiter at maandag, specialised in sourcing, recruiting, and qualifying technical candidates in construction and civil engineering, building efficient and complete workforce solutions.Recruiting & MarketingEmployer Branding - the image of your organization as a great place to work in the mind of current employees and key stakeholders in the external market.Personal branding - is the process whereby people and their careers are marked as brands.Marketing yourself with social mediaAs recruiting and sourcing professionals, we cannot deny the fact that were also salespeople, marketeers, PR folks !Its part of our job we need to find, attract, and engage our target audience and make them feel that what we have to offer is superior than what our competitors bring to the table.Employee / Recruiter BrandingMeet Chris Hoyt, Talent Engagement and Leader at Pepsi.What are we going to talk about?1)Prepare questions before you start any activity.2)Choose the right strategy.3)Tools and resources.4)Market yourself without being annoying!Tools & Tips to build your brandJust before we start ,you need to answer yourself a few questions.Preparation QuestionsWhen people search for your name on Google what are they going to find?Esther RiesenbeckPreparation QuestionsWhat are you trying to achieve?Position yourself as an expert in your field to your client and your candidates.Preparation QuestionsWho is your audience? What are their needs?Where they can be found on-line?Selecting the right technology to reach the right people.Preparation QuestionsWhat do you look like online? Preparation QuestionsWhat are your resources ?TimeTalentBudgetPreparation QuestionsAre you willing to put yourself out there? Do you have what it takes?Preparation QuestionsCan you explain in a few sentences how you are unique and different from your colleagues? Possible strategiesBasic strategy:Opening online presence in at least one business social network.Example of basic strategyAdvanced strategies1) Wider on-line presence like personal & business Facebook andTwitter profiles.2) Managing on-line groups, forums and communities.3) Your own content : writing, videos, pictures.4) Your own platforms: like your own blog.Tools and ResourcesUse the social media tools to increase and maintain your network!Tools and ResourcesHow do I start writing?- Start reading others and expose yourself to many styles of writing.- Writing comments on others posts.- Writing on other peoples platforms (like blogs).- Writing on your own platforms.Tools and ResourcesTime management is all about priorities!Building your structures in a good way will save you time later in the maintenance part.Tools and ResourcesIts all about the content! Be on top of your file and be an expert!1)Open RSS reader and be updated with what is new.2) Write your own content or customize others.*Content can be posts, comments, videos and pictures.Tools and ResourcesDont be annoying! Pass your massage in a creative a innovative way! 1)Not every on-line space is a job board , mix up your massage!2) Do you know the desperate marketeer ? YesThe one who keeps pumping you SPAM.3) Dont steal others content! Give credit.SummaryRemember that social media is just a tool to :1) Send your message2) Build your name as a professional3) Build your network and your brandFollow me online:
