商务英语中级阅读题及答案.pdf

XXXX 年商务英语中级阅读题及答案年商务英语中级阅读题及答案下面是的三套中级阅读模拟试卷以及答案解析，大家可以在复习的过程中用来练习。更多精彩内容请及时关注我们！In any planning system, from the simplest budgeting tothe most plex corporate planning, there is an annualprocess. This is partly due to the fact that firms(19).their aounting on a yearly (20)., but alsobecause similar (21). often our in the market.Usually, the larger the firm, the longer the planningtakes. But typically, planning for next year may start ninemonths or more in advance, with various stages ofevaluation leading to (22). of the plete plan threemonths before the start of the year.Planning continues, however, throughout the year, sincemanagers (23) . progress against targets, whilelooking forward to the next year. What is happening nowwill (24). the objectives and plans for the future.In todays business climate, as markets constantlychange and bee more difficult to (25). , someanalysts believe that long-term planning is pointless. Insome markets they may be right, as long as panies can buildthe sort of flexibility into their (26).which allowsthem to (27).to any sudden changes.Most firms, however, need to plan more than one yearahead in order to (28).their long-term goals. Thismay reflect the time it takes to mission and build a newproduction plant, or, in marketing (29). , it may bea question of how long it takes to research and launch arange of new products, and reach a certain (30). inthe market. If, for example, it is going to take five yearsfor a particular airline to bee the (31). choiceamongst business travellers on certain routes, the airlinemust plan for the various (32). involved.Every one-year plan, therefore, must be (33). inrelation to longer-term plans,and it should contain diestages that are necessary to achieve the final goals.19 A make up B carry out C bring about D put down20 A basis B grounds C foundation D structure21 A distributions B guides C designs D patterns22 A approval B permission C consent D decision23 A value B inspect C review D survey24 A mand B prompt C influence D persuade25 A guess B speculate C reckon D predict26 A operations B techniques C measures D exercises27 A answer B respond C counter D reply28 A move B lead C develop D benefit29 A expressions B descriptions C words D terms30 A reputation B position C situation D influence31 A desired B selected C preferred D supposed32 A acts B steps C means D points33 A handed over B drawn up C made out D written off这篇文章是关于公司方案的(planning)，做方案时的过程和需要考虑的一些因素。全文的第一句话说公司做的决定是一个年度过程(annualprocess)。接下来谈到原因。19 题，make up 是组成、捏造、化装的意思，用在这里和 aounting 搭配不上;carry out 是执行(to dosomething that needs to be organized and planned);bringabout 是带来，使发生(to make something happen);put down 放下，镇压。从意思上看，应该选 B，carry out。事实上，carry out aounting on .basis 是金融英语里专业且地道的说法。最常见的一种是 carry out aounting on thearual basis 执行权责发生制。相应的，20 题选 basis，公司时在一年的根底上执行会计准那么的。21 题，这里需要理解上下文的含义。这一整句话仍然是在说明公司进展 planning 的原因。正是因为相似的模式会在市场上出现，所以公司才需要进展方案。选 patterns 是最符合原义的。22 题，很明显，这里填入的词是表示批准、通过之类的，是指年前三个月完整的方案就会被通过。从中文意思上看，A、B、C 三个词都是符合的。详细看英文解释对几个词的用法进展区分。approval：when a plan, decision, or person isofficially aepted 批准，正式的eg:The president has already given his approval to theplan.permission：when someone is officially allowed to dosomething 允许，也是正式的eg:You must ask permission before taking anyphotographs inside the church.consent：permission to do something 不那么正式的允许eg:He took the car without the owners consent.B 1 It would be advisable for Flacks to consultcustomers before developing a new product.D 2 Producing goods for specialist markets mightincrease Flacks profits.C 3 Flacks may need to change the function of one ofits facilities.A 4 Flacks should utilise its current expertise toenter a different market.B 5 Flacks may need to consider closing its currentproduction facility.C 6 Flacks should develop the connections it hasestablished with leading retailers.A 7 Expanding the product range would not be a problemfor the workforce.Flacks is a UK-based pany that produces fashionaessories for women. How can it continue to grow itsbusiness?A Susan FalmerFaced with a shrinking market, cheap imports andpetitive pricing, Flacks will have to work hard to increaseits margins. They need to move into a more promising market,one where demand is growing and where the pany can exploitexisting skills and contacts. They could think about brandextension - this would not be a giant leap and the salesforce would take it in its stride. Also,they wouldnt needto re-equip their factory and could use non-UK sourcing iffacilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in amarket where outsourced manufacture and branddifferentiation hold the key to suess. I think they shouldinitially locate some of their production in anothercountry, where manufacturing quality tends to be better andit is easier to meet changing customer demands. But theyshould also regularly monitor production in Britain andthink about outsourcing all this work abroad at some pointif they need it done faster. The pany should continue towork on innovative products, and thorough market researchwill help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly petitivemarket, Flacks should ensure their products are attractiveand build on their relationships with the big stores ratherthan trying to go it alone and market directly. They shouldalso consider refocusing production by using their UKfactory for high-specification products. They couldeventually build more production overseas in a cycle ofcontinuous development.D Michal KaminskiThe demand for fashion aessories is relatively flat andthe pany should consider exploiting niche markets toimprove its margins. But even within these, Flacks mustdistinguish its goods from those of its rivals in terms ofquality, performance and design. Innovative sales,marketing and PR are vital to exploit these niche products.One petitive advantage that Flacks does have is productiontimes. Many retail chains now have two-tier supply chainsand Flacks could focus on top-up orders. They might alsoinvestigate other sales channels such as mail order.B 1 It would be advisable for Flacks to consultcustomers before developing a new product.D 2 Producing goods for specialist markets mightincrease Flacks profits.C 3 Flacks may need to change the function of one ofits facilities.A 4 Flacks should utilise its current expertise toenter a different market.B 5 Flacks may need to consider closing its currentproduction facility.C 6 Flacks should develop the connections it hasestablished with leading retailers.A 7 Expanding the product range would not be a problemfor the workforce.Flacks is a UK-based pany that produces fashionaessories for women. How can it continue to grow itsbusiness?A Susan FalmerFaced with a shrinking market, cheap imports andpetitive pricing, Flacks will have to work hard to increaseits margins. They need to move into a more promising market,one where demand is growing and where the pany can exploitexisting skills and contacts. They could think about brandextension - this would not be a giant leap and the salesforce would take it in its stride. Also,they wouldnt needto re-equip their factory and could use non-UK sourcing iffacilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in amarket where outsourced manufacture and branddifferentiation hold the key to suess. I think they shouldinitially locate some of their production in anothercountry, where manufacturing quality tends to be better andit is easier to meet changing customer demands. But theyshould also regularly monitor production in Britain andthink about outsourcing all this work abroad at some pointif they need it done faster. The pany should continue towork on innovative products, and thorough market researchwill help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly petitivemarket, Flacks should ensure their products are attractiveand build on their relationships with the big stores ratherthan trying to go it alone and market directly. They shouldalso consider refocusing production by using their UKfactory for high-specification products. They couldeventually build more production overseas in a cycle ofcontinuous development.D Michal KaminskiThe demand for fashion aessories is relatively flat andthe pany should consider exploiting niche markets toimprove its margins. But even within these, Flacks mustdistinguish its goods from those of its rivals in terms ofquality, performance and design. Innovative sales,marketing and PR are vital to exploit these niche products.One petitive advantage that Flacks does have is productiontimes. Many retail chains now have two-tier supply chainsand Flacks could focus on top-up orders. They might alsoinvestigate other sales channels such as mail order.Few employees escape the annual or twice-yearlyperformance review. (0) .G.The answer is not agreat number. And the smaller the pany, the fewer checksthere are on how well the directors are doing. Some of thelargest panies formally assess the performance of theirboard, but very few new or growing panies have managed toget round to establishing any such procedure.Many business experts believe, however, that it isimportant for all panies to review the performance of theboard. (8) .Another reason is that the boarditself needs information on how well it is doing, just asmuch as other employees do. For the chief executive,appraisal of some sort is absolutely essential for his orher own sake and for the good of the pany. Indeed, many ofthose who have reached this level remark on how lonely thejob of chief executive is and how few opportunities theyget to discuss issues relating to it.There is some evidence to show that once smaller paniesput a board appraisal process in place, they find thisprocess relatively easy to operate. (9) .Theircounterparts in larger organisations, however, are oftenafraid that appraisals could be a challenge to their status.So, how should panies assess their board?(10) .At a very basic level,this could simplymean getting all the directors to write down what they haveachieved and how they can improve on it. At the other endof the scale is the full 360-degree appraisal. Here, eachdirector is appraised in a systematic manner by a binationof the chairman and fellow directors.In the largest panies there are many methods forassessing the board. A number of such panies have self-assessment schemes. The chairman may meet each board memberindividually to ask how things are going, in a fairlyinformal way. The whole board might also meet to talk aboutits progress in open session. (11).These mightask for peoples opinions on the boards main tasks or onhow well the mittees are working.Research indicates there has been some improvement inthe way the appraisal of board members is conducted.(12) .The chairman will have been involveddirectly or indirectly in the appraisal of all members ofthe board. Whose job is it, then, to appraise the chairman?A It is often the case that the directors of suchpanies are even happy to receive criticism, as this canprevent them from making basic mistakes.B The rest of the workforce sees it as unfair if thedirectors are the only members of the pany to escapeappraisal.C These are encouraging as they put a limit on thepower of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed todirectors, forming the basis for future discussion.E One issue remains, however, when all the others havebeen dealt with.F It is generally agreed that it is the chairmansresponsibility to ensure the regular appraisal of eachmember of the board.G However, one wonders how many panies have in place aformal appraisal process for their board of directors.Evaluating the performance of the board，评估董事局的表现。众所周知一个公司里面是经常对员工的表现进展评估的，那么谁又来评估董事局的表现呢?这篇文章讲了对董事局表现进展评估的重要性和一些方法。第八题，前面说对董事局的表现进展评估是很重要的。空格后面的句子中有 another reason，可见这个第八空应该填入对董事局表现进展评估原因的句子。B 符合这一特点，为什么要进展评估，因为“如果断策层是公司唯一逃避评估的成员的话，其他的员工会视之为不公平。”第九题，前面说小公司会发现这种评估过程更容易操作。空格后面一个 however，说大公司的决策层会认为评估是对他们地位的一种挑战。可见这个空格应该填入表示小公司愿意承受评估的句子。A 符合这一特点：通常这些公司的决策层会很乐意承受批评，因为这可以防止他们犯错误。这里的 such panies 是个暗示，可以和前面的 smaller panies 对应上。第十题，前面问怎样对公司的董事局进展评估。那么很明显，后面跟的句子应该和评估的方式方法有关。符合这一标准的只有F：一般认为确保对董事局里每个成员的定期评估是主席的责任。也就是说是依赖于主席进展评估。responsibility 是个关键词。第十一题。第五段依然是讲评估的方法，详细的过程。空格的前面说主席可以单独会见董事局的每一个成员，或者是集体在一起谈话。空格后面说这些可以询问人们关于董事局主要任务以及委员会的工作进展情况的意见。ask for peoples opinion是个关键点，什么可以询问人们的观点?调查。选 D，questionnaires 是个关键的暗示：或者，也许可以给经理们分发调查问卷，形成未来讨论的根底。第十二题，这一空前面说有调查显示对董事局成员进展评估的方法有所改善。空格后面来了一个疑问，提出没有人评估主席。可见第十二题有转折的意思，选 E，有关键的连词 however,而且 E 的one issue remains，正好对应最后一段最后一句话的一个问题。内容上也吻合。