2022年电子商务题库英文版全.doc

E-commerce 2017: Business, Technology, and Society, 13e (Laudon/Traver)Chapter 1 The Revolution Is Just Beginning1) Why study e-commerce?Answer: E-commerce technology is different and more powerful than any of the other technologies we have seen in the past century. E-commerce technologiesand the digital markets that resulthave brought about fundamental, unprecedented shifts in commerce. While other technologies transformed economic life in the twentieth century, the evolving Internet and other information technologies are shaping the twenty-first century.Diff: ModerateAACSB: Application of knowledge; Written and oral communicationLO: 1.1: Understand why it is important to study e-commerce.2) E-commerce can be defined as:A) the use of the Internet, the Web, and mobile apps to transact business.B) the use of any Internet technologies in a firm's daily activities.C) the digital enablement of transactions and processes within an organization.D) any digitally enabled transactions among individuals and organizations.Answer: ADiff: EasyAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.3) _ is an example of e-business.A) Amazon's inventory control systemB) The A websiteC) An Amazon mobile appD) Amazon's Pinterest pageAnswer: ADiff: ModerateAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.4) Which of the following terms is synonymous with e-commerce?A) e-businessB) digital commerceC) the InternetD) the WebAnswer: BDiff: EasyAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.5) Which of the following is not true about the use of apps?A) The average U.S. consumer spends over three hours a day using apps.B) Users still spend less time using apps than they do using desktops or mobile websites.C) Apps are easier to control and monetize than websites.D) Around 280 million people worldwide launch a smartphone app more than 60 times a day.Answer: BDiff: DifficultAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.6) Which of the following statements about e-commerce in the United States in 2016 is not true?A) Social e-commerce generates more revenue than mobile e-commerce.B) Over 210 million U.S. consumers use mobile apps.C) On-demand service firms are fueling the growth of local e-commerce.D) Growth rates for retail e-commerce are higher in Europe than in the United States.Answer: ADiff: DifficultAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.7) In 2016, almost _ of Americans who access the Internet use a mobile device at least some of the time.A) 63%B) 73%C) 83%D) 93%Answer: DDiff: DifficultAACSB: Information technologyLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.8) Which of the following is not a major business trend in e-commerce in 2016-2017?A) Mobile e-commerce continues to grow.B) Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.C) On-demand service companies garner multi-billion dollar valuations.D) Mobile advertising continues to grow at astronomical rates.Answer: BDiff: DifficultAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.9) Which of the following is not a major technology trend in e-commerce in 2016-2017?A) Mobile messaging services become popular with smartphone users.B) Firms are turning to business analytics to make sense out of big data.C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing.D) Computing and networking component prices increase dramatically.Answer: DDiff: ModerateAACSB: Information technologyLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.10) All of the following are major social trends in e-commerce in 2016-2017 except for:A) concerns about the flood of temporary, low paying jobs without benefits being generated by on-demand service companies.B) the continuing conflict over copyright management and control.C) the refusal of online retailers to accept taxation of Internet sales.D) the growth of government surveillance of Internet communications.Answer: CDiff: DifficultAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.11) Which of the following is not a major business trend in e-commerce in 2016-2017?A) the growth of a mobile app ecosystemB) the weakening revenues of B2B e-commerceC) the emergence of social e-commerceD) the growth of the on-demand service firmsAnswer: BDiff: ModerateAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.12) Which of the following statements about the Web is not true?A) The Web is the technology upon which the Internet is based.B) The Web was the original "killer app."C) The Web provides access to pages written in HyperText Markup Language.D) The Web is both a communications infrastructure and an information storage system.Answer: ADiff: DifficultAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.13) In 2016, there were more than _ Internet hosts.A) 1 millionB) 10 millionC) 100 millionD) 1 billionAnswer: DDiff: ModerateAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.14) Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?A) e-commerceB) The WebC) social networksD) mobile appsAnswer: BDiff: EasyAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.15) The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.Answer: TRUEDiff: ModerateAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.16) E-commerce and e-business systems blur together at the business firm boundary, at the point at which internal business systems link up with suppliers or customers.Answer: TRUEDiff: EasyAACSB: Information technologyLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.17) Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2016-2017.Answer: FALSEDiff: ModerateAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.18) The Internet is a worldwide network of computer networks.Answer: TRUEDiff: ModerateAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.19) The Internet has shown similar growth patterns as other electronic technologies of the past.Answer: FALSEDiff: EasyAACSB: Application of knowledgeLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.20) Explain why a firm's online inventory control system is an example of e-business rather than e-commerce. What is the key factor in determining if a transaction is "commerce"?Answer: E-business refers primarily to digitally enabled transactions within a firm, involving information systems, such as an online inventory control system, under the control of the firm. E-business does not involve commercial transactions in which an exchange of value across organizational boundaries takes place. E-commerce, on the other hand, is a revenue-generating operation. The key factor in determining if a transaction is commerce, therefore, is "exchange of value." In order to be e-commerce, a transaction must include the direct production of revenue.Diff: EasyAACSB: Analytical thinking; Written and oral communicationLO: 1.2: Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.21) Which of the following is not a unique feature of e-commerce technology?A) interactivityB) social technologyC) information asymmetryD) richnessAnswer: CDiff: ModerateAACSB: Information technologyLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.22) Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?A) richnessB) ubiquityC) information densityD) personalizationAnswer: ADiff: ModerateAACSB: Application of knowledgeLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.23) Which of the following features of e-commerce technology allows users to participate in the creation of online content?A) ubiquityB) global reachC) information densityD) social technologyAnswer: DDiff: ModerateAACSB: Analytical thinkingLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.24) Which of the following is the best definition of transaction cost?A) the expense of changing national or regional pricesB) the cost of participating in a marketC) the cost of finding suitable products in the marketD) the cost merchants pay to bring their goods to marketAnswer: BDiff: ModerateAACSB: Application of knowledgeLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.25) In 2016, the world's online population was estimated to be around:A) 330 million.B) 3.3 billion.C) 33 billion.D) 330 billion.Answer: BDiff: ModerateAACSB: Application of knowledgeLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.26) Which of the following features of e-commerce technology is related to the concept of network externalities?A) richnessB) interactivityC) universal standardsD) information densityAnswer: CDiff: DifficultAACSB: Application of knowledgeLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.27) Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?A) Marketing messages had little richness.B) The smaller the audience reached, the less rich the message.C) The larger the audience reached, the less rich the message.D) Richness was unrelated to reach.Answer: CDiff: DifficultAACSB: Information technologyLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.28) Interactivity in the context of e-commerce provides which of the following functionalities?A) the ability to physically touch and manipulate a productB) complexity and content of a messageC) the ability of consumers to create and distribute contentD) the enabling of two-way communication between consumer and merchantAnswer: DDiff: ModerateAACSB: Application of knowledgeLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.29) The costs incurred by merchants changing product prices (such as the costs of reentering prices into computer systems) are referred to as:A) subscription costs.B) fixed costs.C) menu costs.D) variable costs.Answer: CDiff: ModerateAACSB: Application of knowledgeLO: 1.3: Identify and describe the unique feature of e-commerce technology and discuss their business significance.30) Which of the following refers to any disparity in relevant market information among parties in a transaction?A) information asymmetryB) unfair competitive advantageC) imperfect competitionD) dynamic pricingAnswer: ADiff: ModerateAACSB: Applicat