2022年电子商务中 .pdf

【商务英语】电子商务 (中英) 【商务英语】电子商务(中英) 最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！太平洋英语，免费体验全部外教一对一课程：http:/ 1.Electronic Commerce电子商务 :利用计算机技术、网络技术和远程通信技术，实现整个商务买卖过程中的电子化、数字化和网络化。E-Commerce is doing business through electronic media or the practice of buying and selling products and services over the Internet, utilizing technologies such as the Web, Electronic Data Interchange (EDI), Email, electronic fund transfers and smart cards, without face-to-face meeting between two parties of the transactions. In brief, E-Commerce is the online exchange or sale and purchase of goods and services. 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 1 页，共 6 页 - - - - - - - - - 【商务英语】电子商务 (中英) 2.Benefits of E-commerce 电子商务的好处： 为企业带来方便的管理，提高企业及产品的知名度， 挖掘更多潜在客户， 扩大销售，掌握更多商务信息，赚取更多利润。High-speed network makes geographical distance insignificant. 消除远距离带来的不便Business can gather information on products, buyers and competitors through the Internet so as to increase their own competitiveness. 通过网络了解产品信息从而提高其竞争力Business can maintain their competitive advantage by establishing close contact with their customers. 从与他们消费者密切建立联系儿维持他们的竞争优势The Internet provides companies with numerous chances for product promotion. 产品更新换代Corporate image (企业形象 ) , product and service brand names can be established effectively through the Internet.在网上树立产品服务标志。Detailed and accurate sales data can help to reduce stock level. 销售信息更加准确和细节化，便于股价调整Detailed client information can help business to set their marketing 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 2 页，共 6 页 - - - - - - - - - 【商务英语】电子商务 (中英) strategies more effectively.细致的业务信息帮助公司更有效地建立战略性的市场营销方式3.Types of E-commerce 电子商务的类型（ 6 种）1)Intra-organizational E-commerce企业内部间的电子商务Activities can range from selling corporate products to employees online training.2)* Business-to-Business (B2B) E-commerce企业企业间 *B2B EC will enable companies to get the following kinds of information: product, customer, supplier, and inventory, and supply chain alliance, competitor, sales and marketing. 3) Business-to-Consumer (B2C) E-commerce企业消费者间Businesses provide consumers with online shopping through the Internet, allowing consumers to shop and pay their bills online. 4) Consumer-to-Consumer (C2C) E-commerce消费者消费者间Consumers can post their own products online through some agent websites for other consumers to bid（出价、投标） . 5) Government-to-Citizen (G2C) E-commerce 政府与公民间Provide public services electronically, such as payment of government bills, renewal driving and vehicle license, change of personal address, etc.名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 3 页，共 6 页 - - - - - - - - - 【商务英语】电子商务 (中英) 6) Government-to-Business (G2B) E-commerce政府与企业间Government purchases goods and services through electronic media such as the Internet. 4.Electronic Data Interchange (EDI) 电子数据交换EDI is formally described as the interchange of structured data according to agreed message standards between computer systems by electronic means. （“paperless trading”无纸贸易 /电子贸易）Bar-coded data( 条形码 )Retailers computerRetailers EDI translatorEDI network A.B.C5Business-to-Business (B2B) E-commerce企业间的电子商务precautionary inventories (预警库存 ) 6 B2C E-Commerce-Online Shopping企业与消费者间的电子商务-网上购物B2C E-Commerce-Online- Why invest in E-commerce? 1) A great number of users now have access to the Internet.越来越多的人使用互联网2) There are no geographic boundaries. 没有地域限制3) Entry and overhead （日常开支）costs are relatively low.日常开支相对较少4) Speed up payment from customers. 收益较快名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 4 页，共 6 页 - - - - - - - - - 【商务英语】电子商务 (中英) 7. E-Learning 电子学习：通过网络进行学习和培训，这个网络通常是英特网或公司内部网。the training that takes place through a network, usually over the Internet or a company intranet （企业内部网）.1）How does E-learning work ：synchronous(同步的 ) asynchronous(异步的 ) 2）What are the advantages of E-learning? Time: Offers more accessibility to the instructors and more flexibility for students Money: Avoids airfare, hotel bills, phone calls etc. 3）What are the challenges? 1. E-learning tends to isolate students physically, which can have negative effects on team building and sociability.2. Students who get frustrated with the technology may lose faith. E-learning can add to the workload of an already overstressed population. 3. The time and money you save with travel expenses may be spent just on getting the companys E-learning program up 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 5 页，共 6 页 - - - - - - - - - 【商务英语】电子商务 (中英) and running it. 4）2types：1. Companies can train employees, even if offices are in scattered locations. （公司员工）2. E-learning allows people to take online classes offered by universities in a variety of subjects. （在线提供大学学习课程）名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 6 页，共 6 页 - - - - - - - - -