国开(中央电大)专科《商务英语2》形考任务(单元自测1至8)试题及答案商务英语2形考.doc

国开(中央电大)专科商务英语2形考任务(单元自测1至8)试题及答案商务英语2形考国开(中央电大)专科商务英语2形考任务(单元自测1至8)试题及答案 (电大网上形考必备资料) 说明：课程代码：04010。 适用专业及层次：电子商务、物流管理专科。 平台考试网址：/.ouchn。 单元自测1 试题及答案 题目顺序是随机的，使用查找功能（CtrlF）进行搜索 题目As you know, Im not quite familiar with how to shop online.Its a piece of cake! Ill show you how to do it.答案First of all, you should find a good e-merce site.题目Consumers cant digest too much information on a web page, resulting _low rates of return.答案 in 题目Great! Maybe from now on, I should try to buy goods online._.答案 Why not？ Go ahead.Just give it a try.  题目I know personal selling is also a very effective tool for building _buyers confidence.答案 up 题目I think we can use two or more kinds of media together in an advertising caign._.答案Thats quite right.We can attract more people.题目In China, Taobao is one of _e-merce sites.答案 the most popular 题目In my opinion, the first thing _is what tools we should use.(考点：不定式结构的用法) 答案 to be discussed 题目It can be aimed _individuals with select surfing behavior.答案 at 题目Morning, Daniel.Today Id like to discuss the promotional events of our products with you._.答案 Ok.I think we should draw up a thorough plan, first.题目Uh, I think online shopping is very time-consuming._.答案I somewhat agree with you, but not pletely.二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 1.Actually, I have been thinking about online shopping for a long time.A；B；C 答案B.事实上，我一直考虑网上购物已有很长时间了。 2.Increasingly, online marketing is no longer just an option.It is a necessity.A；B；C 答案A.网络营销愈来愈不再只是一个选择。它是一种必然。 3.Online shops give us the opportunity to shop 24/7.A；B；C 答案C.网上商店为我们提供了一周7天、一天24小时地全天候购物机会。 4.The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing.A；B；C 答案B.消费者的网购热潮说明越来越多的消费者接受网络营销。 5.Online marketing saves time and can be delivered anytime, anywhere.A；B；C 答案C.在线营销节约时间，可以随时随地传输信息。 二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。 DEVELOPMENT OF ONLINE MARKETING With the introduction of the Inter, there came many changes to the way a pany might carry out a marketing strategy.About ten years ago, we shopped only at local stores in the market place using cash.Now a new world has been opened up to people around the globe through the World Wide Web.We are able to browse the fanciest shops in the world from home, virtually that is.The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing.Increasingly, online marketing is no longer just an option.It is a necessity.Online marketing is an electronically-based industry.In short, it refers to the conducting of business through the Inter.It is a way of buying and selling goods and services, and negotiating trade through digital munications.Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork.Most online retailers ask the customers to pay with a credit card.Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Inter.Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Inter still have to be dealt with.But its future looks rosy.With the development of puter technology, e-merce will inevitably bee a must in our everyday lives.There is no doubt e-merce has e of age.1._changed the way a pany might carry out a marketing strategy over the past 10 years.A；B；C 答案A.The Inter 2.What does virtually mean in Paragraph One？A；B；C 答案B.By means of a puter.3.Which of the following advantages of online marketing is not mentioned？A；B；C 答案C.Increasing trust between traders and buyers.4.What problems are still outstanding in online shopping？A；B；C 答案B.Credit card fraud on the Inter.5.Which is the authors attitude towards online shopping？A；B；C 答案C.Undoubtedly the era of e-merce has arrived.单元自测2 试题及答案 题目顺序是随机的，使用查找功能（CtrlF）进行搜索 题目As it is known that the aim of every business is to make_ profit as possible.答案 as much 题目But why is it so much higher in this market？ _.答案 There are many rich people in this area.题目I wonder if you are able to offer market e_clusivity for all of China？ _.答案 Thank you for your interest in representing our product.  题目It seems that the sales volume has not reached our objective._.答案 Its true.Im sorry about that.题目Ok, what are your initial thoughts on our puters in China？ Is there a market？ _.答案 I am very optimistic about the market opportunities in China.题目Sometimes it _over half the total time spent on a research problem.答案 takes up 题目This is one of the main ways _a business learns what customers want.答案 that 题目We are full of confidence _the Chinese market.答案 in 题目We are now looking for agents to cover southern China.E_cellent._.答案 Im very familiar with the market there.题目When data _ , it has to be analyzed to decide what it all means.答案 has been collected 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 1.Having been a player in the puter industry in China for the last decade, our pany has witnessed firsthand the industrys phenomenal growth.A；B；C 答案B.在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人瞩目的发展。 2.But pricing is based on the needs of target customers and it differs from place to place and over time.A；B；C 答案C.但定价是基于目标客户需求的，并且价格也因地域和时间而有所不同。 3.In order to succeed in business, the following two principles of marketing should be kept in mind.A；B；C 答案B.企业若想取得成功，必须牢记以下原则。 4.Attracting customers to a business makes the difference between succeeding and failing.A；B；C 答案A.能否吸引顾客，是成功还是失败的区别。 5.If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.A；B；C 答案C.如果满足了客户，就有机会长期保留他们，成为永久客户。 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选T错误选F。 PRINCIPLES OF MARKETING Marketing is the part of your business where money is made.In order to succeed in business, the following two principles of marketing should be kept in mind.First, customers are the mainstay of any business.Attracting customers to a business makes the difference between succeeding and failing.Therefore, the business needs to direct all activities towards satisfying the customers needs.If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.Undoubtedly they are likely to talk to other potential customers.Another principle for a business is that profitable sales volume is more important than ma_imum sales volume.The profitable sales volume is the volume of sales that actually will earn a business the most profit.And the ma_imum sales volume simply refers to the biggest sum of retail sales.Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales.A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1.In order to succeed in business, three principles of marketing should be kept in mind. 答案F 2.If customers are satisfied, they will be likely to encourage more people to buy the products or services. 答案T 3.The profitable sales volume is the volume of sales that will bring a business profit. 答案T 4.The ma_imum sales volume refers to the biggest sum of retail sales. 答案T 5.Profitable sales volume is as important as the ma_imum sales volume. 答案F 单元自测3 试题及答案 题目顺序是随机的，使用查找功能（CtrlF）进行搜索 题目_. It will take at least three weeks.答案 How soon will you finish our TV mercial？ 题目_. Im planning to go to Canada for further study.答案 What is your intention after resigning your current job？ 题目_. Once a week.答案 How often does your department hold a meeting？ 题目_. We would like to get in with the fall publication, if possible.答案 Which edition would you like your advertisement to appear in？ 题目It will take at least two weeks just to get the storyboard _.答案 written up 题目Our advertising rates are _size and location.答案 based on 题目Remember we want to create a forward-looking image _increase the awareness of our brand.答案 as well as 题目The Digital Image Processing of this copier is a prime reason you can _on it.答案 count 题目The Smart Color Laser Copier is parable _professional editing.答案 to 题目This is _Focus Advertising Agency.How may I help you？ _.答案 I need some information on the advertising rates of your magazines.二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 1.Our advertising agency will just have to e up with a theme for the advertisement by tomorrow.A；B；C 答案C.明天之前我们广告公司将会拿出广告的主题。 2.Product advertising aims at increasing sales by making a product known to a wider audience.A；B；C 答案A.产品广告旨在通过广泛宣传其产品来提高销售。 3.A good advertising program tells potential customers the benefits derived from the use of products.A；B；C 答案A.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。 4.You can use either your own designers or a team of designers in our agency.A；B；C 答案B.您可以采用您自己的设计师，或者采用我们公司的设计团队。 5.Opinion advertising presents the impression of doing a public service by addressing the importance of a pany.A；B；C 答案C.舆论广告通过强调公司在公共服务中的重要性来展示公司形象。 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写T错误写F。 Product advertising is an important part of marketing.It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities.A pany can advertise in various ways, depending on how much it wishes to spend.There are different media for advertising including television, radio, newspapers, magazines, the Inter and direct mail.The design and organization of advertising caigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by petitors.Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a pany wants to present to the general public or within an industry.Corporate advertising es in three different types: image advertising, opinion advertising and investment advertising.Image advertising attempts to promote the importance of a pany.Opinion advertising presents the impression of doing a public service by addressing the importance of a pany.Investment advertising is designed to attract potential investors.DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F).1.Generally, an advertising agency is responsible for designing and organizing a products advertisement. 答案T 2.It is not necessary to consider the budget of an advertisement in choosing a media for advertising. 答案F 3.According to the te_t, there are three types of media used in advertising. 答案F 4.Product advertising is different from corporate advertising. 答案T 5.This passage is mainly about the history of advertising.答案F 单元自测4 试题及答案 题目顺序是随机的，使用查找功能（CtrlF）进行搜索 题目_. In most cases, it is the total ine received.答案 What does ta_able ine refer to？ 题目 Generally speaking, value added ta_ is mainly charged on the ta_able services. Well, _.答案 what do you mean by that？ 题目_our ine is, _ta_ we should pay.答案 The higher, the more 题目Denial, do you know how to register _the ta_ation bureau now？ 答案 with 题目Is there any time requirement for registration？  _, within 30 days after we receive our business license.答案 Certainly.We should register 题目Mobile banking functions nearly _telephone banking.答案 the same as 题目Need we fill in the application form？ _.答案 Yes, you must.题目Ta_, _can be used in public services, is very important to our country.答案 which 题目You should make sure that your password is long enough to prevent it _being easily hacked.答案 from 题目You want to know about the value added ta_, dont you？ _.答案 Yes, could you give me a brief overview of it？ 二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 1.The ta_ rates are divided into 7 brackets.A；B；C 答案B.税率可以分为7个等级。 2.As we all know, ta_ makes up a great part of our countrys revenue.A；B；C 答案C.众所周知，我们国家的财政收入很大一部分来自税收。 3.It is important to protect your personal information when banking online.A；B；C 答案B.进行网上银行操作时，保护好你个人信息非常重要。 4.In short, paying ta_ is our responsibility to the society.A；B；C 答案A.总之，纳税是我们的对社会的责任。 5.If you prefer, however, you can still file your ta_es the old-fashioned way without spending a dime.A；B；C 答案C.然而，如果你愿意，你仍然可以用老旧方式来报税，而且也不用花一分钱。 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选T错误选F。 PERSONAL INE TA_ RATE (MONTHLY) Note： Ta_=(ine -3500)_TR-SC   The above chart shows individual ine ta_ in China.The ta_ free threshold is 3,500 RMB per month.The ta_ rates are divided into 7 brackets.The lowest rate is 3% for ine between 3,501 and 5,000, while the highest rate is 45% for ine over 80,000.Therefore, the higher our ine is, the more ta_ we should pay.Ta_, which can be used in public services such as education, road construction, public health and so on, is very important to our country.As we all know, ta_ makes up a great part of our countrys revenue, and the development of our country depends on it.From what has been discussed above, we can see that it is everyones legal duty to pay ta_ because ta_es contribute to the country and create benefits for everyone.Those who try to evade ta_ation are sure to be punished.In short, paying ta_ is our responsibility to society.DECIDE IF EACH OF THE FOLLOWING STATEMENTS IS TRUE (T) OR FALSE (F).1.The purpose of the passage is to help people know the tips how to pay less ta_. 答案F 2.According to the chart, if a persons monthly is 3600 yuan, he/she