M4U1-reading-公开课Advertising.ppt

Lead-invHave you seen the ads before?vDo you know what the ads are advertising?Brainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesTVRadioWebsitesNewspapersWhere can we find ads in our lives?Means of transportationOn billboardsOn bannersOn productsSkimming1.What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.2.What are the two main types of ads?Commercial advertisements & PSAmercialsAdvertisementsPSAspromotechargedtricksexampleseducatefree of chargebelievableradio, TV, images, languageCommercial adsCommercial adsPSAs1.The taste is great. 2. Start ahead. 3.Knowledge changes life.4.the choice of a new generation. 5.Yes to life, no to drugs.6.good to the last drop. 7.Connecting people. Which do they belong to, CAs or PSAs?CAsPSAsCAsCAsCAsCAsPSAs雀巢咖啡雀巢咖啡飘柔洗发水飘柔洗发水百事可乐百事可乐麦斯威尔咖啡麦斯威尔咖啡诺基亚手机诺基亚手机Reading strategy：authors opinions/suggestionsintroduction of advertisementsThis textPara.1Para.(2-4)Para. 5Supporting detailsPara2. What an advertisement is.Para3. Not all the advertisements tell us the complete truth.Para4. PSAS aim to teach us and help uslead better lives.Careful readingAds are an 2._ part of our lives.What is an ad?Include 3._ads and PSAs.Use words and pictures to 4.persuade people to buy a 5.product or 6.service or to 7.believe in an idea.7._? May not tell you the complete truth.Try not to 8._ for the trick.What is a PSA?Mean to teach us.Help us 9._better lives.We must be 10._ and not be a slave to ads. Title 1._ AdvertisementsIntroduction of the subject (para1)importantSupporting details (para2-4)commercialservicefall Does an ad tell the complete truthleadConclusion (para5)intelligentTypesSimilaritiesDifferencesExamplesPlaces foundMethods usedPurpose Believableor notCostCAsPSAsTask-based reading newspapers magazines the internet radio televisionAttractive pictures & clever languageTo promote a product or serviceTo serve the publicBeing paid for For free“BrightTeeth fights bad breath!”“Yes to life, no to drugs.”Do not tell people the complete truth.We can learn a lot by following the advice they give.1. Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newspapers and on TV.4. PSAs and commercial ads use some of the same methods.5. Commercial ads can give us valuable information about how to live our lives.6. An ad warning people against smoking is an example of a PSA. Further Readingnot always not only PSAsAdvantagesDisadvantages Provide information about latest products. Increase sales by repeated advertising. Make the public aware of social problems. Mislead customers or cheat them of money. Give false or incorrect information. Take too much time or space on TV or newspapers. A: 警惕高空坠物警惕高空坠物B: 小心地雷小心地雷C: 高处危险高处危险D: 战争空投，反战宣传战争空投，反战宣传A:prenatal and postnatal care优生优育优生优育B:the great power of union团结力量大团结力量大C: Laid-off下岗再就业下岗再就业D: universalization of compulsory education普及义务教育普及义务教育CompetitionA: Laid-off下岗再就业下岗再就业B: 少说多做少说多做C: 团结协作团结协作D: 反对腐败反对腐败A: 诚信重要诚信重要B: 偷一罚十偷一罚十C: 贪污可耻贪污可耻D: 禁止帖小广告禁止帖小广告v Writingv 要点：要点：1.广告在我们生活中起着重要作用。它用吸引人的广告在我们生活中起着重要作用。它用吸引人的图片和聪明的语言去劝诱人们去购买一样产品，一项服务图片和聪明的语言去劝诱人们去购买一样产品，一项服务或去相信一个理念。或去相信一个理念。v 2.广告的形式主要有两种：商业广告和公益广告。商业广广告的形式主要有两种：商业广告和公益广告。商业广告是指为了推销一项产品或服务而花钱做的广告。而公益告是指为了推销一项产品或服务而花钱做的广告。而公益广告则旨在给人们提供关于健康，安全或其它任何关乎社广告则旨在给人们提供关于健康，安全或其它任何关乎社会福利问题的知识，其目的是要教育并帮助我们生活得更会福利问题的知识，其目的是要教育并帮助我们生活得更好。好。v 3.当涉及到广告时，我们应该保持理性，让广告为你服务当涉及到广告时，我们应该保持理性，让广告为你服务：想一下你为什么应该做广告上建议的事，购买广告上所：想一下你为什么应该做广告上建议的事，购买广告上所推销的产品或服务推销的产品或服务。Advertisements play an important part in our lives. They usually use attractive pictures and clever languages to persuade people to buy a product or service or believe in an idea. There are two main types of advertisement commercial advertisements and public service advertisements. A commercial advertisement is one that someone has paid for to promote a product or service. Public service advertisements are intended to educate people about health, safety and any other issue which affects social welfare.They aim to teach us and help us lead better lives. v.when it comes to advertisements, be smart about advertisements and let advertisements be at your service:think about why you should do the things the advertisenents suggest,or buy the product or service the advertisenents promoteHomeworkvRewrite your composition about advertisements.vPreview for next class.