天猫年度各类目年费软件服务费一览表.docx
精品文档，仅供学习与交流，如有侵权请联系网站删除天猫201年度各类目年费软件服务费一览表2018年8月16日修订天猫2018年度各类目年费软件服务费一览表备注：1、涉及跨类目经营的费用缴纳及折扣，全部参照相对高的类目的标准，即入驻时缴纳年费的金额参照商户选择经营的类目中对应年费金额的最高档；结算时参照有效月份内销售额占比最大类目对应的折扣标准；除表格中规定的销售额条件外，商户店铺在协议期间（包括期间内到期终止和未到期终止，实际经营期间未满一年的，以实际经营期间为准）内出现以下任一情形不予年费折扣优惠：1）各项DSR平均低于4.6分；2）因违规行为/资质造假被清退的；3）因虚假交易和/或不当使用他人权利的一般违规行为，单次扣分大于等于12分累计达2次及以上的。2、由于类目划分较细，二级类目、三级类目仅列出与一级类目扣点或固定年费不同的类目，各一级类目下完整的二级类目、三级类目列表以商品展示页面为准。3、该标准在法律允许范围内如需调整，天猫将依法提前公示并通知商家。天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他服饰服饰配件/皮带/帽子/围巾5%30,000180,000600,000 女装/女士精品5%60,000360,0001,200,000 男装5%60,000360,0001,200,000 女士内衣/男士内衣/家居服5%60,000180,000600,000 鞋类箱包箱包皮具/热销女包/男包5%60,000180,000600,000 女鞋5%60,000180,000600,000 流行男鞋5%60,000180,000600,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他运动户外运动鞋new5%60,000360,0001,200,000 运动服/休闲服装5%60,000360,0001,200,000 运动/瑜伽/健身/球迷用品5% 60,000180,000600,000 电动车/配件/交通工具2%60,000180,000600,000 自行车/骑行装备/零配件2%60,000180,000600,000 户外/登山/野营/旅行用品5%60,000180,000600,000 运动包/户外包/配件5%60,000180,000600,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他珠宝配饰ZIPPO/瑞士军刀/眼镜5%60,000180,000600,000 手表5%瑞士腕表2%60,000180,000600,000 智能腕表2%60,000180,000600,000 其他二级类目5%60,000180,000600,000 饰品/流行首饰/时尚饰品新5%60,000180,000600,000 珠宝/钻石/翡翠/黄金5%黄金首饰（新）0.50%60,000180,000600,000 K金首饰2%60,000180,000600,000 铂金/PT（新）2%60,000180,000600,000 其他二级类目5%60,000180,000600,000 化妆品(含美容工具)彩妆/香水/美妆工具4%30,000360,0001,200,000 美发护发/假发4%30,000360,0001,200,000 美容护肤/美体/精油4%30,000360,0001,200,000 美容美体仪器5%口腔护理仪器5%电动牙刷2.5%30,000360,0001,200,000 其他三级类目5% 30,000360,0001,200,000 其他二级类目5% 30,000360,0001,200,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他家装家具家纺基础建材2%家用五金5%30,000180,000360,000 其他二级类目2%30,000180,000360,000 家居饰品5%60,000180,000600,000 五金/工具5%施工保护2%30,000180,000360,000 钢材2%30,000180,000360,000 铝型材2%30,000180,000360,000 其他二级类目5%30,000180,000360,000 电子/电工5%电线2%30,000180,000600,000 监控器材及系统2% 30,000180,000600,000 防盗报警器材及系统2% 30,000180,000600,000 消防报警设备2% 30,000180,000600,000 智能家居系统2% 30,000180,000600,000 其他二级类目5%30,000180,000600,000 特色手工艺5%60,000180,000600,000 家装主材5%浴霸2%30,000180,000600,000 其他二级类目5%30,000180,000600,000 家装灯饰光源5%30,000180,000600,000 商业/办公家具5%60,000180,000600,000 住宅家具5%60,000180,000600,000 床上用品5%60,000180,000600,000 居家布艺5%60,000180,000600,000 鲜花速递/花卉仿真/绿植园艺5%60,000180,000600,000 全屋定制2%集成吊顶5%30,000180,000600,000 地板5% 30,000180,000600,000 其他二级类目2% 30,000180,000600,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他图书音像书籍/杂志/报纸2%知识服务0.5% 30,000180,000600,000 其他二级类目2%30,000180,000600,000 音乐/影视/明星/音像2%30,000180,000600,000 数字阅读10% 30,000180,000600,000 乐器乐器/吉他/钢琴/配件2%乐器服务0.5%30,000180,000600,000 其他二级类目2% 30,000180,000600,000 服务大类餐饮美食卡券0.50%30,000180,000600,000 休闲娱乐0.50%30,000180,000600,000 电影/演出/体育赛事0.50%30,000180,000600,000 本地化生活服务0.50%30,000180,000600,000 医疗及健康服务3%30,000180,000600,000 教育培训0.50%30,000180,000600,000 购物提货券0.50%30,000180,000600,000 消费卡0.50%30,000180,000600,000 生活娱乐充值0.50%游戏账号1.75% 30,000180,000600,000 App Store充值卡1% 30,000180,000600,000 App Store直充1% 30,000180,000600,000 其他二级类目0.50% 30,000180,000600,000 个性定制/设计服务/DIY2%30,000180,000600,000 网店/网络服务/软件2%30,000180,000600,000 装修设计/施工/监理2%30,000180,000360,000 室内设计师2%30,000180,000360,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他汽车及配件汽车/用品/配件/改装3%汽车美容/保养/维修2%汽车养护品2%底盘装甲3%30,000180,000600,000 其它四级类目2%30,000180,000600,000 其他三级类目30,000180,000600,000 汽车零配件2%其他三级类目2%30,000180,000600,000 油品汽车发动机机油1%30,000180,000600,000 其它四级类目2%30,000180,000600,000 汽车影音/车用电子/电器2%30,000180,000600,000 汽车GPS导航仪及配件2%30,000180,000600,000 实体服务2%汽车保养服务套餐2%4S服务预约1%30,000180,000600,000 4S服务套餐/定金/团购1% 其它四级类目2% 其它三级类目 汽车改装2%30,000180,000600,000 阿里车码头汽车服务2%30,000180,000600,000 其他二级类目3%30,000180,000600,000 摩托车/装备/配件2%30,000180,000600,000 整车（经销商）500,00050,000,000不返还 新车/二手车1,200,000不返还不返还1、若年销售额250,000,000或店铺整车直租2500台，享受20%年费折扣优惠；2、若年销售额250,000,000且店铺整车直租2500台，享受40%年费折扣优惠；3、若年销售额500,000,000或店铺整车直租5000台，享受40%年费折扣优惠；4、若年销售额500,000,000且店铺整车直租5000台，享受60%年费折扣优惠。天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他电子票务凭证电子凭证0.50%30,000180,000600,000 居家日用居家日用5%60,000180,000360,000 节庆用品/礼品5%60,000180,000360,000 收纳整理5%60,000180,000360,000 家庭/个人清洁工具5%60,000180,000360,000 洗护清洁剂/卫生巾/纸/香薰2.50%60,000180,000360,000 厨房/烹饪用具5%60,000180,000360,000 餐饮具5%60,000180,000360,000 宠物/宠物食品及用品5%犬主粮2.50%30,000180,000360,000 狗零食2.50%30,000180,000360,000 猫主粮2.50%30,000180,000360,000 猫零食2.50%30,000180,000360,000 其他二级类目5%30,000180,000360,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他母婴奶粉/辅食/营养品/零食2%30,000180,000600,000 童装/婴儿装/亲子装5%60,000180,000600,000 童鞋/婴儿鞋/亲子鞋5%60,000180,000600,000 孕妇装/孕产妇用品/营养5%孕产妇营养品2%60,000180,000600,000 孕产妇护肤/洗护/祛纹2%60,000180,000600,000 妈妈产前产后用品2%60,000180,000600,000 孕产妇奶粉2%60,000180,000600,000 哺乳用品2%60,000180,000600,000 吸奶器2%60,000180,000600,000 其他二级类目5%60,000180,000600,000 玩具/童车/益智/积木/模型5%早教/智能玩具5%早教机/点读学习2%60,000180,000600,000 其他三级类目5%60,000180,000600,000 学习/实验/绘画文具2%60,000180,000600,000 儿童包/背包/箱包5%60,000180,000600,000 尿片/洗护/喂哺/推车床2%背带/学步带/出行用品5%汽车安全座椅/安全背带3%30,000180,000600,000 其他三级类目5%30,000180,000600,000 童床/婴儿床/摇篮/餐椅5%30,000180,000600,000 婴儿手推车/学步车5%30,000180,000600,000 其他二级类目2%30,000180,000600,000 模玩/动漫/周边/cos/桌游5%60,000180,000600,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他食品零食/坚果/特产2%30,000180,000600,000 酒类2%30,000180,000600,000 咖啡/麦片/冲饮2%30,000180,000600,000 茶2%30,000180,000600,000 粮油米面/南北干货/调味品2%米/面粉/杂粮1%30,000180,000600,000 食用油/调味油1%蚝油2%30,000180,000600,000 鱼露2%30,000180,000600,000 花椒油2%30,000180,000600,000 麻油2%30,000180,000600,000 香油2%30,000180,000600,000 其他三级类目1%30,000180,000600,000 其他二级类目2%30,000180,000600,000 水产肉类/新鲜蔬果/熟食2%30,000180,000600,000 保健品及医药传统滋补营养品3%30,000180,000600,000 成人用品/情趣用品3%30,000180,000600,000 保健食品/膳食营养补充食品3%30,000180,000600,000 OTC药品/医疗器械/计生用品3%30,000180,000600,000 精制中药材3%30,000180,000600,000 隐形眼镜/护理液3%30,000180,000600,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他3C数码网络设备/网络相关2%30,000360,0001,200,000 DIY电脑2%30,000360,0001,200,000 品牌台机/品牌一体机/服务器2%30,000360,0001,200,000 数码相机/单反相机/摄像机2%30,000360,0001,200,000 MP3/MP4/iPod/录音笔2%30,000360,0001,200,000 手机2%30,000360,0001,200,000 电脑硬件/显示器/电脑周边2%30,000360,0001,200,000 笔记本电脑2%30,000360,0001,200,000 3C数码配件2%30,000360,0001,200,000 电子元器件市场2%30,000360,0001,200,000 闪存卡/U盘/存储/移动硬盘2%30,000360,0001,200,000 电玩/配件/游戏/攻略2%30,000360,0001,200,000 平板电脑/MID2%30,000360,0001,200,000 智能设备2%30,000360,0001,200,000 办公设备/耗材/相关服务2%30,000360,0001,200,000 电子词典/电纸书/文化用品2%30,000360,0001,200,000 包装2%30,000180,000600,000 天猫经营大类一级类目软件服务费费率二级类目软件服务费费率三级类目软件服务费费率四级类目软件服务费费率软件服务年费（元）享受50%年费折扣优惠对应年销售额（元）享受100%年费折扣优惠对应年销售额（元）其他家用电器清洗/食品/商业设备2% 30,000360,0001,200,000 影音电器2%30,000360,0001,200,000 厨房电器2%30,000360,0001,200,000 生活电器2%30,000360,0001,200,000 大家电2%30,000360,0001,200,000 个人护理/保健/按摩器材5%卷/直发器5% 30,000360,0001,200,000 电吹风3% 30,000360,0001,200,000 美发工具5% 30,000360,0001,200,000 体重秤/健康秤3% 30,000360,0001,200,000 美容/美体辅助工具5%电子计步器3%30,000360,0001,200,000 体脂秤3%30,000360,0001,200,000 其他三级类目5%30,000360,0001,200,000 按摩器材3%30,000360,0001,200,000 按摩椅/沙发3%30,000360,0001,200,000 家用保健器材3%30,000360,0001,200,000 保健护具(护腰/膝/腿)3%30,000360,0001,200,000 家用护理辅助器材5% 30,000360,0001,200,000 清洁美容工具5% 30,000360,0001,200,000 剃须刀2% 30,000360,0001,200,000 各类配件5%清洁美容工具配件5%剃须刀配件2%30,000360,0001,200,000 其他四级类目5%30,000360,0001,200,000 其他三级类目5%30,000360,0001,200,000 其他二级类目5%30,000360,0001,200,000 网游及QQ网络游戏点卡0.50%w-网页游戏30%10,000360,0001,200,000 其他二级类目0.50%10,000360,0001,200,000 腾讯QQ专区0.50%10,000360,0001,200,000 网游装备/游戏币/帐号/代练3%50,0001,000,0002,000,000 话费通信移动/联通/电信充值中心0.40%10,000360,0001,200,000 合约机0.50%10,000180,000600,000 手机号码/套餐/增值业务0.50%3G无线上网资费卡1%10,000180,000600,000 新入网手机号套餐3%10,000180,000600,000 固定电话充值0.30% 10,000180,000600,000 有线宽带充值0.30% 10,000180,000600,000 其他二级类目0.50%10,000180,000600,000 【精品文档】第 27 页
