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三大因素支持中间结论三大因素支持中间结论四大因素支持中间结论四大因素支持中间结论 力量模型力量模型New entrantSuppliersIndustrycompetitorsBuyersSubstitutes力量模型力量模型New entrantSuppliersIndustry competitorsBuyersSubstitutes力量模型力量模型TextTextTextTextText三大因素共同作用三大因素共同作用 / 构成稳定关系构成稳定关系五大因素五大因素 支持中间结论支持中间结论 或或 分析中间现象分析中间现象Success factors四大因素四大因素 实现愿景实现愿景 / / 成功成功AB CA A 传递到传递到 B B ，B B 通过通过 C C 反馈给反馈给 A A ABA A部分部分 经过经过 过滤过滤 / / 筛选筛选 达成达成B B部分部分A BA A、B B 两个因素影响了两个因素影响了 C CC六大因素影响六大因素影响 / / 达成达成 / / 证明证明 中间观点中间观点 . .正、负面分析、比较（正、负面分析、比较（1） 正、负面分析、比较（正、负面分析、比较（2）A A、B B两方面压力共同作用于两方面压力共同作用于C CABC若干因素循环作用若干因素循环作用 weeks weeksPhase IPhase II 4312 项目计划图项目计划图 未完成未完成 / 未确定未确定 / 待补充待补充三大要素支撑一个体系三大要素支撑一个体系 / 构造一个系统构造一个系统 多方作用多方作用 弹性适应弹性适应分程序分程序 / 分步骤分步骤 / 分阶段分阶段 / 分项目分项目 xxxxxxxxx逻辑推演逻辑推演17 point slide titletexttext TitleTitleTitle四大方面四大方面xxxxxxxxxxxx xxx xxx xxx xxxxxx五大方面五大方面xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx六大方面六大方面xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx五大方面共同作用五大方面共同作用 / 支持支持 中间现象中间现象 / 观点观点testtesttesttesttest五大方面得出最终结论五大方面得出最终结论5success factors整体和部分整体和部分 （4大因素）大因素）1234Factor 1Factor 2Factor 3Factor 4Factor 3交叉交叉 / 重叠部分重叠部分 （3大方面）大方面）xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx冲突冲突 / 拉紧拉紧xxxxxxxxxxxx xxx xxx跨越障碍跨越障碍 / 超越超越作用力作用力 / 反作用力反作用力xxxxxxxxxxxxxxxxxxxxx急转方向急转方向 / 曲线前行曲线前行特殊矩阵特殊矩阵 平衡平衡17 point slide title 路径选择路径选择17 point slide title?TitleTitleTitle筛选筛选 & 发散发散 / 推演推演筛选筛选拼图（可作目录页拼图（可作目录页 or 表述若干元素构成某物）表述若干元素构成某物）2X2的立方的立方TextTextTextTextTextTextTextTextTextText2X2的塔的塔5Ps营销营销PlacePriceProductPackagePositioning promotionProduct offering7SStrategySkillsSystemsStaffShared valuesStructureStyle三维箭头三维箭头CUBES2三维三维CUBES3三维三维CUTOUT三维三维TextTextTextText联合联合TextTextTextTextTextTextTextTextTextText4级分离式级分离式TextTextTextText线性线性1TextTextText线性线性2TextTextText线性线性3TextTextText线性线性4TextTextTextText线性线性5TextTextText线性线性6TextTextText线性线性7TextTextTextText线性线性8TextText线性线性9TextTextTextText线性线性10TextTextTextTextTextText线性线性11TextTextTextText线性线性12TextTextText线性线性13TextText线性三维线性三维1TextTextText线性三维线性三维2TextTextText线性三维线性三维3TextTextText线性三维线性三维4TextTextText线性三维线性三维5TextTextTextText线性三维线性三维6TextTextText螺旋桨三维螺旋桨三维TextTextText三维环三维环天平天平TextText天平天平TextText包含包含TextTextTextTextTextText楼梯楼梯TextTextTextTextTextText过滤过滤TextTextTextTextTextTextText二级目录二级目录TextText三级目录三级目录TextTextText四级目录四级目录TextTextTextText两步流程图两步流程图TextHeaderHeaderText六级流程图六级流程图TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText风扇风扇TextTextTextTextBOXTextTextTextTextBOXTextTextTextText单循环单循环TextTextText双循环双循环TextText三循环三循环TextTextText四循环四循环TextTextTextText进入进入TextTextTextTextTextText循环带循环带TextTextTextTextText循环带循环带TextTextTextTextText上下循环上下循环连续、延伸连续、延伸TextTextTextTextTextTextTextText切断功能切断功能TextTextTextText螺旋桨螺旋桨TextTextText五部流程五部流程TextTextTextTextText二合一二合一TextTextTextText相反、矛盾相反、矛盾TextTextTextTextTextText水平耦合水平耦合TextText垂直耦合垂直耦合TextText聚焦聚焦TextTextTextText平行平行TextTextText分裂分裂TextTextTextText环绕环绕Text扭曲扭曲TextText上升上升&分离分离TextText上升上升&下降下降TextText3Cs三角三角CustomerClientsDistributorsCompetitorsSuppliers3S-4SSkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people布斯组合布斯组合Competitive positionLowMediumHighProduct/market attractivenessLowMediumHigh变动变动Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesVision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadership策略策略Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesign五角模型五角模型Restructuring framework 1 5 4 3 2 价格效益价格效益Benefit Price Competitivedisadvantage Competitiveadvantage 微笑曲线图微笑曲线图Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 启动策略启动策略3.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete 启动后台管理启动后台管理Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the future企业树企业树Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costs价值结构价值结构MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproach甘特图甘特图10HeaderText甘特图甘特图15HeaderText#从左到右从左到右TextTextTextText从上到下从上到下TextTextTextTextTextTextText2X2矩阵矩阵TextTextTextTextTextTextTextTextTextText2X2立方矩阵立方矩阵TextTextTextTextTextTextTextTextTextText2X2拓展矩阵拓展矩阵TextTextTextTextTextTextTextTextTextTextTextText3X3矩阵矩阵TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText衍射、反射衍射、反射TextText穿越穿越TextText面积图面积图Label 1Label 2Label 3柱状图柱状图Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5柱状图柱状图X2Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measure柱状图柱状图X2Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5柱状图柱状图Label 1Label 2Label 3Label 4Label 5柱状图柱状图Label 1Label 2Label 3Label 4Label 5柱状折叠图柱状折叠图Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesSeries柱状折叠图柱状折叠图Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries000000000000000100%柱状折叠图柱状折叠图Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesSeries100%柱状折叠图柱状折叠图Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000气泡图气泡图141TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6康宝柱状百分比图康宝柱状百分比图TitleUnit of measureLabel 1Label 2Label 3Label 4Label 5TitleUnit of measure100% =000SeriesSeriesSeriesSeriesLabel 1世界地图世界地图