最新商业建议ppt课件.ppt

2uExecutive summary：建议提纲：建议提纲 A concise description of the purpose of the proposal, the top-line financial benefits, and the objectives that will be achieved, and attempts to make a compelling case for the proposal to be approved.9uAssumptions Example: This retail outlet proposal assumes that the cost of real-estate will not exceed $3000 a square foot.uMethodology Example: A drill-down methodology will be used for this project.Usage (3/4)10uGrowth impact Example: Expected penetration increase of 10%.uFinancial impact Example: The RIO for this project is 60%. The payback period is 31/2 years.Usage (4/4)11SummaryuA business proposal is the key yardstick by which ideas and concepts are communicated for review and approval. It must be clear, free of fluff, and to the point. A solid business proposal gives management all the summarized information they need to make a decision on executing a new project.12u商业建议是对各种想法和概念的阐述，是项目审批的关键因素。它必须概念清晰，毫无水分，一语中的。一个可靠的建议可以给管理人员在决定是否实施新项目时提供所有必需的总结性的信息。