关于电子商务网站的方案策划书.doc
关于电子商务网站的方案策划书.目录一、电子商务的背景分析1二、电子商务的行业分析1A、现有网站排名1B、现有网站宗旨分析1C、现有网站在Alexa.com上的参数分析3三、C2C模式电子商务的流程分析16四、C2C模式电子商务的框架设计16五、C2C模式电子商务的数据库设计16六、C2C模式电子商务的开发计划16一、 电子商务的背景分析二、 电子商务的行业分析A、现有网站排名中国最大的资料库下载根据中国互联网实验室中心的分析报告，中国现在电子商务排名靠前的有如下几个网站：1、淘宝网（http:/www.taobao.com）2、易趣网（http:/www.eachnet.com）3、阿里巴巴（http:/www.alibaba.com）4、卓越网（http:/www.joyo.com）5、当当网（http:/www.dangdang.com） 6、 七彩谷(http:/www.7cv.com/ )7、搜易得(http:/www.soit.com.cn)8、携程网（http:/www.ctrip.com/）9、e龙网（http:/www.elong.com/）10、新浪商城（http:/mall.sina.com.cn/）B、现有网站宗旨分析1、 淘宝网运作模式：网站描述：淘宝,掏宝,论坛,联盟,买,卖,1元,一元,电脑,视听,MP3,MD,CD,VCD,DV,耗材,化妆,相机,数码,配件,珠宝,手表,艺术,宠物,求购,出租,出售,二手,汽车,音响,保健,讨价换价,一口价,拍卖,auction,sell,buy,price,bid,女性,性感关键字：淘宝,掏宝,论坛,联盟,买,卖,1元,一元,电脑,视听,MP3,MD,CD,VCD,DV,耗材,化妆,相机,数码,配件,珠宝,手表,艺术,宠物,求购,出租,出售,二手,汽车,音响,保健,讨价换价,一口价,拍卖,auction,sell,buy,price,bid,女性,性感2、 易趣网运作模式：网站描述：中国最大拍卖网站！乐趣无限,价格优惠,1000多种商品分类应有尽有,供您自由买,快乐卖！“每15秒就有一个新登商品,每5秒就有一个人出价竞拍,每30秒就有一个商品成功卖出！关键字：易趣,易趣网,Eachnet,Eachnet.com,拍卖,竞拍,竞买,买卖,交易,电脑,二手,服饰,衣服,手机,诺基亚,Nokia,运动,体育,网球,篮球,足球,球拍,房,租房,买房,打印机,扫描仪,硬盘,显卡,声卡,CPU,整机电脑,笔记本,笔记本电脑,化妆品,香水,邮票,钱币,数码,数码相机,CD,MD,MP3,PDA,Notebook,PC,Computer,随身听,Walkman,珠宝,首饰,玩具,家具,手表,古董,车,汽车 3、阿里巴巴运作模式：网站描述：供求信息/ 商业公告板/商业贸易机会/进出口贸易机会/电子商务/关键字：供求信息，商业公告板，商业机会，进出口，商情公告板，商业BBS，进出口BBS，贸易机会，电子商务，免费贸易机会，求购，出售，贸易 4、卓越网运作模式：网站描述：中国最大的网上商城,书店,音像店,礼品店,便宜,电子商务,网上购物,软件,it,购物,卓越网,卓越,收藏夹,经典,btob,btoc,b2b,b2c,book,music,vcd,video,dvd,game,software,shop,store,joyo关键字：电子商务,网上购物,网上书店,网上商城,图书,音像,软件,购买,流行文化,明星,mp3,音乐,时尚,小资,管理,礼品,经典,电视剧,连续剧,卓越网,卓越,b2c,c2c,joyo,六一,儿童节 5、当当网运作模式：网站描述：当当网,全球最大的中文网上商城关键字：当当,当当网,图书,音像,百货,book,music,vcd,video,dvd,game,software,shop,store,dangdang,webcolor,bobocoo6、七彩谷运作模式：网站描述：sex,love,health,shopping,性，爱，健康，购物关键字：成人用品,性,保健,化妆,内衣,护理,vcd,音像,sexy,sexual,venereal,sex health,sex toys,love 7、搜易得运作模式：网站描述：搜易得IT数码商城是您可信赖的IT数码平台关键字： 8、携程网运作模式：网站描述：酒店预订酒店预定酒店机票预定机票预订机票关键字：酒店预订酒店预定酒店机票预定机票预订机票 9、e龙网运作模式：网站描述：（无）关键字：（无） 10、新浪商城运作模式：网站描述：（无）关键字：（无）C、现有网站在Alexa.com上的参数分析1、 淘宝网（http:/www.taobao.com）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change19193037Where do people go on taobao.com? (whats this) taobao.com 33% auction.taobao.com 25% auction1.taobao.com 10% search.taobao.com 7% forum.taobao.com 3% game.taobao.com 3% page.taobao.com 3% img2.taobao.com 2% member1.taobao.com 2% aucpost.taobao.com 2% fpost.taobao.com 2% member.taobao.com 2% my.taobao.com 1% 21cn.taobao.com 1% shop.taobao.com 1% Other websites 3% Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change43,65051,00024,74569%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change12112316Page Views for taobao.com: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change2.82.63.050%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change312767882、 易趣网（http:/www.eachnet.com）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change2021207Where do people go on eachnet.com? (whats this) item.eachnet.com 40% eachnet.com 23% listings.eachnet.com 14% stores.eachnet.com 7% images88.eachnet.com 5% search.eachnet.com 4% search3.eachnet.com 4% pages.eachnet.com 3% image.eachnet.com 1% Reach for eachnet.com : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change25,70022,85024,29067%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change24262515Page Views for eachnet.com: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change8.08.98.65%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change21212183、 阿里巴巴（http:/www.alibaba.com）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change52374028Where do people go on alibaba.com? (whats this) china.alibaba.com 72% cn.alibaba.com 10% alibaba.com 8% my.alibaba.com 3% en.alibaba.com 3% redirect.alibaba.com 1% vip.alibaba.com 1% exporter.alibaba.com 1% Other websites 1% Reach for alibaba.com : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change11,30012,20011,88055%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change58484935Page Views for alibaba.com: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change6.98.68.315%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change593336284、 卓越网（http:/www.joyo.com）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change41224822331Where do people go on joyo.com? (whats this) joyo.com 82% sh.joyo.com 10% gz.joyo.com 3% star.joyo.com 2% images.joyo.com 1% bbs.joyo.com 1% Other websites 1% Reach for joyo.com : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change3,0503,7004,0959%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change35726121111Page Views for joyo.com: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change3.34.54.513%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change606299277925、 当当网（http:/www.dangdang.com） Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change466283281274Learn more about Traffic. Where do people go on dangdang.com? (whats this) dangdang.com 97% service.dangdang.com 2% club.dangdang.com 1% mail.dangdang.com 1% Reach for dangdang.com : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change3,0503,3403,55084%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change360287250247Page Views for dangdang.com: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change3.04.24.02%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change6713913973246、 七彩谷(http:/www.7cv.com/ )Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change37037240699Learn more about Traffic. Where do people go on 7cv.com? (whats this) shop.7cv.com 48% mall.7cv.com 17% 7cv.com 9% china.7cv.com 7% nmall.7cv.com 5% 263.7cv.com 4% yahoo.7cv.com 2% joyonew.7cv.com 2% xilu.7cv.com 2% tom.7cv.com 1% skyhits.7cv.com 1% Other websites 2% Reach for 7cv.com : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change2,9502,8802,27035%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change373357437158Page Views for 7cv.com: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change4.13.85.413%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change510503450727、 搜易得(http:/www.soit.com.cn)Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,056719485144Learn more about Traffic. Where do people go on soit.com.cn? (whats this) soit.com.cn 78% bbs.soit.com.cn 6% down.soit.com.cn 5% sina.soit.com.cn 4% zj.soit.com.cn 1% hubei.soit.com.cn 1% gz.soit.com.cn 1% shandong.soit.com.cn 1% sichuan.soit.com.cn 1% Other websites 2% Reach for soit.com.cn : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,0651,1951,72033%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,090926599200Page Views for soit.com.cn: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change5.17.16.62%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,2036664811208、 携程网（http:/www.ctrip.com/）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change916683701488Learn more about Traffic. Where do people go on ctrip.com? (whats this) ctrip.com 76% destinations.ctrip.com 12% cctv.ctrip.com 4% ebooking.ctrip.com 2% big5.ctrip.com 2% images2.ctrip.com 1% english.ctrip.com 1% Other websites 2% Reach for ctrip.com : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change8501,1651,11560%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,411951983693Page Views for ctrip.com: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change9.98.58.58%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change7245765854399、 e龙网（http:/www.elong.com/）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,4451,073908202Learn more about Traffic. Where do people go on elong.com? (whats this) travel.elong.com 17% elong.com 14% hotel.elong.com 13% love.elong.com 12% life.elong.com 5% mail.elong.com 4% ads.elong.com 4% air.elong.com 3% sotrip.elong.com 2% chengdu.elong.com 2% cgi.elong.com 2% beijing.elong.com 1% shanghai.elong.com 1% 4tom.elong.com 1% trip.elong.com 1% hangzhou.elong.com 1% nanjing.elong.com 1% icons.elong.com 1% wuhan.elong.com 1% ap.elong.com 1% weather.elong.com 1% shenzhen.elong.com 1% special.elong.com 1% guide.elong.com 1% adpub.elong.com 1% guangzhou.elong.com 1% corp.elong.com 1% flashmail.elong.com 1% Other websites 5% Reach for elong.com : (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change8951,1001,20523%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,3391,015918209Page Views for elong.com: (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change4.24.24.34%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,7511,2801,12418410、 新浪商城（http:/mall.sina.com.cn/）三、C2C模式电子商务的流程分析四、C2C模式电子商务的框架设计五、C2C模式电子商务的数据库设计六、C2C模式电子商务的开发计划
