中西方服饰文化差异ppt讲稿.ppt

关于中西方服饰文化差异关于中西方服饰文化差异ppt第一页，讲稿共十八页哦Totally different features ：lChina：lthe right collars overlap；lthe band deducted hidden；lbig sleeves；lno buttons；lusing string binding；giving the impression of free giving the impression of free and easy flowingand easy flowing lWestern：lstress dress；luse various clipping, color collocation ；lbusiness suit； it emphasizes the subjective and objective separation 第二页，讲稿共十八页哦DesignDesignColorColorMaterialPattern and ornamentsStructure and Modeling第三页，讲稿共十八页哦Chinese costume culture is a “covering” VS western one is a “revealing” 第四页，讲稿共十八页哦Color ：lChinese clothing color :Lay particular stress on yellow and red. It stands social order and good luck. lWestern clothes color :Lay particular stress on white and purple. It represents purity and noble 第五页，讲稿共十八页哦第六页，讲稿共十八页哦第七页，讲稿共十八页哦Material: Chinese clothing prefers silk, cotton, linen and co-hemp while the western one tends to use flax, wool, cotton and velvet(棉天鹅绒) 第八页，讲稿共十八页哦第九页，讲稿共十八页哦 Pattern and ornaments: Chinese emphasizes color matching, pattern design, the effect of embroidery and the change of the clothings front piece, collar, sleeves, and buckles and so on. Western pays more attention to the lace and embroidery of the neck, chest and sleeves. 第十页，讲稿共十八页哦Structure and Modeling: The structure of Chinese-style costume is completely planar, straight and comfortable. However, the structure of Western-style dress is stereo split type and suitable the body. Chinese clothing modeling is closed and implicative, western clothing modeling is open and revealed. 第十一页，讲稿共十八页哦What do you think are the reasons for these difference?第十二页，讲稿共十八页哦 Geographical environment : As we all known, western civilization As we all known, western civilization originates from the Aegean Sea. In originates from the Aegean Sea. In contrast, the Chinese geographical contrast, the Chinese geographical environment is closed: The outside environment is closed: The outside of east coastline without near of east coastline without near continent and large islands, continent and large islands, therefore, it hardly goes to sea.therefore, it hardly goes to sea. 第十三页，讲稿共十八页哦The historical reason: If we took the whole European as a If we took the whole European as a large group, it should turn into a large group, it should turn into a history of conquests and history of conquests and dominations between nations as dominations between nations as well as peoples. In contrast, the well as peoples. In contrast, the development of Chinese history is development of Chinese history is basically a vertical development of basically a vertical development of the various dynasties, little change the various dynasties, little change in territory. in territory. 第十四页，讲稿共十八页哦The political reason : Most of Chinas history is in a state of Most of Chinas history is in a state of unity, it begins with one person who unity, it begins with one person who rules the world from the Yellow rules the world from the Yellow emperor. Westerners take emperor. Westerners take themselves as masters of the world themselves as masters of the world and the ruler of the world. and the ruler of the world. 第十五页，讲稿共十八页哦Conclusion: Its inevitable to have differences between the Chinese costume culture and the western one, as they had been developed in a situation almost cutting off from each other before twentieth century. 第十六页，讲稿共十八页哦Nowadays: Economic globalization, political multi-polarization and cultural diversity co-exist. It is necessary for us to absorb the advanced technology and cultural qualities. At the same time, it is very important for us treasure our own civilization of five thousand years instead of belittling ourselves. 第十七页，讲稿共十八页哦感谢大家观看第十八页，讲稿共十八页哦