3936国开电大商务英语2历年期末考试题库（分学期版）.docx

3936国开电大商务英语2历年期末考试题库（分学期版）3936国开电大商务英语2历年期末考试题库(分学期版) 2020年9月试题及答案 一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。1.You want to know about the value added tax， dont you? _ A.Yes， you need to introduce it for me. B.Yes， I must know everything about it. C.Yes， could you give me a brief overview of it? 答案C 2._ In most cases， it is the total income received. A.What does taxable income refer to? B.Why do you want to know taxable income? C.When do you start to learn about taxable income? 答案A 3.Can we discuss the question of commodity inspection? _ A.OK.The inspection of goods is particularly important. B.We would prefer to re-inspect goods at the unloading port.C.But there might be some dispute over the results of inspection. 答案A 4.This is Focus Advertising Agency.How may I help you? _ A.Id like to buy a pair of sports shoes. B.Im glad to introduce myself to you. C.I need to inquire about your advertising rates. 答案C 5.How can people avoid food contamination nowadays? _ A.People should have balanced food to get different nutrients they need. B.The government should set strict rules to standardize the production of food. C.I agree with you on this point， and we should pay more to attention to food safety. 答案B 二、选择填空(每小题2分，共30分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。6._view of our long-standing business relations， we can consider a price reduction. A.In B.With C.On 答案A 7.It can be aimed_individuals with select surfing behavior. A.to B.in C.at 答案C 8.Online marketing allows businesses to reach a wider market while_costs，_time and eliminating tons of paperwork. A.to cut， to save B.cutting， saving C.cut， save 答案B 9.You should make sure that your password is long enough to_it from being easily hacked. A.prepare B.pronounce C.prevent 答案C 10.On arrival， our staff_the customer with placing the sandbags down off the vehicle. A.assisted B.sustained C.attracted 答案A 11.One of the basic functions of a bank is to provide services_the storing and management of money. A.instead of B.related to C.subject to 答案B 12._rate is 3%for income between 3，501 and 5，000，while_rate is 45%for income over 80，000. A.Lowhigh B.The lowestthe high C.The lowestthe highest 答案C 13.Mobile banking functions nearly_telephone banking， except that information is carried by Short Message Service. A.as the same B.the same as C.as same the 答案B 14.It will take at least two weeks just to get the storyboard_. A.written up B.write up C.to write up 答案A 15.The participation of environmental protection is also the path_for a companys development. A.sustainable B.moderate C.continuous 答案A 16.Events resulting from a loss of trust are being seen now and then and they affect society in many_ways. A.definite B.desired C.unfortunate 答案C 17.Could you please_that they have sufficient funds to cover this amount? A.comfort B.confirm C.conclude 答案B 18.Marketing theory states that marketing managers should_the needs of customers. A.meet B.involve C.measure 答案A 19.There have certainly been some challenges， but Id say were_to hit our targets for the years end. A.on road B.onsite C.on track 答案C 20.Our new supply chain_by the management. A.has really been pushed B.has really pushed C.did really push 答案A 三、阅读理解(每小题4分，共40分) 21-25题：依据短文内容推断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答 题纸上。 Product advertising is an important part of marketing.It aims at increasing sales by making a pro duet or service known to a wider audience， and by emphasizing its positive qualities.A company can advertise in various ways， depending on how much it wishes to spend.There are different media for advertising including television， radio， newspapers，magazines， the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product， how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service， but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types：image advertising， opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally， an advertising agency is responsible for designing and organizing a products advertisement.答案T 22.It is not necessary to consider the budget of an advertisement in choosing a media for advertising.答案F 23.There are only three types of media used in advertising.答案F 24.Product advertising is different from corporate advertising.答案T 25.This passage is mainly about the history of advertising.答案F 26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。 We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No.DF-3 were found deteriorated on arrival at the port of destination. We have been exporting Herbs for many years.All our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of standard quality， and enjoy a good reputation on international markets.But for any possible deterioration for which we are found liable， we shall always be ready to compensate. For this particular transaction， however， we have to point that the goods were in good condition when shipped， which was clearly stated in the clean Bill of Lading.We， therefore，are certain they were damaged or stained through careless handling while in transit， or they were put in the open and damaged by rain. Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods， please let us know and we will be willing to do so. Yours faithfully， Tom White 26.Why does Tom White feel disappointed? A.50out of the 3000 cartons of Herbs supplied were found deteriorated. B.He received a complaint letter from the client. C.The goods were delivered late. 答案A 27.How were all the Herbs before shipment? A.They were found deteriorated. B.They were found to be of standard quality. C.They were found in poor quality. 答案B 28.Is Tom White willing to compensate the loss of the client? A.No， he doesnt think it is his fault. B.No， he thinks the transportation company should compensate. C.Yes，he is willing to compensate for their loss. 答案C 29.Which might not be the reason of the damage? A.Toms company didnt inspect it clearly. B.They were damaged or stained through careless handling while in transit. C.They were put in the open and damaged by rain. 答案A 30.How will Toms company makeup for the Herbs damaged? A.They will send all the goods again. B.They will ask the insurance company to compensate. C.They will ask the client to order another 50 cartons. 答案C 四、翻译(每小题4分，共20分) 31-35题：英译汉，从A、B、C三个选项中选出一个最佳答案，并将答案序号写在答题纸上。 31.So lets meet each other half-way and compromise on a 10%reduction in price on the consignment. A.那么我们各让一半，运货价削减10%吧。B.那么我们半路上见，妥协运货价降低10%吧。C.那么我们各让一半，你我妥协将运货价降至10%吧。答案A 32.Many people know the importance of business ethics， but still some people dont keep to it. A.很多人知道商业道德很重要，但仍有一些人避而不谈它。B.很多人知道商业道德的意义，但仍有一些人不理睬它。C.很多人知道商业道德的重要性，但仍有一些人不遵守它。答案C 33.As a player in the computer industry， our company has witnessed firsthand the industrys phenomenal growth. A.作为计算机行业的运动员，我们公司亲眼目睹了这个行业令人瞩目的成长。B.作为参加者，我们公司亲自见证了计算机行业令人瞩目的发展。C.作为计算机行业的一个打手，我们的公司已经见证了行业的惊人增长。答案B 34.It is important to protect your personal information when banking online. A.在银行上网时要防止你的个人信息泄露，这点很重要。B.进行网上银行操作时，爱护好你的个人信息特别重要。C.上网之前把银行卡的信息保存好是很重要的。答案B 35.It shows that money has been lent or borrowed， invested or passed from one account to another. A.它表明钱已被借贷、已投资或从一个帐户转到其它账户。B.表明钱已借人或借出、已花费或从一个帐户转给另一个人。C.它表明钱已借出或借人、已投资或从一个帐户转到另一个账户， 答案C 2020年7月试题及答案 一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下列对话，并将答案序号写在答题纸上。1.You want to know about the value added tax， dont you? _ A.Yes， you need to introduce it for me. B.Yes， could you give me a brief overview of it? C.Yes， you must explain it to me in great details. 答案B 2.Do you mean that deposits and withdrawals are posted to my account immediately? _ A.Yes， we process cash transactions in the working days. B.Yes， we process cash transactions on the second day. C.Yes， we process cash transactions as soon as they take place. 答案C 3.Hi， Wang Ping， is that you?Havent seen you for along time. _ A.Yes， its been ages.Its nice to see you here.Have you.? B.Ah， yeah.Its been great to talk about the old ages. C.What have you been doing for the last years? 答案A 4.I think that importers must also have the right to re inspect goods upon arrival. _ A.Yes， there might be a dispute over the results of the inspection. B.Quite right， but its very complicated to have the goods re inspected. C.No， we should inspect the goods to see if there is any breakage or damage. 答案B 5._ 一It will take at least three weeks. A.When did you finish our TV commercial? B.How soon will you finish our TV commercial? C.How long did you finish our TV commercial? 答案B 二、选择填空(每小题2分，共30分) 6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项，并将答案序号写在答题纸上。6.Your kind co-operation_will be highly appreciated. A.in this regard B.in this way C.in this method 答案A 7.Whats the insurance_for the shipment? A.ratio B.value C.rate 答案C 8.It assures that you are dealing with a_business partner. A.trustworthy B.confidential C.ethics 答案A 9.No matter what it may lead to， they always_the profit maximization. A.persuade B.pursue C.prepare 答案B 10.A company can advertise in various ways，_how much it wishes to spend. A.resulting from B.depending on C.looking after 答案B 11.A successful program also tells the consumer how the product is better than similar offerings _competitors. A.with B.for C.by 答案C 12.We need to select the best salesmen to establish an_relationship with buyers. A.interactive B.international C.intellectual 答案A 13.Increasingly， online marketing is no longer just an option.It is a_. A.business B.necessity C.communication 答案B 14.Now we are able to browse_shops in the world in our own home. A.the most fancy B.fanciest C.the fanciest 答案C 15.I have just_some American dollars into Renminbi Yuan. A.been changed B.changed C.been changing 答案B 16.It aims at increasing sales by_a product or service_to a wider audience A.makingknown B.makingto know C.to makeknowing 答案A 17.The sandbags stopped her property from_. A.to be flooding B.being flooded C.being flooding 答案B 18.Those enterprises_only seek profits without awareness of environmental protection are short-sighted. A.who B.that C.those 答案B 19.Another principle for a business is_that profitable sales volume is than maximum sales volume. A.the more important B.most important C.more important 答案C 20.We wont entertain your claim_the inspection certification from the Commodity Inspection Bureau. A.unless you will have B.unless you have C.unless you dont have 答案B 三、阅读理解(每小题4分，共40分) 21-25题：依据短文内容推断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案写在答 题纸上。 Shipping Advice August 8， 2016 Dear Mr.Anderson， I would like to inform you that the following consignment has been shipped.Details of the shipment are below： Shipper：Far East Logistics Co.Ltd Room 1205， JIN YUAN TOWER， No.168， JIN SHUI ROAD， QINGDAO TEL：0532-82732189 FAX：0532-82732190 Contact person：Ms.Li Hua hua Vessel/voyage：Pacific 041P Port of loading：QINGDAO DEP：August 6 ， 2016 Port of discharge：SANFRANCISCO ETA：August 28 ， 2016 Final destination：SEATTLE， USA No.of packages containers：1000 CTNS lined with foamed plastic in 1×40STD CTNR Weight(Kilos) ：3214.0KGS Container No.：CE500001 Seal No.：ST2111111 P.O.No.：TD9990 Item：Air conditioners， HSU-12HQA/R2-DB Quantity：1，000 pieces We have enclosed the commercial invoice，copy of B/L，packing list and export permit for your preparation for payment and collection of goods. Yours sincerely， Lin Hanxue (Ms) Logistics Officer 21.The letter is to inform Mr.Anderson that his consignment has been shipped. 答案T 22.The shipper of the consignment is Li Hua hua. 答案F 23.The final destination of the consignment is San Francisco. 答案F 24.The items in the container are air conditioners and TV sets. 答案F 25.The commercial invoice， copy of B/L， packing list and export permit are enclosed for preparation for payment and collection of goods. 答案T 26-30题：阅读短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。 Product Advertising Product advertising is an important part of marketing.It aims at in er easing sales by making a product or service known to a wider audience， and by emphasizing its positive qualities.A company can advertise in various ways， depending on how much it wishes to spend.There are different media for advertising including television， radio， newspapers，magazines，the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product， how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service，but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types：image advertising， opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors， 26.Generally speaking， whats an advertising agency responsible for? A.Telling customers what they need to buy. B.Emphasizing positive qualities of products. C.Designing and organizing advertisements for customers. 答案C 27.Companies can choose how to advertise their products according to_. A.their