《新境界-综合教学教程2》课程教材unit4.ppt

Unit Four Trade Fairs and Exhibitions,Pre-reading Activities,Reading of the Text,Grammar Review,Task 1,Task 2,Task 4,Comprehension,Task 1,Task 2,Vocabulary,Translation,Task 3,Task 4,Task 5,Syndicate Activities,Task 6,Task 7,Task 3,Task 1,Task 2,Comprehensive Exercises,Part I Text A,Mini Text,Background Information,Text A,Home,Pre-reading Activities,Work in pairs. Look at the following pictures and then discuss with your partner the questions below.,Task 1,Back,1. What products are displayed in the pictures above? Are they at trade fairs? 2. What do you know a trade fair is?,Pre-reading Activities,Task 1,They are clothes and electric appliance. They are at trade fairs.,A trade fair is a large event at which companies show their products or services in order to sell them.,Back,Pre-reading Activities,3. Do you know any large exhibition center in the world?,Yes. There are many large exhibition centers in the world. Hannover Messe (德国汉诺威会展中心) is the largest exhibition center for industrial technology. It covers an area of 451, 260m. Canton Fair Complex (广交会会展中心) is the second largest, with the total construction area of 395000m. Messe Frankfurt (德国法兰克福会展中心) is also one of the worlds largest trade fair organizers with its own exhibition grounds. Every year, it runs more than 120 exhibitions and trade fairs, attracting more 65,000 exhibitors and 3,000,000 visitors.,Back,Pre-reading Activities,4. Why do many people visit trade fairs or exhibitions? 5. Why do companies participate in trade fairs?,People visit them for different purposes. Some people want to look for products for their business or for their own use; many more people go there out of curiosity.,They want to promote their products or services and attract their buyers.,Back,Pre-reading Activities,6. What preparation should a company make if it is to participate in a trade fair?,Designing posters, handouts and information brochures, and inviting the clients to the fair.,Back,Pre-reading Activities,Task 2,Read the following Mini Text and find the words or expressions that match the context meaning given.,a) _: clothing b) _: electronic goods, such as CD players, televisions, etc. c) _: exhibition, show d) _: involving two groups or countries e) _: a particular period of time f) _: a piece of equipment, especially electrical equipment, used in peoples homes,garment,electronics,fair,bilateral,phase,appliance,Back,Pre-reading Activities,Mini Text,Canton Fair,Canton Fair is one of the oldest and largest comprehensive trade events in China. It is officially known as the China Import and Export Fair (Canton Fair for short). Held in spring and autumn each year, Canton Fair provides an excellent platform for developing new business contacts as well as to stimulate networking among various foreign trade corporations. The aim of the trade fair is to develop trade between Chinese and the overseas trade companies to encourage bilateral economic and trade relations.,Back,n. 交易会,adj. 双边的，双方的,Pre-reading Activities,Back,n. 电子产品,n. 阶段， 时期,n. 器械,n. 服装,Pre-reading Activities,It is officially known as the China Import and Export Fair (Canton Fair for short). 官方名称为中国进出口商品交易会(简称广交会)。 for short 缩略，简称。 例如: My name is Elizabeth, or Liz for short. 我叫伊丽莎白，也可以简称为莉兹。,Back,Note,Object-宾语,宾语是最容易理解的句子成分 宾语就是动作的对象和承受者,及物动词,后面一定要加个动作对象或承受者，也就是宾语，否则这个及物动词就没有意义 中文举例：“买” “我买”x “我买”（书、西瓜、雨伞） 英文举例： borrow buy give,Object-宾语,宾语容易掌握的另一个原因： 能够做主语的词语都能够做宾语： 名、数、代、非谓语、句子、其他 唯一不同的是 人称代词要改为宾格形式 如果一个句子做宾语，则叫宾语从句,名词做宾语,Pen comb key mirror house shirt school handbag I bought a book yesterday. I borrowed a pen from him. I found my key.,人称代词做宾语,人称代词宾格：me you him her it us them e.g. She loves him. I told them a story.,数词做宾语,e.g. I want two. 我要两个份 I booked three.(rooms) 我订了三个（房间） I saw four. 我看见四个（人） 其他的成分暂时略过 以后提及,及物动词带双宾,有些及物动词后面可以带两个宾语：,及物动词带双宾,I gave her a book. I gave a book to her. She lent me her bike. She lent her bike to me. They sent her a gift. The sent a gift to her.,不及物动词,字典里词后标有vi. 的就是不及物动词。不及物动词后不能直接跟有动作的对象（即宾语）。若要跟宾语，必须先在其后添加上某个介词，如 to of at 才可跟上宾语。具体加什么介词，就要联系这个动词短语来看。 Listen to me Look at me,及物和不及物的区分详解,A 有些动词只是及物动词; 它们不可以单独用，后面必须跟宾语。 False: They always want after lunch. Right: They always want a cup of tea after lunch. False: He is sending now. Right: He is sending a letter now.,及物和不及物的区分详解,B 有些动词只是不及物动词；它们可以单独用，如果后面想接宾语，动词后面必须加上介词。 Right: He is looking around. False: He is looking me. Right: He is looking at me. Right: He is listening carefully. False: He is listening the teacher carefully. Right: He is listening to the teacher carefully.,及物和不及物的区分详解,C 有些动词既是及物动词，又是不及物动词; 但是有时候词义会改变。 The customer is asking loudly. The customer is asking for you now. The customer is asking a question now. If you work hard, you will succeed. If you work hard, you will succeed in passing the exam (same meaning). If you work hard, you will succeed John as the manager of this company (different meaning).,宾语补足语object complement,有主谓宾就完整了吗？ I like English. 在英语里面，有些动词加上宾语之后意思还是不完整，比如下面的词语： Make (使，让） see (看见） Let （让） get （让） Have（让，使） find（发现） Call （叫，称为）,宾语补足语,因此我们加上一个词语来补充句子的意思，这个词，只和宾语有关系！ e.g. I make you. I make you happy. 分析成分？ （你快乐 我不一定快乐）,？词做宾补,名词 数词 代词 非谓语动词 形容词 副词 分词 介词短语 句子 I call her Mary. （名词做宾补） You can call her Sheila. I call him piggy. I put my family (the) first. (数词做宾补） You made me crazy. (形容词做宾补）,More examples,6. I cannot make grammar classes funny. 7. Going to spa can make you beautiful. 8. Eating apples can make you healthy. 9. I proved myself right. 10. I often find the class quiet.,注意！,句子不完整，才会有宾补！（I teach English) 必须有宾语，才会有宾补！（I am happy） 双宾 宾补 唯一产生混淆是因为名词！ 双宾是两个不同的事物，一个指人，一个指物 宾补是指同样的一个事物,注意！,双宾语及一人一物，都与主语发生联系如 give sb sth, buy sb sth,pass sb sth 等， 而宾补是回答宾语怎么样了的句子成分，宾补动作是由宾语发出的，与主语无关。感官动词和使役动词后常接宾补，如 mother asked me to buy some sugar. we made him monitor.我们让他做班长 I heard her singing.,句型,a. Subject + Intransitive verb b. Subject + Transitive verb + Object c. Subject + Transitive verb + Indirect Object + Direct Object d. Subject + Transitive verb + Object + Object Complement e. Subject + Link verb + Predicative f. There be,Practice,1. The sun is rising. 2. He has changed his mind. 3. Mr. Smith is a doctor. 4. He told me a story. 5. I felt a bit dizzy. 6. There is a great Italian restaurant across the street. 7. There used to be a school in the city. 8. Did you sleep well? 9. Bill looks ill. 10. Did he say anything?,Practice,11. She offered the guest some cake. 12. He was breathing hard. 13. There are beautiful wild flowers in the hills. 14. His face turned red. 15. Dont deceive yourself. 16. Many people consider him a hero. 17. She threw him a kiss. 18. He forgot what to say. 19. I saw him lying on the bed. 20. It all depends.,Task 2,1, 8, 12, 20,2, 10, 15, 18,4, 11, 17,16, 19,3, 5, 9, 14,6, 7, 13,Back,Pre-reading Activities,广交会 广交会是中国历史最悠久和最盛大的的综合性贸易盛会之一。官方名称为中国进出口商品交易会 (简称广交会)。它分春秋两季，给参会者提供发展新业务的极好平台及促进各类外贸组织的联系。交易会旨在发展中外贸易公司的交易以促进双方经济贸易关系。,Back,Translation of Mini Text,Pre-reading Activities,Back,Pre-reading Activities,Task 3,Work with your partner and answer the following questions according to the Mini Text.,Pair Work,1. In which seasons does Canton Fair take place each year? 2. Whats the aim of Canton Fair?,In spring and autumn.,It is to develop trade between Chinese and the overseas trade companies.,Back,3. How many phases are there for the autumn Canton Fair? 4. How many days does each phase last? 5. If you are interested in garments, when should you go to visit the Fair?,There are three.,Pre-reading Activities,Each phase lasts for 5 days.,You can go from Oct. 31 to Nov. 4.,Back,Pre-reading Activities,Task 4,Context Clues,Fill in the blanks in the following summary of Text A with words given in the box.,curious,media,showcase,prospects,attendees,boost,Back,Reading of the Text,How Companies Benefit from Trade Shows,Text A,How Companies Benefit from Trade Shows,Para. 1 Trade shows have always attracted curious crowds, thats what theyre for. A large number of trade shows are organized throughout the year and you can often hear about them through the media, in your local newspaper, on TV or through the Internet.,Back,1,Text A,Para. 2 Exhibitors usually try to present a large proportion of their range of products or services at these trade shows, gaining in two ways. The first gain is through advertising and brand promotion. A good portion of the target audience learns about new products to be launched. The second gain is through the direct sales that happen at these trade shows. A large number of enthusiastic buyers directly purchase new products. This is because they get a good discount during the course of such business events.,Back,2,3,Text A,Para. 3 Exhibiting at a trade show offers you one of the best ways to get in front of many customers and prospects in a relatively shorter time. Trade shows give an opportunity to showcase a companys latest products or services and create the first most important impression, which also reflects the companys brand image.,Back,4,5,Text A,Para. 4 According to a market research study, 91% of respondents ranked trade show as “extremely useful” source for acquiring product information. Also, almost 50% of the respondents had bought products or services from trade shows. Para. 5 There are many ways to boost business at a trade show.,Back,6,7,Text A,Be Prepared for the Show Para. 6 The company should plan beforehand as to what to offer at the exhibition. Design posters, handouts and information brochures accordingly. All clients should be emailed in advance, invited to visit the exhibition.,8,Back,Text A,Attract Visitors Attention Para. 7 Attendees may only pass once through your booth, so try to maximize the attention you intend to attract them. Decorate trade show booths with bright, colorful displays and banners, to grab their attention. The trade show display should also make a lasting impression on the attendees and inspire them to speak with your staff and request further information. If your display doesnt make this impression fast, you will be wasting money and a valuable opportunity.,9,10,Back,Text A,Be Available to All Visitors All the Time Para. 8 There should be no eating at the trade show booth. Divide staff into shifts with meal breaks. Chatting and talking on mobile phones are other things to avoid. Visitors will simply walk away if there is nobody to talk to. The staff has to be available at all the time during the show to deal with customer inquiries.,Back,11,12,Text A,Para. 9 The staff should welcome the visitors, give them the chance to speak and understand what they are looking for. Their email addresses and contact information should be taken down for following up later. You dont always have the opportunity to go into as much detail in your presentation as you would like, but trade shows open the doors for future communications, a door that sometimes is very difficult to get your foot into. So for most of the companies trade shows are worth the effort.,Back,13,Background Information,Trade show: (trade fair, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either Public or Trade Only.,Back,(To be continued),Background Information,Trade show A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.,Back,(The end),Language Points,(Para. 1) A large number of trade shows are organized throughout the year and you can often hear about them through the media, in your local newspaper, on TV or through the Internet. Paraphrase: People organize a large number of trade shows all over the year and you can often hear about them through the media, for example, in the local newspaper, on TV, or through the Internet. Structure Analysis: It is a coordinating sentence. “and” is a coordinating conjunction.,Back,(To be continued),Language Points,media: (plural form of medium) the main ways that large numbers of people receive information and entertainment, that is television, radio, newspapers and the Internet 新闻媒体 e.g. The scandal was widely reported in the national media. 这件丑闻被全国各大媒体广泛报道。 Translation: 每年都会组织大量的商品交易会，你可以经常通过传媒了解它们，比如当地的报纸、电视或者网络。,Back,(The end),Language Points,2. (Para. 2) A good portion of the target audience learns about new products to be launched. Paraphrase: A large part of the target customers learns about new products that will be made to sell. Structure Analysis: “to be launched” here modifies “new products”, functioning as post-modifier.,Back,(To be continued),Language Points,2. (Para. 2) A good portion of the target audience learns about new products to be launched. launch: to make a new product, book etc available for sale for the first time e.g. The company hopes to launch the new drug by next October. 该公司希望在明年十月份以前推出新的药物。 Translation: 大部分目标受众会因此了解到将要推出的新产品的信息。,Back,(The end),Language Points,3. (Para. 2) A large number of enthusiastic buyers directly purchase new products. Paraphrase: A large number of excited customers buy new products directly from the trade shows. enthusiastic: feeling or showing a lot of interest and excitement about something 热情的, 热心的 e.g. The singer got an enthusiastic reception. 这位歌手受到了热情的接待。 Translation: 许多热情高涨的消费者会在交易会上直接购买新产品。,Back,(The end),Language Points,4. (Para. 3) Exhibiting at a trade show offers you one of the best ways to get in front of many customers and prospects in a relatively shorter time. Paraphrase: Showing your product or service at a trade exhibition provides you with one of the best ways to meet many customers and potential customers in a comparatively shorter time. Structure Analysis: “offer” is a ditransive verb, it is often used: offer sb sth.,Back,(To be continued),Language Points,4. (Para. 3) Exhibiting at a trade show offers you one of the best ways to get in front of many customers and prospects in a relatively shorter time. relatively: to a fairly large degree, especially in comparison to something else 相对地 e.g. E-commerce is a relatively recent phenomenon. 电子商务是最近才流行的现象。 Translation: 参加商品交易会是参展商在相对较短的时间内接触到大量消费者的一种好方法。,Back,(The end),Language Po