新兴产业4.pptx
Emerging Industries,Unit 6,Unit 4 Internet Finance 2,1. Intensive Reading,Yue Bao has catapulted Alipay, an online payment company that provides the product to the forefront of the financial industry. Long known for a thriving ecommerce business, the sprawling Alibaba Empire now also lays claim to one of the largest, most heavily capitalized mutual funds in the world. Alipay attracts the funds for Yue Bao, and then turns them over to Tianhong Asset Management Co, now 51 percent owned by Alibaba, to invest.,Not to be outdone, Chinas other major technology companies are quickly launching competing products. Tencent, a software and gaming company, has introduced a product that allows users of its popular WeChat mobile chatting app to put money directly into a fund run by Chinas largest mutual-fund manager, China Asset Management. Sina, which runs the Twitter-like service Weibo, and Baidu, the company that operates Chinas largest search engine, have released similar products in partnership with fund companies, and other internet companies as well as traditional banks are also eyeing the sector.,1. Intensive Reading,Due to their broad appeal and accessibility, these online investment platforms are changing the way consumers access financial products in China, tapping a much broader and deeper market. In the process, they are opening new business possibilities for technology companies, which are seeing their numbers of users and their access to bank accounts boom.,The rapid growth of the online investment market is in part because these online services are so easy to use and access. Most users manage their funds through their smart phones. Funds can be withdrawn or transferred nearly instantaneously and at any time of day, not just business hoursmeaning customers no longer have to put up with the long lines for which Chinese banks are infamous. The platforms also have high withdrawal limits and no minimum investment requirementYue Bao users can invest anywhere between 1 and 1 million, as opposed to the 1 000 minimum for many investment products at traditional banks.,1. Intensive Reading,Funds in Yue Bao can be used for payment at any place that accepts Alipay, Chinas largest third-party online payment provider. And users of these services can also expect a higher return than that offered by traditional savings accounts. The returns from the online investment platforms are more akin to those from Chinas new generation of wealth management products. Alibabas Yue Bao says it generates these returns by investing in products including cash, short-term commercial papers, bank deposits, short-term bonds, central bank notes, bonds, asset-backed securities, and money market funds.,1. Intensive Reading,Typical users of these services vary widely, but many are young and tech savvy enough to be more comfortable with banking through their phones than queuing at the bank. Rivals like Tencent, Baidu and others are hoping to follow closely on Alibabas heels. In courting this new market, companies appear to be sticking to their competitive advantages, whether their specialty is ecommerce, online search or social networking.,1. Intensive Reading,Compared with other internet companies, Alibaba was well positioned to offer financial services. Many Alipay users took naturally to the Yue Bao product as a way to make some profit off the funds that were already sitting in the accounts they use to make purchases from Taobao and Tmall. As the fund grew, many began moving their entire savings into the product.,Inspired by Alibabas success, Tencent joined the market in January 2014 with an investment platform, Li Cai Tong, which was designed to capitalize on the companys expertise in social networking. The product allowed users of Tencents WeChat mobile application to transfer money directly to a fund run by China Asset Management. In a bid to attract users, the fund offered an initial seven-day annualized yield of 7.394 percent.,Language Points,Catapult Sprawl Appeal Tap follow closely on sbs heels capitalize on,Language Points,原句：Yue Bao has catapulted Alipay, an online payment company that provides the product to the forefront of the financial industry. 1.catapult弹射 A catapult is an ancient weapon used for throwing large rocks, and here it is used figuratively to mean causing someone or something to quickly move up or ahead or to a better position. 原句： Long known for a thriving ecommerce business, the sprawling Alibaba Empire now also lays claim to one of the largest, most heavily capitalized mutual funds in the world. 2.sprawl 蔓延 It means to lie or sit with arms and legs spread out, and here it is used figuratively to mean to spread or develop irregularly or without restraint.,Language Points,原句：Due to their broad appeal and accessibility, these online investment platforms are changing the way consumers access financial products in China, tapping a much broader and deeper market. 3.appeal 吸引力 It means a quality that causes people to like someone or something 4.tap开发 It means to draw upon.,Language Points,原句：Rivals like Tencent, Baidu and others are hoping to follow closely on Alibabas heels. 5.follow closely on sbs heels 紧跟某人的脚步 It simply means to follow very closely, almost to the point of stepping onto the heel of the person whom you are following. 原句Inspired by Alibabas success, Tencent joined the market in January 2014 with an investment platform, Li Cai Tong, which was designed to capitalize on the companys expertise in social networking. 6.capitalize on 利用 Here capitalize is construed in two senses: 1. to convert into capital; 2. to get an advantage from something. Tencents expertise in social networking can on the one hand be turned into cash and on the other hand can give Li Cai Tong an advantage.,Knowledge points,Bond：In finance, a bond is an instrument of indebtedness of the bond issuer to the holders. It is a debt security, under which the issuer owes the holders a debt and, depending on the terms of the bond, is obliged to pay them interest (the coupon) and/or to repay the principal at a later date, termed the maturity date. Interest is usually payable at fixed intervals (semiannual, annual, sometimes monthly). Very often the bond is negotiable, that is, the ownership of the instrument can be transferred in the secondary market. Thus, a bond is a form of loan or IOU: the holder of the bond is the lender (creditor), the issuer of the bond is the borrower (debtor), and the coupon is the interest. Bonds provide the borrower with external funds to finance long-term investments, or, in the case of government bonds, to finance current expenditure.,阿里巴巴 Alibaba Product：支付宝Alipay，Chinas largest third-party online payment provider,淘宝 Taobao,天猫 Tmall 腾讯 Tencent, a software and gaming company Product：微信WeChat, mobile chatting app,理财通 Li Cai Tong,红包 red packets, a digital version of the envelopes of cash that are traditionally exchanged during the holiday 新浪 Sina Product：微博Weibo, Twitter-like service 百度Baidu, Chinas largest search engine有缘学习更多+谓ygd3076考证资料,3. Q & A,1)_ are often referred to as fixed-income securities because the borrower can anticipate the exact amount of cash they will have received if they are held until maturity. A. Bunds B. Bands C. Bonds D. Binds,4. Exercise,
