商务英语函电课件.ppt
关于商务英语函电商务英语函电课件-肖银娣1现在学习的是第1页，共19页Learning ObjectivesLearning ObjectivesAfter studying the lesson,you should be able tolKnow principles of business-letter writinglKnow parts of a business letterlLearn the styles of a business letterlLearn some general tips of writing a business letter by studying sample letters现在学习的是第2页，共19页I.Lead-in ActivityI.Lead-in ActivityQs:Do you often write letters or e-mails?Who do you write to?Do you think it still necessary for us to write letters to others in an information age?Ask students to discuss with their partners and then air their view freely.现在学习的是第3页，共19页II.Business Letter-Writing2.1 Introduction to Business Letter-Writing 2.1 Introduction to Business Letter-Writing Q:What do you think is the importance of business letter-writing?Q:What do you think is the importance of business letter-writing?Key Terms:Key Terms:International tradeBusiness correspondenceBusiness negotiationImportanceImportance:Business letters are of crucial importance in the conduct of business activities.They play an essential role in a companys correspondence with the outside world.现在学习的是第4页，共19页2.2 Principles of Business Letter-Writing7“C”sCourtesy 礼貌Consideration 体谅Completeness 完整Clarity 清晰Conciseness 简洁Concreteness 具体Correctness 正确现在学习的是第5页，共19页2.3 Parts of a Business LetterQ:What should be consisted of in a business letter?A:The business letter consists of seven standard seven standard partsparts:the letter head 信头,the date 日期,the inside name and address封内名称与地址,the salutation称呼,the body正文,the complementary close 结尾敬语and the writers signature and official position.现在学习的是第6页，共19页Supplementary knowledgeOptional parts of a business letter：Attention line 交由某人办理 eg:Attention:Miss Wang Hui;For the attention of Miss SmithSubject 标题eg:Re:Order No.3033 译为：事由：第3033号订单Enclosure 附件EtcStudy the following sample letters carefully and find each part:the standard one and the optional one.现在学习的是第7页，共19页2.4 Styles of the Letter The Full Blocked Form 齐头式（平头式）The Indented Form 缩进式 The Modified Form混合式现在学习的是第8页，共19页2.4.1 Sample Letter ASmith&Evans Ltd.Smith&Evans Ltd.Registered No.596183 England Tel：01-36562341/2123 Upper Thames Street Fax:987-42-883907London EC4V Banker:Westminster Bank E-mail:Smith E VAT No.SL114533535Your ref:Our Ref:MMB/334-02 Sept.2,2005Wongsheng&Co.Rm 509-511 Tongle BldgShennan Rd.,Shenzhen China现在学习的是第9页，共19页Dear sirs,Re:Autumn 2005Guangzhou FairWe shall visit your Autumn 2005 Chinese Export Commodities Fair.Kindly let us have the following information:1 Your Hall Number and Room Number at the fair.2 Can you furnish us with some sample toys for free distribution?3 The date on which we will visit your head office in Shanghai.We await your reply with keen interest.Yours Faithfully,For Smith&Evan Ltd.(signed)J.B.Anderson现在学习的是第10页，共19页 In the letter head,which information is included?See above letter.Name and address,telephone no.,email address,VAT no.,etc.Spot the location of each part of the letter in the above letter.现在学习的是第11页，共19页Language Points11.Re:Autumn 2005Guangzhou Fair Subject 标题 事由：秋季-2005广交会2.Chinese Export Commodities Fair中国出口商品交流会3.Kindly adv.友好地。体现了信件要求的礼貌性即courtesy4.furnish us with some sample toys:furnish可理解成 supply5.Distribution 分发，商品流通翻译下面的句子：请寄给我们一些样品供免费分发。Please furnish us with some samples for free distribution.6 head office 总部7.await your reply 等候你方回复8.with keen interest 殷切地现在学习的是第12页，共19页2.4.2Sample Letter BHeilongjiang Light Industrial ProductsImport&Export CorporationEstablished in 1952112 Zhongshan Road,Nangang District,Harbin ChinaTel:0451-82723834Fax:0451-82937461 Your Ref:E-mail: Our Ref:SM/L02-0031 Date:Sept.2.2005S.M.Trading Co.Ltd.Box:6041Karachi PakistanAttention:Mr M Yasin Marlic现在学习的是第13页，共19页Dear Sirs,Re:Our General Managers Visit Mr.Y.M.Zhang and his assistant will arrive in Karachi at 18:40,Beijing Time,Sept.9th(Mon)by Pakistan International Airlines(Flight No0315).Please meet at the airport.They will bring with them some samples you asked for,which wouldbe salable in your market.Thank you in advance for your help.Yours Faithfully,For Heilongjiang Light Industrial Products Imp/Exp Corporation Li Weiwei (Secretary)现在学习的是第14页，共19页Qs:What do you know about the sender of the letter from the letter head?A:Some basic information about the company.Attention:the writing of address in English 112 Zhongshan Road,Nangang District,Harbin China 译：中国哈尔滨南港区中山路112号 Whats the purpose of writing this letter?A:To inform S.M.Trading Co.Ltd of the arrival time of her manager and his assistant and ask them to meet them at the airport.现在学习的是第15页，共19页Language Points21.General Manager 总经理2.assistant 助理3.arrive in 到达4.meet at the airport 到机场接机5.ask for 要求，请求 money6.salable 畅销 be=sell well 7.in advance 事先现在学习的是第16页，共19页III.Summary-key points in this unitIII.Summary-key points in this unit Principles:7“C”s Standard parts and optional parts of a business letter the styles of a business letter：the full blocked form，the indented form and the modified form现在学习的是第17页，共19页IV.Homework1.Vocabulary ReviewTranslate the following into English中国上海南京路58号中国出口商品交易会请寄给我们一些样品供免费分发。交安德森先生办理盼早日收到你方消息请到机场接史密斯先生和他的助理。2.Writing Practice任选一种书信格式完成P10写作练习现在学习的是第18页，共19页2022-9-5感谢大家观看感谢大家观看现在学习的是第19页，共19页
