2022年电子商务习题库 .pdf

第一、三、四、五、六章True/FalseIndicate whether the statement is true or false.1.IBM defines electronic business as the transformation of key business processes through the use of Internet technologies.2.A transaction always has one or more activities associated with it,and an activity will always be related to a transaction.3.Transferring funds,placing orders,sending invoices,and shipping goods to customers are all types of activities or transactions.4.Business-to-consumer electronic commerce occurs when a person sells an item through a Web auction site to another person.5.The U.S.government is one of the largest EDI trading partners in the world.6.Firms such as Wal-Mart and General Electric have been pioneers in using EDI to improve their purchasing processes and their relationships with suppliers.7.A value added network(VAN)is an independent firm that offers connection and EDI transaction-forwarding services to buyers and sellers engaged in EDI.8.The increase in broadband connections in homes is a key element in the B2C component of the second wave.9.In some cases,business processes use traditional commerce activities very effectively,and technology cannot improve upon them._ 10.The idea that the key to success was to copy the business model of a successful dot-com business led the way to many business successes._ 11.The skills of merchandising and personal selling can be easy to practice remotely._ 12.A product that has a strong brand identity is easier to sell over the Web than an unbranded item._ 13.Electronic commerce provides buyers with an easy way to customize the level of detail in the information they obtain about a prospective purchase._ 14.Electronic commerce reduces the speed and accuracy with which businesses can exchange information._ 15.The benefits of electronic commerce extend to the general welfare of society._ 16.Electronic payment can be easier to audit and monitor than payment made by check._ 17.Return on investment is easy to calculate for investments in electronic commerce because the costs and benefits have been easy to quantify._ 18.The legal environment in which electronic commerce is conducted is full of clear and concise laws._ 19.Economists use a formal definition of a market that includes two conditions:first,the potential sellers of a good come into contact with potential buyers and second,that a medium of exchange is available._ 20.Most economists agree that markets are weak and ineffective mechanisms for allocating scarce resources._ 21.Nobel laureate Ronald Coase reasoned that when transaction costs were low,businesspeople would form organizations to replace market-negotiated transactions._ 22.Businesses and individuals can use electronic commerce to reduce transaction costs by improving the flow of information and increasing the coordination of actions.名师资料总结-精品资料欢迎下载-名师精心整理-第 1 页，共 22 页 -_ 23.Sellers and buyers in commodity markets experience significant transaction costs._ 24.Using the value chain reinforces the idea that electronic commerce should be a business solution,not technology implemented for its own sake._ 25.Researchers estimate that about 20 percent of the content available on the Internet today is in English._ 26.The formal practice of accounting,or recording transactions,dates back to the 1800s._ 27.A small-denomination item is a product or service that is hard to distinguish from the same product or services provided by other sellers._ 28.An outsourcing profile is the collection of attributes that affect how easily a product can be packaged and delivered._ 29.An airline ticket is an excellent example of an item with a high value-to-weight ratio._ 30.A transaction is an exchange of value._ 31.Channel distribution managers are companies that take over responsibility for a particular product line within a retail store._ 32.In the fee-for-service model,the fee is based on the value of the service provided._ 33.All electronic commerce initiatives have the goal of providing revenue._ 34.Taking the catalog model to the Web means that the firm replaces or supplements print catalog distribution with information on its Web site._ 35.Nine West pioneered the idea of on-line shopping assistance._ 36.Most Web catalog retailers do not have return policies that allow customers to return unused merchandise for any reason._ 37.When customers buy a product they are also buying that service element._ 38.The service element can be a powerful differentiating factor for which customers are willing to pay extra._ 39.Customer service is usually not a problem for most electronic commerce sites._ 40.A defining characteristic of the mass media promotion process is that the seller is active and the buyer is passive._ 41.A good Web site design can provide many image-creation and image-enhancing features very effectively it can serve as a sales brochure,a product showroom,a financial report,an employment ad,and a customer contact point._ 42.Firms who own intellectual property or rights to that property have not embraced the Web as an efficient distribution mechanism._ 43.Academic publishing has always been a relatively easy business in which to make a profit._ 44.Most successful advertising on the Web is targeted to very specific groups._ 45.ESPN is one of the most visited sites on the Web._ 46.The advertising-supported revenue model is the one used by network television in the United States._ 47.People spend less time at a sticky Web site and are thus exposed to very little advertising._ 48.Publishers do not experience sales losses as a result of online distribution.名师资料总结-精品资料欢迎下载-名师精心整理-第 2 页，共 22 页 -_ 49.Most newspaper publishers have found that the cost of operating their Web sites cannot be covered by the revenue they generate from selling advertising on the sites._ 50.Web sites that specialize in providing only classified advertising do not have profit potential._ 51.Any product that is likely to be useful after the original buyer uses it provides the potential for a classified advertising site._ 52.On Web sites that use the advertising-subscription revenue model,subscribers are typically subjected to much more advertising than they are on advertising-supported sites._ 53.Todays online banks give customers a way to pay their bills electronically,but the customers still receive most of the bills in the mail._ 54.Most companies tend not to worry much about the image they project until they grow to a significant size._ 55.People who visit a Web site usually arrive by accident._ 56.Gift retailers on the Web use the advertising-supported revenue model._ 57.No consensus has emerged on how to measure and charge for site visitor views._ 58.A large number of Web sites have sufficient numbers of visitors to attract large advertisers._ 59.It has been shown that a newspa per s presence on the Web hurts its business as a whole._ 60.Studies have shown that the responsiveness of electronic commerce sites to e-mail has been disappointing._ 61.When creating a marketing strategy,managers must consider both the nature of their products and the nature of their potential customers._ 62.Companies have always found it relatively easy to get the right products to the right places at the best time to sell them._ 63.In the four Ps of marketing,the issue of place is the need to have products or services available in many different locations._ 64.In a virtual world,companies can convey a large part of their message by the way they construct buildings and design their floor space._ 65.Using the Web to communicate with potential customers offers many of the cost savings of mass media but none of the advantages of personal contact selling._ 66.Mass media offers the highest level of trust._ 67.Media selection is critical for an online firm because it does not have a physical presence._ 68.On the Web,retailers can provide separate virtual spaces for different market segments._ 69.“Clickwords”is a term for words used to prompt a visitor to stay and investigate the products or services offered on a site._ 70.One goal of marketing is to create strong relationships between a company and its customers._ 71.The reason that one-to-one marketing and usage-based segmentation are so valuable is that they help to strengthen companies relationships with its customers._ 72.Good customer experiences can help create an intense feeling of loyalty toward the company and its products or services._ 73.Companies want to see customers move into the separation stage only if they are costing more to serve than they are worth.名师资料总结-精品资料欢迎下载-名师精心整理-第 3 页，共 22 页 -_ 74.The benefits of acquiring new visitors are the same for Web businesses with different revenue models._ 75.A banner ad is a small rectangular object on a Web page that displays a stationary or moving graphic without a hyperlink to the advertiser._ 76.A key element in any e-mail marketing strategy is to obtain customers approvals before sending them any e-mail that includes a marketing or promotion message._ 77.Branded products are more difficult to advertise and promote._ 78.Product differentiation is the first condition that must be met to create a product service or brand._ 79.Emotional branding works well on the Web._ 80.If a brand has established that it is different from competing brands and that it is relevant and inspires a perception of value to potential purchasers,those purchasers will buy the product and become familiar with how it provides value._ 81.Rational branding relies on a broad emotional appeal._ 82.Transferring existing brands to the Web or using the Web to maintain an existing brand is much more expensive than creating an entirely new brand._ 83.The Web expands the types of communication channels available._ 84.Web site designers can specify additional key words in the page that are hidden from the view of Web site visitors,but are visible to spiders._ 85.The weighting of the factors that search engines use to decide which URLs appear first on searches for a particular search term is called search engine directory._ 86.Obtaining identifiable names on the Web is an important part of establishing a Web presence._ 87.The fees charged for domain name hosting are much higher than that charged for hosting an active Web site._ 88.Companies often buy more than one domain name._ 89.The cost of acquiring a new customer is less than the cost of retaining one._ 90.Rich media ads are less intrusive than pop-up ads._ 91.An emerging characteristic of purchasing,logistics,and support activities is that they need to be flexible._ 92.Direct materials that companies buy on a recurring basis are MRO supplies._ 93.FedEx and UPS have freight-tracking Web pages available to their customers._ 94.Online Benefits is a firm that duplicates its clients human resource functions on a password-protected Web site that is accessible to clients employees._ 95.In 1999,Ericsson launched a Web site to facilitate knowledge management._ 96.Most B2C electronic commerce is an adaptation of EDI._ 97.The ASC X12 organization and the UN/EDIFACT group agreed in late 2000 to develop one common set of international standards._ 98.One of the major advantages of VANs is cost._ 99.GPAS and IBM Global Services are companies that provide VAN services.名师资料总结-精品资料欢迎下载-名师精心整理-第 4 页，共 22 页 -_ 100.The up-front cost of implementing indirect connection EDI,including software,VAN enrollment fee,and hardware,typically exceeds$500,000._ 101.Ventro opened its first industry marketplace,Chemdex,in early 1987._ 102.A purchasing or logistics strategy that works this year may not work next year._ 103.Businesses make a distinction between direct and indirect materials._ 104.Governments perform many functions for their stakeholders._ 105.Because of advances in computer technology,most businesses do not need to buy office supplies or the services of freight and transportation companies._ 106.By coordinating the efforts of supply chain participants,firms that engage in supply chain management are reaching beyond the limits of their own organizations hierarchical structure and creating a new network form of organization among the members of the supply chain._ 107.By engaging competitors in cooperative,long-term relationships,companies have found that they can work together with these competitors to identify new ways to provide their own customers with faster,cheaper,and better services._ 108.In many companies,procurement staff need not have high levels of product knowledge to identify and evaluate appropriate suppliers._ 109.A passive RFID tag does not need a power source._ 110.Many industry value chains no longer consist of a single sequence of companies linked in a single line but include many parallel lines that are interconnected in a web or network configuration._ 111.Large companies usually assign responsibility for purchasing direct and indirect materials to the same department._ 112.EDI was the first form of electronic commerce to be widely used in business._ 113.EDI increases the paper flow and streamlines the interchange of information among departments within a company._ 114.Most VANs do not require an enrollment fee._ 115.Using VANs can become cumbersome and expensive for companies that want to do business with a number of trading partners,each using different VANs._ 116.EDI and XML are both used in many businesses to handle the electronic exchange of transaction information._ 117.Many companies are willing to use the Internet to transmit FEDI transaction sets._ 118.The ultimate goal of supply chain management is to achieve a higher-quality or lower cost product at the end of the chain._ 119.FEDI transaction sets are not negotiable instruments._ 120.When EFTs involve two banks,they are executed using a VAN._ 121.The Dutch auction is also called an ascending-price auction._ 122.In a double auction,buyers and sellers each submit combined price-quantity bids to an auctioneer._ 123.Double auctions can be operated in sealed-bid format only._ 124.Online auctions are one of the fastest growing segments of online business today.名师资料总结-精品资料欢迎下载-名师精心整理-第 5 页，共 22 页 -_ 125.The most successful consumer auction Web site today(by far)is eBay._ 126.All eBay auctions have a minimum bid increment,which is about 10 percent of the bid amount._ 127.Yahoo!has created auctions using the eBay model._ 128.Portals conducting monetizing campaigns are unconcerned about visitor backlash._ 129.The lock-in effect makes the task of creating successful general consumer Web sites much easier._ 130.The types of products that are ideal for group purchasing sites are branded products with well-established reputations._ 131.In industries where there is a high degree of competition among suppliers,reverse auctions can be an efficient way to conduct and manage the price bidding that would naturally occur in that market._ 132.The act of placing a winning bid at the last second is called a lock-in._ 133.Strategies that build on a combination of virtual communiti