世纪商务英语阅读教程2-(基础篇)unit-2.ppt

Unit 2Career Management,The career management process begins with setting goals or objectives. To be specific about your goals, you need to be fully aware of your talents and abilities and have adequate knowledge of career opportunities. Career management is a continuing process that is a necessity for adapting to the changing demands of the business world. The outcome of successful career management should include personal fulfillment, work/life balance, goal achievement and financial security.,Reading Long Sentences,A: Guided Practice,B: Lets Try,Contents,Reading Skill Focus,Comprehensive Reading,Practical Reading,Text A: Set Demanding Goals,Text B: Good Jobs Go to Good Employees,Help Wanted Ads,Reading Skill Focus,Long sentences are usually complicated and difficult to understand. They often consist of one or several of the following sentence elements: subordinate clause; parenthesis; present / past participle as adverbial modifier or absolute construction; parallel structure, etc. The key to dealing with a long sentence is to seize the main body of the sentencethe sentence trunk. So the first step is to identify the subject, predicate, and object of the sentence. As long as the sentence trunk is clear, the sentence structure will stand out. Then, it will be easy to understand the whole sentence.,Reading Long Sentences,Reading Skill Focus,A:Guided Practice,Reading Skill Focus,A:Guided Practice,Reading Skill Focus,A:Guided Practice,Reading Skill Focus,A:Guided Practice,Reading Skill Focus,B:Lets Try,d,e,a,f,c,b,Reading Skill Focus,B:Lets Try,1. The American economic system is, organized around a basically private enterprise, market-oriented economy in which consumers largely determine what shall be produced by spending their money in the marketplace for those goods and services that they want most.,美国的经济是以基本的私有企业和市场导向经济为架构的， 在这种经济中， 生产什么东西， 很大程度上由消费者最喜欢消费的货品和服务来决定。,Reading Skill Focus,B:Lets Try,2. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.,在美国经济中， 私有财产的概念不仅包含对生产资源的所有权， 也指其他一些特定的权利， 如确定产品价格的权利， 又或者是与另一个私人个体(经济单位)自由签订合同的权利。,Reading Skill Focus,B:Lets Try,3. New ways of organizing the workplacereengineering and downsizingare only one contribution to the overall productivity of an economy which is driven by many other factors such as joint investment in equipment and machinery, new technology, and investment in education and training.,安排办公场所的新方法业务流程再设计和小型化仅仅是对一种经济实体的全面生产力的一个贡献， 这一实体的生产力又由很多其他因素所推动， 如： 设备和机器的联合投资， 新技术以及用于员工教育和培训的投资。,Reading Skill Focus,B:Lets Try,4. Numerous commercial enterprises, from theaters to magazine publishers, from gas and electric utilities to milk processors, bring better and more efficient services to consumers through the use of computers.,不计其数的其他商业企业， 从剧院到杂志出版商， 从公用燃气电力设施到牛奶处理厂， 都通过计算机的使用给消费者带来更好、 更有效率的服务。,Reading Skill Focus,B:Lets Try,5. Advertisement serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices.,广告能够直接帮助货物以比较合理的价格被迅速分销出去， 因此可以(使公司) 建立一个坚固的国内市场， 同时也使以具有竞争力的价格出口变得可能。,Questions: 1. Why we need dreams? 2. Whats the difficult part in realizing dreams? 3. What are the differences between dreams and goals? 4. If you want to climb up the ladder in your company, what strategy should you take? 5. Summarize the passage by less than 5 sentences.,Comprehensive Reading,Text : A,Set Demanding Goals We all want to believe that we are capable of great feats, of reaching our fullest potential. We need dreams. They give us a vision of a better future. They nourish our spirit; they represent possibility even when we are in difficulties. They keep us going. Most successful people are dreamersordinary people who are not afraid to think big and dare to be great. Dreamers are not content with being merely mediocre, because no one ever dreams of going halfway. When we were little kids in the playground we didnt dream of hitting singles in the first inning. We dreamed of that home run in the bottom of the ninth to win the World Series1 . We didnt dream of a life of struggle and hardship. We dreamed of doing something big, something splendid.,Comprehensive Reading,Text : A,We all know that we have to put in the effort to reach our dreams, but the difficult part is that most of us don t know where to start working. We might have every intention of becoming Vice President in five years, or running across the finish line in a marathon, or completing the novel we started years ago. But often we have no idea how to translate these dreams into actions. In order to make real steps toward completing our ultimate, big, splendid dreams, we have to start with specific objectives. These are our goals. Dreams are where we want to end up. Goals are how we get there. Dreams are our vision of where we are after our struggle, and the prize at the end of the journey. Goals are the individual steps we take before we finally win the prize. Our dreams are our master plan. Goals are our day-by-day blueprint that provides achievable objectives for continuous improvement. But dreams and goals are interrelated.,Comprehensive Reading,Text : A,Goals provide our daily routine. They show us where to start and they establish our priorities. They make us arrange our time and create the discipline we need in our lives. Getting yourself to establish your goals is one of the key factors in achieving success. Let s say you re trying to climb up the ladder in a large company, and you are not optimistic about your chances because there seems to be too many people competing for too few jobs at the top. Your dream is that promotion. What you have to do is to break down the dream into several parts that you can work on individually and then make a list. After studying the “dream” position, you decide that what they re looking for is a hardworking person who can manage a team well and improve productivity. Then, perfecting each of these characteristics becomes a goal you can shoot for.,Comprehensive Reading,Text : A,The first thing you do is show your boss that you are eager to work hard. Begin to seek out more long- term projects to show you can keep a certain energy level over a period of time. Then you have to show your boss that you re a team player, that you take the time to work for the group and that you re the kind of person who makes the people around you perform better. The point is that you must establish specific goals and clearly define them. Goals are not merely vague wishes, or hurriedly-made New Year s resolutions. They are specific action items to be written down and followed.,Comprehensive Reading,Text : A,Comprehensive Reading,Text : A,1 the World Series:“世界系列赛”。指美国职业棒球大联盟Major League Baseball (MLB)的总决赛。美国职棒大联盟分为国家联盟和美国联盟， 其中国家联盟(National League, NL)有16支球队， 美国联盟(American League, AL)有14支球队。世界系列赛是美国联盟和国家联盟的联盟冠军进行七场四胜的总决战， 冠军便加冕为美国职棒大联盟的最终冠军。,Comprehensive Reading,Comprehension,I. Find the trunks of the following sentences cited from Text A and point out sentence elements used in them.,1. We might have every intention of becoming Vice President in five years or running across the finish line in a marathon or completing the novel we started years ago.,We have every intention of becoming Vice President or running acrossor completing the novel.,parallel structure, attributive clause,Comprehensive Reading,Comprehension,I. Find the trunks of the following sentences cited from Text A and point out sentence elements used in them.,2. After studying the “dream” position, you decide that what theyre looking for is a hardworking person who can manage a team well and improve productivity.,You decide that-clause.,adverbial clause, object clause, subject clause and attributive clause,Comprehensive Reading,Comprehension,I. Find the trunks of the following sentences cited from Text A and point out sentence elements used in them.,3. Let s say you re trying to climb up the ladder in a large company, and you are not optimistic about your chances because there seems to be too many people competing for too few jobs at the top.,you re trying to climb up the ladderand are not optimistic .,parallel structure, attributive clause, object clause and adverbial clause,Comprehensive Reading,Comprehension,I. Find the trunks of the following sentences cited from Text A and point out sentence elements used in them.,4. Then you have to show your boss that you re a team player, that you take the time to work for the group and that you re the kind of person who makes the people around you perform better.,You show your boss that, thatand that .,parallel structure, object clauses and attributive clause,Comprehensive Reading,Comprehension,II. Choose the best answer for each of the following questions according to Text A.,1. According to the author, we need dreams because _.,A. dreams can give us a better future B. dreams are a kind of nourishment C. dreams can give us hope when we are in difficulties D. dreams can stop us from going forward,Comprehensive Reading,Comprehension,II. Choose the best answer for each of the following questions according to Text A.,2. Dreamers are able to become successful people in that _.,A. they are not ordinary people B. they like to be merely mediocre C. their dreams can often become true D. they dare to think big,Comprehensive Reading,Comprehension,II. Choose the best answer for each of the following questions according to Text A.,3. The difficult part of realizing our dreams is that _.,A. we don t know how to plan B. dreams such as becoming Vice President in five years are impossible to fulfill C. our dreams are too big D. most of us don t know where to begin working on our dreams,Comprehensive Reading,Comprehension,II. Choose the best answer for each of the following questions according to Text A.,4. In order to take steps to fulfill our ultimate, splendid dreams, we have to _.,A. take action without planning B. start with goals C. make a thorough plan before taking actions D. believe in our specific objectives,Comprehensive Reading,Comprehension,II. Choose the best answer for each of the following questions according to Text A.,5. What s the difference between goals and dreams?,A. Dreams are our master plan, while goals are how we complete the plan. B. Dreams are where we want to end up, while goals deserve the prize. C. Dreams are our vision of struggle, while goals are our day-by-day blueprint. D. Dreams are the individual steps, while goals are how we get there.,Comprehensive Reading,Comprehension,II. Choose the best answer for each of the following questions according to Text A.,6. The author gives the example of how to be promoted to a “dream” position in order to _.,A. explain how we can realize our dreams by establishing goals B. show it is very hard to be promoted C. explain there are too many people competing for too few jobs at the top D. tell us how we can get a promotion,Comprehensive Reading,Vocabulary,I. Write the word according to the explanation. The first letter of the word has been given.,1. _ satisfied with what one has 2. _ an impressive achievement 3. _excellent, or beautiful and impressive 4. _ firm decision 5. _ an idea or mental image of something to achieve 6. _ not clearly expressed 7. _ something that you plan to do or achieve 8. _ aim, purpose 9. _ not very good 10. _ a plan for achieving something,content,feat,splendid,resolution,vision,vague,objective,intention,mediocre,blueprint,Comprehensive Reading,Vocabulary,II. Fill in the blanks with the words given below. Change the form where necessary.,translate ultimate intention nourish productivity merely content blueprint vague characteristics,1. The television programme is designed to educate and not _ to entertain. 2. Courage is like love; it must have hope to _ it. 3. I hope you are _ with the work I ve done this past year. 4. We must make efforts to _ our ideal into reality. 5. The _ decision about whom to employ lies with the top management.,merely,nourish,content,translate,ultimate,Comprehensive Reading,Vocabulary,II. Fill in the blanks with the words given below. Change the form where necessary.,translate ultimate intention nourish productivity merely content blueprint vague characteristics,6. A comfortable working environment will increase _. 7. The _ of the machine are fully detailed in our brochure. 8. The _ has already been drawn for the development in the next five years. 9. I m sorry I offended you, but it wasn t my _. 10.She can only give a _ description of her attacker.,productivity,characteristics,blueprint,intention,vague,Comprehensive Reading,Word Formation,The root of a word is its most basic form, to which other parts, such as affixes and inflectional endings, can be added. The following roots can be found in the text,Comprehensive Reading,Word Formation,I. Read the text carefully, locate the words in Text A that contain one of the above- mentioned roots, and tell the part of speech and the meaning of each word.,mediocre,adj.,平庸的,individual,adj.,单个的,optimistic,adj.,乐观的,Comprehensive Reading,Word Formation,II. Match the word on the left with the explanation on the right.,E,D,J,A,H,I,F,C,G,B,Questions: 1. “Good jobs go to good employees”, do you agree? Why? 2. Explain each topic sentence from para. 2-para.7. 3. How to become a “good employee”? (qualifications) 4. Summarize the passage by less than 5 sentences.,Comprehensive Reading,Text B,Good Jobs Go to Good Employees Good jobs go to good employees. That is a fact of life. What are employers looking for in good employees? Here are some of the qualifications. Good employees take the initiative. There is a huge difference between an employee who does things on his or her own and one who doesn t. Imagine yourself as a boss. You have two employees. One does nothing unless told exactly what to do and does it poorly. The other one does any assigned task well, and in addition she is always happy to help others. She always seems to be doing something to make life easier for customers or other coworkers. Who would you rather work with? Who will you promote? The choice is obvious. Good employees take responsibility. When they are given a task they do a good job and see the task through to completion. Good employees are responsible for their own actions and the work they produce. Their tasks are done well all the time, so the employer can depend on them.,Comprehensive Reading,Text B,Good employees understand the financial side of the business. They know what activities make money for the business and focus on them.