3936国开电大《商务英语2》历年期末考试（第三题阅读理解选择题）题库（分学期版）.docx

3936国开电大商务英语2历年期末考试（第三题阅读理解选择题）题库（分学期版）3936国开电大商务英语2历年期末考试(第三题阅读理解选择题)题库 2021年1月试题及答案 Bob：Weve undertaken so many changes over the past few months.Id like to know how things are shaping up. john：There have certainly been some challenges， but Id say were on track to hit our targets for the years end. Bob：Where do you think our greatest advantage lies in our competition? john：Were taking advantage of the economies of scale.Weve been able to reduce our price point， which gives us the advantage over the competition in pricing. Bob：Ournewsupplychainhasreallybeenpushedbythemanagement.Were also thinking about expanding this strategy to other segments of the market. john：Its been tough on our competition， they just cant keep up.Not only that， but our uniqueness(独一无二性) is finally being perceived by a wider audience. Bob：Our breadth really cant be beat.Marketings also been doing excellent job on getting that message out. john：Our sportswear line combines durability(耐久性)，uniqueness and comfort-at an incredibly affordable price.Cant beat that! Bob：Were also taking advantage of social media， such as the Facebook， Twitter and other social networking tools to get the message out.Its a new territory(领域) ，but we need to continue to hone that message. john：Social media is an entirely new game.Marketings brought in some consulting specialists to help us take advantage of these new technologies. 26.How is the company doing currently? A.Rather badly. B.Rather well. C.Moderately well. 答案B 27.Where does the greatest advantage lie in their competition? A.New marketing schemes. B.Wide range of activities. C.Economies of scale. 答案C 28.What quality of the company is being perceived by a wider audience? A.The companys quality. B.The companys growth. C.The companys uniqueness. 答案C 29.What tool is the marketing department using to get their message out? A.Social media. B.Sportswear. C.Marketing chain. 答案A 30.What steps has the marketing department taken to improve their understanding of social media? A.It has created a new job for social media. B.It has consulted some consultants. C.It has ignored social media. 答案B 2020年9月试题及答案 We are disappointed to learn from your letter of March 15that50out of the 3000 cartons of Herbs supplied to your Order No.DF-3 were found deteriorated on arrival at the port of destination. We have been exporting Herbs for many years.All our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of standard quality， and enjoy a good reputation on international markets.But for any possible deterioration for which we are found liable， we shall always be ready to compensate. For this particular transaction， however， we have to point that the goods were in good condition when shipped， which was clearly stated in the clean Bill of Lading.We， therefore，are certain they were damaged or stained through careless handling while in transit， or they were put in the open and damaged by rain. Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods， please let us know and we will be willing to do so. Yours faithfully， Tom White 26.Why does Tom White feel disappointed? A.50out of the 3000 cartons of Herbs supplied were found deteriorated. B.He received a complaint letter from the client. C.The goods were delivered late. 答案A 27.How were all the Herbs before shipment? A.They were found deteriorated. B.They were found to be of standard quality. C.They were found in poor quality. 答案B 28.Is Tom White willing to compensate the loss of the client? A.No， he doesnt think it is his fault. B.No， he thinks the transportation company should compensate. C.Yes，he is willing to compensate for their loss. 答案C 29.Which might not be the reason of the damage? A.Toms company didnt inspect it clearly. B.They were damaged or stained through careless handling while in transit. C.They were put in the open and damaged by rain. 答案A 30.How will Toms company makeup for the Herbs damaged? A.They will send all the goods again. B.They will ask the insurance company to compensate. C.They will ask the client to order another 50 cartons. 答案C 2020年7月试题及答案 Product Advertising Product advertising is an important part of marketing.It aims at in er easing sales by making a product or service known to a wider audience， and by emphasizing its positive qualities.A company can advertise in various ways， depending on how much it wishes to spend.There are different media for advertising including television， radio， newspapers，magazines，the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product， how it is used and the benefits derived from its use.A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service，but more with the brand image and reputation a company wants to present to the general public or within an industry.Corporate advertising comes in three different types：image advertising， opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressing the importance of a company.Investment advertising is designed to attract potential investors， 26.Generally speaking， whats an advertising agency responsible for? A.Telling customers what they need to buy. B.Emphasizing positive qualities of products. C.Designing and organizing advertisements for customers. 答案C 27.Companies can choose how to advertise their products according to_. A.their product quality B.their advertising budget C.customers likes and dislikes 答案B 28.A good advertising program can tell people_. A.how they can benefit from using the product B.where the product is produced C.how the product is different 答案A 29._is more interested in increasing the sales of products. A.Product advertising B.Successful advertising C.Corporate advertising 答案A 30.Corporate advertising aims to buildup the companys general_. A.sales volume B.positive qualities C.image and reputation 答案C 2020年1月试题及答案 Electronic Banking Electronic banking， ore-banking， has radically changed the way customers can do banking.Before e-banking， if you wanted to check an account balance， you physically had to go to the bank branch. Now there are many banking methods available. ATM s have become very useful because they allow you to check balances，make deposits，withdraw funds and transfer money.Telephone banking enables you to conduct electronic funds transfer， check balances and pay bills.Mobile banking functions nearly the same as telephone banking， except that information is carried by Short Message Service.Online banking provides you with many more services.They include changing account details like address and password， arranging bill payments， viewing transactions and transferring money between accounts. It is important to protect your personal information when banking online.You should clear your cookies after each banking session， and make sure that your password is long enough to prevent it from being easily hacked. 26.How did people check how much money they had in their bank account before e-banking? A.They telephoned the bank. B.They wrote to the bank. C.Whey went to a bank to check it. 答案C 27.There are banking methods mentioned in the passage. A.3. B.4. C.5. 答案B 28.According to the passage， you can through telephone banking. A.change account details B.make deposits C.conduct electronic funds transfer 答案C 29.Mobile banking provides online banking. A.more services than B.as many services as C.the same services as 答案A 30.How can we protect our personal information when we conduct online banking? A.We can clean the computer whenever we use it. B.We only check our own account balances. C.We can set longer password to make it difficult for hackers. 答案C 2019年7月试题及答案 Business Ethics Nowadays， more and more attention is being paid to“Business Ethics”.But what does it mean?What is the importance of ethics in business? Business ethics is not about personality， though a good personality is valuable.Ethics is the primary element and prerequisite for a successful business.No matter what you do， you should think of business as a matter of integrity.Nowadays， the slip in ethics and the absence of social responsibility， especially integrity， have led to a crisis in business，seriously influencing social development. Events resulting from a loss of trust are being seen now and then and they affect society in many unfortunate ways.Most people know the importance of business ethics， but still some people dont honor them.We often hear media reports on problems in business， such as adding harmful materials to products.These behaviors cause much damage to consumers，who spend money but do not get quality goods， especially when these commodities do great harm to their health.It is difficult for people to forget the case in which some children consumed unsafe milk powder produced by a few immoral businesses， and their health suffered serious damage as a result.People cant bear this kind of behavior and the businesses responsible must be closed down and the related personnel be punished. 26.Whats the primary component for a prosperous business? A.Good management. B.Reliable credit status. C.Business ethics. 答案C 27.What is the influence of losing integrity? A.It hinders social development. B.It worsens the companys reputation. C.It reduces peoples trust between each other. 答案A 28.What is peoples attitude towards business ethics? A.All people pay attention to business ethics. B.Lots of people know its importance but some still dont honor it. C.Most people attach importance to it and follow it. 答案B 29.Which of the following items is NOT mentioned in this passage? A.Nowadays， the absence of ethics， especially integrity has led to a crisis in business world. B.Manufactures immoral behaviors do little harm to consumers. C.Media is very important for people to know more about commodities. 答案B 30.What is the authors attitude toward immoral behaviors in business? A.Critical. B.Affirmative. C.In different. 答案A 2019年1月试题及答案 Bob：Weve undertaken so many changes over the past few months.Id like to know how things are shaping up. John：There have certainly been some challenges， but Id say were on track to hit our targets for the years end. Bob：Where do you think our greatest advantage lies in our competition? John：Were taking advantage of the economies of scale.Weve been able to reduce our price point， which gives us the advantage over the competition in pricing. Bob：Ournewsupplychainhasreallybeenpushedbythemanagement.Were also thinking about expanding this strategy to other segments of the market. John：Its been tough on our competition， they just cant keep up.Not only that， but our uniqueness(独一无二性) is finally being perceived by a wider audience. Bob：Our breadth really cant be beat.Marketings also been doing excellent job on getting that message out. John：Our sportswear line combines durability(耐久性)， uniqueness and comfort-at an incredibly affordable price.Cant beat that! Bob：Were also taking advantage of social media， such as the Facebook， Twitter and other social networking tools to get the message out.Its a new territory(领域) ，but we need to continue to hone that message. John：Social media is an entirely new game.Marketings brought in some consulting specialists to help us take advantage of these new technologies. 21.How is the company doing currently? A.Rather badly. B.Rather well. C.Moderately well. 答案B 22.Where does the greatest advantage lie in their competition? A.New marketing schemes. B.Wide range of activities. C.Economies of scale. 答案C 23.What quality of the company is being perceived by a wider audience? A.The companys quality. B.The companys growth. C.The companys uniqueness. 答案C 24.What tool is the marketing department using to get their message out? A.Social media. B.Sportswear. C.Marketing chain. 答案A 25.What steps has the marketing department taken to improve their understanding of social media? A.It has created a new job for social media. B.It has consulted some consultants. C.It has ignored social media. 答案B Far East：Logistical Solution June 1， 2016 Dear Mr.Anderson， We appreciate very much the cooperation you have always extended to us.I provide more information below about our company and the services we offer for your reference. Far East is a specialist logistics service provider.We operate in sectors of commerce and industry where flexible solutions are required. Were flexible adaptable and innovative.Everything we do is about your business.We will tailor our services to your exact needs， or provide a unique solution. An example of a recent action was the delivery of sandbags to Rowlands Castle this week.Our customer urgently required the delivery due to the local flooding. Also，the customer worked nights， so we had to make the delivery fit with her work schedule.To make it more manageable， we divided the sandbags on to two pallets. On arrival， our staff parked in one foot deep water and assisted the customer with placing the sandbags so that they stopped her property from being flooded.Needless to say，our customer was very happy with the quality of service. The fact is that we care about our customers and we are passionate about cur services.Thank you for your attention. Yours sincerely， Lin Hanxue(Ms.) Logistics Officer 26.Lin Hanxue thanks Mr.Anderson_. A.for his kindness B.to get more help C.for their joint work 答案C 27.Far East is a specialist logistics service provider which_. A.works at night B.is flexible， adaptable and innovative C.provides information 答案B 28.The customer urgently asked them to deliver the sandbags_. A.because they care about the customers business B.because they can split down the sandbags into two pallets C.to stop her property from being flooded 答案C 29.They divided the sandbags on to two pallets_. A.to make the delivery fit with the requirements B.because they are too heavy C.to make it easy to handle 答案C 30.The main purpose of the letter is to show that_. A.Far East cares about their customers and they are passionate about their service B.their customers are very happy with the quality of service C.an example of their latest actions 答案A 2018年7月试题及答案 Personal Income Tax Rate Personal Income Tax Rate(monthly) (Valid from Sept.1， 2011) bracket grading tax rate(%) (TR) simple coeff