商务英语课件PPT (11).pdf
Business English商务英语商务英语3.3 Writing:Letter of Establishing Business Relations Unit 3 MarketingI.IntroductionII.Words and ExpressionsIII.SamplesIV.ExercisesContentsContentsI.Introduction Establishing business relations actually means to chooseand determine the trade partner.The two parties need to get to know the counter partysfinancial credit,operating capacity,business scope andsome other essential conditions.I.Introduction Only on the condition of trust can the transaction be carriedout smoothly.This kind of letters should be written cordially,sincerelyand courteously.By what means can a businessman acquire andsecure all the necessary information about a newmarket and a new client?1.Channels The advertisements in newspapers,on TV,theInternet,etc.The introduction from his business connections The market investigations Export commodities fairs1.Channels Self-introductions or enquiries received from themerchants abroad The banks Commercial Counselors Office Chamber of Commerce both at home and abroad1.Channels The source of information The intention of writing the letter Self-introductiongenerally,the company and its main products Expectation from the addressee2.Contents of the Letterestablish/enter for/set up business relations建立业务关系建立业务关系We are willing to establish/enter into business relationswith your firm on the basis of equality and mutual benefit.Your letter expressing the hope of establishing businessconnections with us has met with approval.II.Words and Expressionsenjoy a good reputation/great popularity享有良好的声誉享有良好的声誉/极受欢迎极受欢迎Our products have enjoyed a great reputation home andabroad for their high quality and fine workmanship.The goods are most popular with/enjoy great popularityour customers.II.Words and Expressionscredit standing 信用状况信用状况As to our credit standing,we are permitted to mention theBank of England,London,as a reference.acquaint.with 使熟悉；使了解使熟悉；使了解In order to acquaint you with our business line,we areairmailing you,under separate cover,our latest catalogue foryour reference.II.Words and Expressionsbe obliged/appreciative/grateful 感激感激/感谢感谢We should be obliged/appreciative if you would replyour letter at your earliest convenience.coincide with 符合；与符合；与一致一致Your desire to establish business relations coincideswith ours.II.Words and ExpressionsSource of informationWe have learned with pleasure the name and address of yourcompany from the Commercial Counselors Office of the ChineseEmbassy in London.On the recommendation of.Co.Ltd.,we are given to understandthat your company is potential buyer of Chinese Silk products.Your company has been introduced/recommended/passed on tous by Maple Company and we have heard that you are in themarket for Electric appliances.II.Words and ExpressionsIntentionWe are now writing you for the purpose of establishingbusiness relations with you.We are willing to enter into/establish business relations withyour firm on the basis of equality and mutual benefit.We now avail ourselves of this opportunity to write to youwith a view to entering into business relations with you.II.Words and ExpressionsSelf-introductionWe are a state-operated corporation of long standing and high reputation,engaged in both the import and export of Textiles for more than 20 years.We specialize in/handle the export of Chinese Light Industrial Productsand would like to trade with you in this line.Owing to the superior quality,attractive design and reasonable price,ourproducts sell well all over the world.For our financial position and credit standing,please refer to the Bank ofChina,Xian Branch.II.Words and ExpressionsExpectationPlease let us have your specific enquiry if you are interested in any ofthe items listed in the catalogue.Please let us have all necessary information regarding your productsfor export.Our mutual understanding and cooperation will certainly result inimportant business.We shall appreciate it if you will send us a brochure and sample bookby air soon.II.Words and ExpressionsDialogue:Establishing Business RelationshipsAis John Smith and B is Zhou Hong.A:Good morning.My name is John Smith.Im an importmanager.B:How do you do,Mr.Smith?My name is Zhou Hong.Heresmy card.A:Nice to meet you,Miss Zhou.Weve learned that youspecialize in the export of electronic products.B:Will you please take a seat?Mr.Smith,have you seen thedisplay of our electronic products in the exhibition hall downstairs?Dialogue:Establishing Business RelationshipsA:Yes.I had a look just now.I found some of the exhibits ofexcellence quality and beautiful design.I feel we might be ableto do a lot of business together.B:Sure,we can.You know,weve been in this line for morethan twenty years.A:So,Ms.Zhou,were a newly-established company,but wehave wide connections with wholesalers and retailers all overAmerica.B:Good.We can hold more talks later on to iron out the details.A:Sure.III.SamplesDear Sirs,On the recommendation of your Chamber of Commerce,we have learnedwith pleasure the name and address of your company.We are writing youin the hope of establishing business relations with you on the basis ofequality and mutual benefit.WespecializeintheexportationofChineseChemicalsandPharmaceuticals,which have enjoyed great popularity in world market.Togive you a general idea of our products,we are sending you under separatecover a catalogue together with a range of pamphlets for your reference.Please let us have your specific enquiry if you are interested in any of theitems listed in the catalogue.Your prompt reply will be highly appreciated.Yours faithfully,Sample 1 Exporter Writes to ImporterSourcePurposeSelf-IntroductionExpectationDear Sirs,The Hong Kong Trading Company recommends that you are dealing in theimport of tablecloths.We would like to take this opportunity to approach youwith a view to entering into friendly business relation with you.We are a joint venture company,mainly dealing in the export of ChineseCotton Piece Goods,for more than 30 years.Our products have enjoyed a greatreputation home and abroad for their high quality and fine workmanship.In order to acquaint you with our business line,we are airmailing you,underseparate cover,our latest catalogue for your reference.Please let us knowimmediately if you are interested in our products.We would be glad to sendyou our price list and samples as soon as we receive your specific enquiry.We are looking forward to your reply.Yours faithfully,Sample 2 Exporter Writes to ImporterDear Sirs,We owe your name and address to the Overseas Department of China Bankin Sydney.They have informed us that your Corp.is a well-establishedexporter of textile.We are one of the principal manufacturers of wool sweater in Australia andare interested in importing quality wool and cashmere sweaters.It will be a great pleasure to receive your details and prices of varioussweaters with photos and specification.And we are confident that we shallbe able to give you some large orders if you would cooperate with us ondelivery,price and quality.We are looking forward to establishing a friendly business relationship withyou soon.Yours sincerely,Sample 3 Importer Writes to ExporterIV.ExercisesExercise 1 Dear Sirs,A few days ago,1)我们有机会在成都国际贸易中心看到了贵公司的产品展示,and we were most impressed with their quality and low prices.2)We are very willing to offer you our services as a trading firm2)作为一家贸易公司，我方非常愿意为贵公司提供服务.We haveexcellent connections in the trade and 3)我们在这类产品的进口业务方面很有经验.3)We are fully experienced with the import business for this type of products4)we operate our own advertising agencyIn addition,4)我们拥有自己的广告公司 and we can use the latestmarketing procedures quite efficiently.5)你一定可以大大增加你的营业额if you would allow us to promote sales of your products throughout China.5)You can be sure of increasing your turnover considerablyWe look forward to hearing from youYours sincerely，1)we had the opportunity to see a display of your productsat the Chengdu International Trade CenterWrite an letter on establishing business relations with thefollowing words.advertisement The Economy Daily leather boxes shoes full details earliest delivery discounts regular purchases annual requirements leathersundriesconsiderablecatalogdetailsspecificationsExercise 2Thank You
