商务英语课件PPT (6).pdf
Business English商务英语商务英语2.2 Presenting a ProductUnit 2 Products and ServicesI.Sentence PatternsII.DialogueIII.Presenting a ProductIV.ExerciseContentsAsking for product information What does the guarantee cover?Do you offer after-sales service?How does it work?How many colors does it come in?How do you install it?I.Sentence PatternsAsking for product information Does the battery last long?How long/wide/high/thick/deep is it?Whats its length/width/height/thickness/depth?What are the main/unusual/distinguishing selling points of your product?What is it made of?I.Sentence PatternsGiving general information about products It can be used for This is equipped with This is priced at This type of product comes in colors/flavors.The main selling point of it isI.Sentence PatternsGiving general information about products This is one of our latest design/top brands.Its our best-selling product.The material is of good texture.Our product is elegant,durable,small in size,light inweight and reasonable in price.Its 30 inches long/wide/high/thick/deep.I.Sentence PatternsGiving general information about products We have a large range of sizes.We have a fine selection of curtains.The design comes in four colors and all sizes.Its safety features are state-of-the-art.This item is far above standard quality.I.Sentence PatternsComparing products Compared with other competing products,our productslook better and are lower in price.Our latest cellphone is much lighter and slimmer than itscompetitor.This refrigerator is more environmentally-friendly.Our products are superior in quality to any other brandavailable on the market.I.Sentence PatternsIntroducing products or services Our goods have won a high appreciation among our customers.The product is gaining popularity because of its fine quality,competitive price and our honest dealings.Our silk garments sell well in many markets due to their fine workmanship and novel design.I.Sentence PatternsIntroducing products or services The walking shoes are lightweight and will take you whereyou need to go.Available in an array of festive fragrances,our naturallyderived gel hand wash will leave your hands soft and clean.Our services encompass a wide range of things.As acomprehensiveinsuranceagency,weoffernotonlyhousing and car insurance,but health and life insuranceamong others.I.Sentence PatternsIntroducing products or services Theproductsembraceacompleterangeofspecifications for choice.We provide for on-site maintenance within one yearafter the purchase.We are prepared to accept orders for goods withcustomersown trademarks or brand names.I.Sentence PatternsII.DialogueA:Good morning.Yesterday,I got a call from you,asking me to come today to check and fetch thecomputer I ordered the other day.B:Well,may I know your name?A:John Brown.B:Oh,yes,Mr.Brown.Step this way,please.Herewe are.This is the one you ordered.We have beentesting it for three days and it works well.And now,you may have a look yourself.Take your time.A:Thank you.Its really excellent.However,nobodycan guarantee everything.What if there should occursome mechanical problems?II.DialogueB:If it doesnt work properly within two months,you maybring it back.If there is any repair work needed within thistime,our service department will see to it free of charge.Andwe guarantee it for two years.After the expiration of theguarantee,we charge for the parts only.A:It sounds very attractive.I think I am quite satisfied.Bythe way,could you have it delivered?B:Yes,of course.All goods purchased here can be deliveredfree.A:Thats good.Where should I pay,please?B:Please pay the cashier over there.Heres the receipt.Andthis is your warranty certificate.Please keep it.A:Thank you.II.DialogueIII.Presenting a Product give a good first impressionThe FAB approach:Feature Advantage BenefitIII.Presenting a Product Three-step presentation structure:Introduction Main body ConclusionIII.Presenting a Product Structure of the presentationStatement of objectives:Today,Id like to talk aboutOutline of structure:Ill divide my talk intoStarting the first point:Let me start with the first pointStarting another point:I will move on to the next pointSummarizing:To sum up,the product has/isConcluding:Thank you for your time and attention.Answering questions:Are there any questions?1)Stating the objective 2)Giving an outline 3)Place of questions 4)Starting the first point 5)Referring to visual aids 6)Clarifying7)Closing a point 8)Starting another point 9)Finishing10)Summarizing 11)Concluding_ a.If you have any questions,Id be glad to answer them at the end._ b.Let me just go over that again._ c.Ill have to close there._ d.Today I aim to talk about after-sales service._ e.Lets turn to the question of advertising._ f.Ive divided my talk into three parts._ g.So,weve covered three main points._ h.Id like you to look at this chart._ i.I think we all agree that the new product has to be launched next month._ j.Lets start with the market research results._ k.Is all that clear?1)2)3)4)5)6)7)8)9)10)11)Please identify the function of the following expressions.Use gestures.Use an expressive voice.Always stand.Using highlights or colors on charts.Use controversy.Use metaphors.Have smooth verbal transition between slides.How to make the product presentation more impressive?My talk today is aboutFirstly,Ill demonstrateThen Ill outlineFinally,Ill show youThis means thatWhy is this important?Because its And so,to sum up,Thank you for your time.Now over to you.please feel free to ask questions.Example of presenting a productface recognitionvoice recognitionimage recognitionVideoHow is the advance technology of Tencent Youtu applied?Do a research on a certain product available onthe market.Make a presentation on it.Performance Features Ease of servicing Reliability Durability Aesthetics Brand imageIV.ExerciseThank You
