复旦大学2010年企业管理研究生考试真题学习资料.doc

Good is good, but better carries it.精益求精，善益求善。复旦大学2010年企业管理研究生考试真题-复旦大学2010年硕士研究生入学考试考试科目：858企业管理综合理论与知识PleaseanswerthefollowingquestioninEnglish.AnyanswerinChinesewillnotbescored.1、AfirmfacesthedemandcurveP=70-0.001Q.Whatpriceandquantitymaximizetotalrevenue?Whatisthepriceelasticityatthispoint?(15point)2、Supposethatafirmsproductionfunctionisq=10LK.Thecostofaunitoflaboris20andthecostofaunitofcapitalis80.a)Ifthefirmiscurrentlyproducing100unitsofoutput.Whatarethecost-minimizingquantitiesoflaborandcapitalandthecorrespondingminimizedcost?b)Ifthecostoflaborsharplyincreasesfrom20to80,whatwillbethenewcost-minimizingquantitiesoflaborandcapital?(20point)3、Twofirmsareinthechocolatemarket.Eachcanchoosetogoforthehighendofthemarket(highquality)orthelowend(lowquality).Ifbothchoosetogoforthehigh-premiumsegmentofthemarket,eachofthemwillearn50unitsofprofit;ifbothchoosethelow-premiumsegment,firm1willsuffer20unitsoflossandfirm2willsuffer30unitsofloss.Iffirm1goesforhighendwhilefirm2goesforlowend,therespectiveprofitlevelsforfirm1and2are100and800;Onthecontrary,iffirm1goesforthelowendwhilefirm2goesforhighend,theprofitlevelsforfirm1and2are900and600respectively.a)Constructthepayoffmatrixforthisgame.b)Whatoutcomes,ifanyareNashequilibrium?c)Whatisthecooperativeoutcome?d)Whichfirmbenefitsmorefromthecooperativeoutcome?Howmuchwouldthatfirmneedtooffertheothertopersuadeittocollude?(20point)4、Thedancingmachineindustryisaduopoly.Thetwofirms,ChuckieBCorpandGeneGeneDancingMachines,competethoughCournotquantity-settingcompetition.ThedemandcurvefortheindustryisP=100-Q,whereQisthetotalquantityproducedbyChuckieBandGeneGene.Currently,eachfirmhasmarginalcostof40andnofixedcost.a)Findtheequilibriumprice,profit-maximizingoutputforeachfirmandthecorrespondingprofiteachfirmearns.b)Comparetheaboveresultswiththeoutcomesinperfectcompetitionandcollusion(monopoly)(20point)5、Whattypeofskillswouldamanagerneedtoeffectivelyworkinaprojectstructure?Inaboundarylessorganization?Inalearningorganization?(10point)6、How,ifatall,doestheimportanceofknowledgeofOBdifferbasedonmangerslevelintheorganization?Bespecific.(10point)7、Couldmanagersuseanyofthemotivationtheoriesorapproachestoencourageandsupportworkforcediversityefforts?Explain.(10point)8、Doyouthinkthatmostmanagersinreallifeuseacontingencyapproachtoincreasetheirleadershipeffectiveness?Discuss.(10point)9、Howmightoperationsmanagementapplytoothermanagerialfunctionsbesidecontrol?(10point)10、Isthereanyconnectionbetweenorganizationalknowledgeandbenchmarkingofinternalbestpractices?Explain.(10point)11、Howmightthestagesofmoraldevelopment,individualcharacteristics,andstructuralvariablesaffectamanagersdecisiontobehaveethicallyorunethically.(15point)-