国际商务英语授课国际商务 (19).pdf

Arrow sews up 10-year expansion plan箭牌卫浴确定未来箭牌卫浴确定未来 10 年的全球扩张计划年的全球扩张计划中国陶瓷洁具和智能家居服务提供商箭牌家居集团股份有限公司已经确定了未来 10 年的全球扩张计划。Arrow Home Group Ltd,a Chinese ceramic sanitary ware and smart homeservices provider has sewn up its global expansion plan for the next 10 years.Arrow aims to establish a network of dealers and franchises covering 180countries and regions by 2031.Lu Jinhui,deputy general manager of Arrow,said,Arrow will ramp up resources to explore countries and regions involved in the Beltand Road Initiative.Arrows products and services are already available in morethan 68 countries and regions,including Australia,Indonesia and Senegal.A retail shop of Arrow Home Group Ltd in Shaoxing,Zhejiang province.Photo by ZHU HANXIAO/FOR CHINA DAILYAccording to him,Arrow sees the Middle East,which it entered in 2003,as animportant gateway to international markets.The company was a designated ceramicsanitary ware supplier to the China Pavilion at Expo 2020 Dubai UAE.The honorcame Arrows way after 27 years of research and development activities in productinnovation,which was accompanied by strategic brand building.Arrows products are used at several local landmark sites.To better exploitopportunities in the region,Arrow unveiled products tailor-made for local consumers.In the United Arab Emirates,where water consumption is the most precious in theworld,each drop of wasted water may add up to an environmental threat.So,Arrowdeveloped toilets with high water efficiency.Their unique sewer design and aflushing structure reduce water resistance and water consumption.Arrow is committed to green development,and its products will entail only atiny carbon footprint.Arrows advantages in overseas markets come from excellentmanufacturing capacities in China,a wide range of household products,a matureoverseas marketing system and years of brand influence.Analysts said Chinese sanitary ware product makers such as Arrow have maderapid progress in both product development and design in recent years.The Chinesesanitary ware market is no longer dominated by foreign brands,and more Chinesecompanies in this segment are going global.Chinas smart home market is expected to see rapid growth in the coming yearsas high-end AI-powered products grow in popularity,according to a report from theChina Center for Information Industry Development,a Beijing-based think tank.Inthe next 10 years,Chinese household products will enter a new era of smart homeeconomy and need to embrace digitalization to transition to the intelligent productera,so as to better meet peoples demands for a high-quality life.References：1.Arrow sews up 10-year expansion planhttps:/ see huge growth opportunities from changing energy patternshttps:/ Accessed:2021-04-283.Arrow eyeing greatly expanded overseas presencehttps:/