商务英语谈判技巧语言艺术.doc

此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。商务英语谈判技巧语言艺术商务英语谈判就是在国际贸易中谋求双方能够取得最大利益的过程,在商务英语谈判中,谈判双方可以通过谈话沟通交流等方式和手段协调双方的要求,商务英语谈判的语言技巧能够在叙述、提问、回答、说服等方面体现出来,下面范文网小编整理了商务英语谈判技巧语言艺术，供你阅读参考。商务英语谈判技巧语言艺术01Dialogue 1A: Is there any way you can cut us a better deal on your wholesale price for this order?B: We did the best that we could to give you a low price. Did you get our latest estimate?A: Based on the estimate you gave us, by the time we figure in transportation and other expenses, our profit is shot. With the offer youve given us, were making next to nothing. Cant you do any better?B: Ive already given you a discount of 20% off of what we normally charge if I go any lower, well have loss on the project. I really want to work with you on this, but weve already gone as low as we could go.A: To be honest Our budgeted cost cant exceed more than $150 dollars per unit. Thats our bottom line. If you can meet that price, you will get a deal. OtherwiseB: Ill say that Ill go over the numbers again with our financial team and see what I can do. I cant give you any guarantees, but Ill try.Dialogue 2A: Youve got the email with all the specifications for the project from us, well be accepting bids until noon on Tuesday, if you have any questions in the meantime, please let me knowB: Actually, I do have a question. Wed like to know what you had in mind for a budget on this project. Were hoping to put together a really competitive bid, but at the same time, wed like to hit your target price too.A: I understand, but unfortunately it is our policy not to disclose our bottom line. You can be assured that price is a weighty consideration when we review the proposals, but we also take other elements into consideration, including design and practicality. We also give weight to the reputation of the submitting company.B: Do you have any price range? Is there any way you can give me some ideas of which direction to go, or how high is too high?A: We are just looking for a reasonable price according to the specifications in our project blueprint. Thats all I can say.商务英语谈判技巧语言艺术02Using effective questioning问一些有建设性的问题问一些有建设性的问题是成功协商议题的基石。这是给了双方一个机会来表明双方各自在关键议题上的态度，例如目标及期望。多问一些开放式的问题将可以尽早给予彼此阐述观点的机会。例如，你可以这样问”What are you hoping to achieve today?Recovering from offending someone克服对方敌对意识谈判中往往会遇到对方强烈的敌对意识，这时候你必须设法克服它。通常的方法是接受对方的“排斥”，但将之转化为正面的作用。你可以说”If I seemed sharp a few moments ago,be assured that it was only due to my determination to make this work.”Showing humility展现亲和力谈判是双方沟通的过程，所以必须避免陷于一连串的”I m right,you re wrong”的情形。展现亲和力尊重那些对象，千万不要装做已有所有答案，请把一些议题的控制权让给别人。你可以说”That s more your area of expertise than mine,so I d like to hear more.”Recovering from negotiation breakdown让谈判“起死回生”当对方因愤怒、怨恨或不愿意聆听而使得双方关系濒临决裂的时候，要特别注意具有建设性的对谈。承认错误并且展现诚意是让谈判起死回生的好办法。你可以说”What happened last week was unacceptable as it was unintentional.Shall we move on?”In business,skilled negotiation can be the difference between making a million dollar contract and being fired.3