(完整word版)自考公共关系学第八章练习题(word文档良心出品).pdf

1 一、单项选择题1.从展览的性质看，展览会可以分为（）。A.宣传展览会和贸易展览会B.大型综合展览会和袖珍展览C.室内展览会和露天展览会D.单一商品展览会和混合商品展览会2.开展贸易展览会的目的是（）。A.揭露某种骗局B.开拓商品市场，以展促销C.宣传某种思想或观点D.宣传某一成果3.从举办展览的场地看，展览会可以分为（）。A.大型综合展览会和袖珍展览B.宣传展览会和贸易展览会C.室内展览会和露天展览会D.单一商品展览会和混合商品展览会4.关于室内展览会和露天展览会，下列说法错误的是（）。A.室内展览布置较为复杂，所需费用也较大B.露天展览会举办时间不宜过长C.大多数的展览都在室外进行D.露天展览会布置工作较简单5.从（）看，展览会可以分为单一商品展览会和混合商品展览会。A.展览的规模B.展出商品的种类C.举办展览的场地D.展览会的性质6.橱窗陈列展览和流动车展览属于展览活动中的（）。A.袖珍展览B.小型展览会C.中型展览会2 D.综合展览会7.展览会最正规、最庄重的形式是（）。A.博览会B.交流会C.贸易展览会D.袖珍展览会8.企业开业、博览会、交易会、重要工程竣工或奠基等大型活动的第一天举行的庆贺仪式是（）。A.乔迁庆典B.开幕庆典C.重大成果庆典D.受到特殊嘉奖庆典9.展览会结束后，需要做的工作是（）。A.准备好业务洽谈处、组织好工作人员B.对展览会效果进行测定C.向新闻机构采取合适的形式发布消息，提供充足的新闻稿和资料D.对展览会的各项费用，要仔细预算，并报上级有关部门批准10.某企业产品全国销量第一，为将信息迅速传播给公众，从而进一步提高企业声誉，该企业可以采取的庆典活动是（）。A.开幕庆典B.周年庆典C.重大成果庆典D.受到特殊嘉奖庆典11.某烟草经营企业为了宣传该企业，吸引公众注意力，不可以使用的方式是（）。A.直接对产品进行广告宣传B.举办企业周年庆典C.为某运动会提供赞助D.在烟草博览会上参展12.下列不属于赞助的作用的是（）。A.表明自己承担社会责任文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 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B.培养与社会公众的良好感情C.通过赞助活动做广告D.降低企业生产成本13.赞助活动的最大特色就是其（）。A.盈利性B.排他性C.时效性D.利他性14.赞助活动的实施步骤正确的是（）。A.确实赞助政策确定专人负责进行前期研究测定、评估效果B.确定专人负责确实赞助政策进行前期研究测定、评估效果C.进行前期研究确实赞助政策确定专人负责测定、评估效果D.确定专人负责进行前期研究确实赞助政策测定、评估效果15.对外开放参观，下列说法错误的是（）。A.任何一次对外开放参观活动都应有明确的目的B.开放参观的时间最好安排在一些特殊的日子，如周年纪念日、企业开工日、节日等C.较大规模的团体参观可以陪同他们到几个部门去，并介绍情况，赠送资料和纪念品等D.从有开放参观的构想起一直到活动的结束，都应有高层主管人员参与其中二、多项选择题1.关于室内展览会和露天展览会，下列描述正确的是（）。A.较为精致、贵重的物品多在室内展览B.农副产品(如各色花卉)等多在露天展览C.室内展览时间可以延长D.露天展览举办时间不宜过长E.露天展览会最大的特点是布置工作较简单2.从展览的规模看，展览可以分为（）。A.大型综合展览会B.中型展览会C.贸易展览会D.小型展览会文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z84 E.袖珍展览3.展览会具有的特点有（）。A.传播媒介的多样性B.传播过程的高效性C.双向沟通的直接性D.沟通方式的分散性E.传播方式的直观性4.关于展览会的特点，下列说法正确的是（）。A.能给组织提供与公众直接进行双向沟通的机会B.是一种高度集中和高效率的沟通方式C.参展单位可以让公众了解自己，但是不能即刻了解公众对传播意见的反映D.一般以展出实物为主，又有专人当场进行示范、讲解，形象生动E.采用的传播媒介包括声音媒介、文字媒介及图像媒介5.下列属于展览会期间要做好的工作的是（）。A.搞清楚展览会的目的、主题和类型B.安排好接待工作，强调工作人员尊重参观者C.充分做好本企业展台传播内容的准备工作D.加强新闻发布工作，搜集参观者所反馈的信息E.拟出知识测验题，以有奖问答方式吸引参观者回答6.庆典活动的类型有（）。A.开幕庆典B.周年庆典C.乔迁庆典D.重大成果庆典E.受到特殊嘉奖庆典7.下列工作中需要在开幕典礼前做的是（）。A.介绍来宾B.安排好工作人员C.拟定好开幕(开业)典礼的程序D.写好热情庄重的发言稿文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 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E.发出邀请，落实重要人物是否出席8.企业因某种原因迁往新址，可举行声势浩大的庆祝活动，这样做的目的是（）。A.扩大对企业的宣传B.办好庄严隆重的乔迁典礼是获得政府及有关部门重视和支持的重要环节C.使公众进一步了解和评价企业，增加公众对企业的信任感D.使公众与企业共享成功的喜悦，并借此机会答谢公众的支持和厚爱E.将搬迁的信息传达给公众，尽量减少因搬迁给企业带来的不利影响9.根据赞助的对象，赞助活动可以分为（）。A.赞助教育和科研事业B.赞助体育活动C.赞助新闻出版D.赞助文化艺术事业E.赞助福利事业和受灾地区10.组织对外开放参观，需要认真研究的问题有（）。A.目的和规模B.时间和人员C.准备宣传材料D.选择参观路线E.做好解说和接待工作三、简答题1.简述开幕(开业)典礼的一般程序？2.企业开展周年庆典活动需要注意的问题有哪些？3.赞助具有哪些作用？4.简述赞助活动的实施步骤。四、论述题。1.举办展览会应做的具体工作有哪些？文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z86 答案部分一、单项选择题1.【正确答案】A【答案解析】从展览会的性质看，有宣传展览会和贸易展览会。参见教材P180。2.【正确答案】B【答案解析】贸易展览会的目的是开拓商品市场，以展促销。选项ACD 是宣传展览会的目的。参见教材 P180。3.【正确答案】C【答案解析】从举办展览的场地看，有室内展览会和露天展览会。参见教材P180。4.【正确答案】C【答案解析】大多数的展览都在室内进行，显得较为隆重，且不受天气影响，举办时间可以延长。但室内展览布置较为复杂，所需费用也较大。露天展览会最大的特点是布置工作较简单，但受气候条件限制，时间不宜过长。参见教材P180。5.【正确答案】B【答案解析】从展出商品的种类看，有单一商品展览会和混合商品展览会。参见教材P180。6.【正确答案】A【答案解析】橱窗陈列展览和流动车展览等属于袖珍展览。参见教材P181。7.【正确答案】A【答案解析】展览会最正规、最庄重的形式是博览会。参见教材P181。8.【正确答案】B【答案解析】开幕(开业)庆典是指企业开业、博览会、交易会、重要工程竣工或奠基等大型活动的第一天举行的庆贺仪式。参见教材P182。9.【正确答案】B【答案解析】选项 ACD 属于展览会准备阶段的工作。参见教材P182。文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z87 10.【正确答案】C【答案解析】企业取得重大成就后，可通过举办庆祝活动，将信息迅速传播给公众，从而进一步提高企业声誉，使公众进一步了解和评价企业，增加公众对企业的信任感。参见教材P185。11.【正确答案】A【答案解析】烟草经营企业不能对产品直接进行广告宣传。参见教材P185。12.【正确答案】D【答案解析】选项 D 不属于赞助活动的作用。参见教材P185。13.【正确答案】D【答案解析】赞助活动的最大特色就是其利他性。参见教材P186。14.【正确答案】B【答案解析】赞助活动的实施步骤：（1）确定专人负责；（2）确实赞助政策；（3）进行前期研究；（4）测定、评估效果。参见教材P186。15.【正确答案】C【答案解析】参观活动开展之前要确定规模的大小，从而作出相应的安排。少数几个人参观，可以陪同他们到几个部门去，并介绍情况，赠送资料和纪念品等；如果是较大规模的团体参观，最好制定一个计划，安排好接待次数、每次参观人数和开放时间等。选项C 说法有误。参见教材P187-188。二、多项选择题1.【正确答案】ABCDE【答案解析】大多数的展览都在室内进行，显得较为隆重，且不受天气影响，举办时间可以延长。但室内展览布置较为复杂，所需费用也较大。露天展览会最大的特点是布置工作较简单，但受气候条件限制，时间不宜过长。一般来说，较为精致、贵重的物品在室内展览，而农副产品(如各色花卉)等则多在露天展览。参见教材P180。2.【正确答案】ABDE【答案解析】从展览的规模看，有大型的综合展览会、中型展览会、小型展览会和袖珍展览。参见教材P181。3.【正确答案】ABCE文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8文档编码:CB7Y5U2H9W4 HO1M2W8F3E9 ZV4T4Z4P1Z8