印度学生移动市场 Study+of+Students+Behavior+on+Mobile+Phones.ppt

印度学生移动市场印度学生移动市场 Study+of+Students+Behavior+on+Mobile+PhonesOUTLINEINTRODUCTIONMETHODOLOGYANALYTICALREPORTKEYPOINTSRECOMMENDATIONSIntroductionAmobile phone(alsocalledcell phoneorhand phone,includingwireless phone,cell phone,cellular phone,cellular telephoneorcell telephone)isalong-range,electronicdeviceusedformobilevoiceordatacommunicationoveranetworkofspecializedbasestationsknownascellsites.HISTORYIn1908,U.S.Patent 887,357fora wireless telephone wasissuedinto Nathan B.StubblefieldofMurray,Kentucky.In1945,the zero generation(0G)of mobile telephones wasintroduced.The first commercial citywide cellular network waslaunchedinJapanbyNTTin1979.In1983,Motorola DynaTACwasthefirstapprovedmobilephonebyFCCintheUnitedStates.Thefirst modern network technology ondigital2G(secondgeneration)cellulartechnologywaslaunchedbyRadiolinja(nowpartofElisa Group)in1991in Finland.Thefirst data services appearedonmobilephonesstartingwithperson-to-person SMS text messaginginFinlandin1993In2001thefirst commercial launch of3G(ThirdGeneration)wasagaininJapanbyNTT DoCoMoontheWCDMAstandard.FeaturesTextmessageVoicecallsincludingcallregistersGPSNavigationMusic(MP3)&Video(MP4)playbackRDSRadioReceiver,alarmsMemoanddocumentrecordingPersonalorganizerandpersonaldigitalassistantfunctionsAbilitytowatchstreamingvideoordownloadvideoVideocuttingBuild-incameraandcamcorderswithautofocus&flashRingtones,gamesPTTmemorycardreader(SD),USB,Infrared,Bluetooth,WiFiconnectivity,instantmessagesInternete-mailandbrowsingServingaswirelessmodemforaPC.IndianMobileIndustryIndiahasaround1billionGSMusersasperCellularOperatorsAssociationofIndias(COAI)lateststatisticsand39millionCDMAusersasperAssociationofUnifiedTelecomServiceProvidersofIndias(AUSPI)statistics.CellularnetworkproviderInIndiamobilehandsetmarketisfloodedwithlocalandbrandedhandsetsfromdifferentcompanies.MajorplayersareNokia,Samsung,SonyEricsson,LGandMotorola.MethodologyObjectiveTounderstandthebehaviorofUG&PGstudentsregardingusageofmobilephones.SCOPEThestudyismainlyfocusedontheusageofmobilephonesbythecollegestudentsandhowmuchitinfluencetheirlifeandalsohelpstoidentifywhattypeofmobileswhichtheyarereallyinterested.Thishelpthecompaniestoimplementthecustomerneeds MethodologyResearchDesign:DescriptiveresearchSampleSize:SixtyEightstudentstakenfromvariousdepartmentsofGITAMUniversitySampleDesign:ConveniencesamplingDataCollection:Structuredquestioners(primarydata)andinternet.Toolsandtechniquesused:DescriptiveStatisticsLimitationLimitedtoGITAMUniversityonly,andsotheinterpretationofthestudymaynotbetakenonthebasisforothercolleges.Therewassomeweakresponsefromthepartoftherespondents.Respondentscomprisesof36UGstudentsand32PGstudents.Thetimeperiodofthestudywasalsolimited.AnalyticalReportNo.ofUG&PGStudentsresponsesDo you own a cell phone?A.Yes B.NoC.Idont own but use frequentlyWhat made them to buy a cell phone?A.My parents/friends insisted me B.It entertains meC.It connects me to my friends and family round the time D.Everybody around me is using What attracts you while buying a cell phone?A.Its features B.Model&AppearanceC.Brand D.Cost or EconomyFor which purpose do you use the cell phone most?A.SMS/MMS B.Calling C.e-browsing&Downloads D.Getting updates of latest happenings Which mode of connection do you prefer?A.CDMA Prepaid B.CDMA postpaidGSM Prepaid D.GSM PostpaidWhat is the basic battery back-up that you expect from your mobile?A.1 day B.2 day C.Above 2 days D.Can t say Most Features preferred by Students areA.Camera B.MP3C.Blue ToothD.MemoryE.Touch ScreenIf you are asked to pick one among one which do you choose?A.A cell phone with basic features of calling,sms,cam,MP3,with solar cell and an eco friendly one.B.Conventional or Regular model available in the marketC.High end price with up-to-date features like N-series or IPhone Ranking for listed items according to students usage of mobile phoneA.Calling B.SMS/MMSC.CameraD.MusicE.InternetWhat do you prefer most,when going for a particular connection(Airtel,Vodafone etc)A.Connectivityorsignal B.Offers(groupcalling/nighttimefree)C.TariffsD.BrandHow often do you download ring tones/wall papers/upgrade the software of your cell phoneA.Frequently B.OnceinawhileC.NotInterestedD.CantsayWhat is the cost of the cell phone you using now?A.Rs.2000-5000 B.Rs.5000-10000C.Rs.10000-15000 D.above Rs.15000Amount you will spend on your mobile/month(on an average)in the form of recharges/bills,value additions etc?A.Rs.0-300 B.Rs.300-500 C.Rs.500-800 D.Above Rs.800When did you buy your first mobile?A.1-2 year ago B.2-3 year ago C.Rs.3-4 year agoD.more than 4 years agoHow often do you change your mobile set?A.Onceinayear B.onceintwoyearsC.NotchangedyetD.DependsDuring which time of the day,do you use your mobile phone most(you can choose any two of the following)A.8A.M12P.M B.1.00P.M4P.MC.5P.M9P.MD.After9P.M There is a need of-%,for a student in the class room or college to have his cell phone with him.A.20%-40%B.41%-60%C.61%-80%D.81%andaboveIn a day,on an average how much time you will spend with your cell phoneA.0-1Hr B.1-2HrsC.2-3 HrsD.above 4 HrsDo you encourage deploying/using jammers,which restricts you from using your cell phone in the A.YesB.NoC.Cant sayDid you ever encounter any kind of health problem due to the usage of the cell phone A.YesB.NoC.Cant sayKey pointsStudentswouldprefertoacellphonewithbasicfeaturesofcalling,SMS,camera,MP3player,goodmemoryandalsowithgoodbatterybackupforatleast2days.Amajorityofstudentsarenotmuchinterestedindownloadingringtones/wallpapers/upgradingthesoftwarefortheirmobilephone.Studentsseegoodconnectivityorsignalwhengoingforaparticularconnection.Thecostrangeoftheir(UG&PGstudents)cellphoneliesbetweenRs.5000-10000.Studentsexpenditureonrecharges,valueaddedserviceetcpermonthontheirmobilephonewouldrangebetweenRs.200-500.Onanaverageeverystudentinthecampusisusingacellphonefromthepast2.5years.Studentsspendmoretimeonmobilephonesineveningtimesbetween59PM.Inadayaveragetimespentwiththeircellphonewouldrangebetween2-3hrs.Majorityofstudentsencounterlesshealthproblemsinduetousageofthecellphone.AlargenumberofstudentsinbothUGandPGlevelsopposeddeployingjammersinthecampusRecommendationsRecommendationsThere is a scope for a mobile with an eco friendlytechnology.ThecellphonesinthecostrangeofRs.750010000needtobebuiltupwithsomeextrafeaturesasmanyofthestudentsareoptingamobileinthatrange.Tariffscanevenbeloweredbetween5-9P.Mastherefoundtobeahugetrafficinthattimeperiod.ThereisascopeforCDMAprepaidserviceproviderstoenhancetheirmarketshareinthisparticularsegmentbutproperadvertisementisneeded.Mobilephoneindustryisoneofthefastestgrowingindustriesintheworld.Vineeth.NCh.Suresh Kumarh.BhavaniMaruthi Kumar.PPurna Chandra Rao.kForBriefReportPleaseClickHerehttp:/