地板活动方案流.pdf

吉利试营业活动方案一、活动主题：“扬子2011吉利试营业活动”二、宣传口号；巅峰让利.不容错过，扬子地板吉利旗舰店盛装试营业“唯价独尊1、这个口号在宣传单页上显示出来，用洛阳那个底稿可以做出来。2、背面可以弄成抽奖形式，一等奖，二等奖，只要进店就有礼物送。3、活动时间，2011 年 9 月 3 号到 9 月 4 号4、地址太学路植物园旗舰店三、活动目标；2 天签订 15 单（800 方）四、宣传方式；1、宣传车（不少于4 辆，宣传 6 天）内容；统一画面要求；1 头尾必须有人跟车；2 时速不得超过 20 码；3 不允许分开；4 车上配备锣鼓队或者高音喇叭；5 活动前 2 天分两组，跑周围能覆盖到的富裕区域 2、宣传单页（不少于2 万份，A4大小）内容：统一画面发放要求：1 找临促人员统一发放；2 所有沿街店面必须发放到位；3 所有小学、幼儿园放学时发放到位；4 所有菜市场发放到位（上午8：00 之前）；5 当地批发市场摊位；6 所有加油站；7 所有小区；8 发放时必须详细跟顾客讲解活动规则 3、短信1 各品牌收集当地所有新小区业主信息；2 发送信息，编辑合适的内容给予按时发送；3 发送短信时间 9：0011：00，14：0017：00 4、电视滚动字幕（6 天）内容：装修房子买地板，9 月 3 日到 9 月 4 日一起到吉利扬子地板旗舰店去，进店有礼，巅峰让利，不容错过，还有更多惊喜！咨询电话：XXXX-XXXXXXX 5、门店截流从广告出来之日起停止销售，将顾客往当天现场引导，告诉他们价格在历史上从来未有过的厂家支持放价，登记业主信息。五、物料准备；1.手提袋若干个。2.小点心、水果、水若干。3.扬子活动内容宣传单页4.品牌厂家在电视台的广告片（投影仪.电脑专人负责）5.活动现场专人负责音响、音乐。6.其他小礼品若干7.礼品（签单就有礼品）前台安放一个醒目礼字帖8.签单本、计算机、订书机、鲜花、X 展架、吊旗、条幅。六、本次品牌联盟团购活动规则1、本次活动定金为300元；可抵挡货款500元。2、300 元定金在 5 天内可无条件退还给业主；a)本活动必须使用统一收据；3、进店就有礼物送、订单就有礼品（退单退礼品）4、现场扎气球，气球有装修礼金，（一定奖 500.二等奖 200.三等奖 100）现场所下定单如中奖项的，定金不退，奖项金额超过定金的，须补足奖项金额方可将奖品带回。七、活动安排活动安排时间计划单日期时间内容负责人备注活动前 8 天全天督促 DM 广告印刷情况申国梁保证印刷成品到位活动前 8 天全天小区广告到位申国梁活动前 8 天全天收集小区业主信息申国梁近半年交房小区活动前 8 天全天闹市区发DM 资料申国梁动前 8天全天所有门店广告到位申国梁活动前 7 天全天所有学校、医院广告到位申国梁DM 宣传单页活动前 7 天全天点对点短信申国梁活动前 6 天全天点对点短信申国梁活动前 5 天全天点对点短信申国梁活动前 4 天全天点对点短信申国梁活动前 3 天下午电话邀请业主参加活动申国梁邀请内容在下面活动前 2 天全天剩余的 DM 闹市区晚上发掉申国梁活动前 1 天全天准备好活动物料及内外场布置，样品整理规范，签单流程，样品卖点培训申国梁背景布置、物料出样活动当天活动当天活动当天活动当天文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 ZH4O1Z1V10C4文档编码:CN6Z3O6D6Z10 HP3P6H7G1T3 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