2021年职业道德培训.pdf

职业道德培训一、什么叫职业道德？1、职业是指人们由于社会分工而从事具有专业业务和特定职责并以此作为主要生活来源的工作。马克思说：“任何一个民族，如果停止劳动，不用说一年，就是几个星期，也要灭亡。”2、道德是一定社会、一定阶级向人们提出的处理人和人之间、个人和社会、个人和自然之间各种关系的一种特殊的行为规范。简单地说，道德就是讲人的行为“应该”怎样和“不应该”怎样的问题。3、道德是一定社会、一定阶级向人们提出的处理人和人之间、个人和社会、个人和自然之间各种关系的一种特殊的行为规范。简单地说，道德就是讲人的行为“应该”怎样和“不应该”怎样的问题。4、职业道德的建设的核心：为人民服务5、职业道德建设的原则:集体主义二、职业道德的内容1、文明礼貌：是人们在职业实践中长期修养的结果；是从业人员基本素质；是塑造企业形象的需要。文明礼貌的基本内容和具体要求：仪表端庄；举止得体；语言规范；表情待人热情精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 1 页，共 14 页2、爱岗敬业A、爱岗敬业的含义爱岗就是热爱自己的工作岗位，热爱本职工工作；敬业就是用一种恭敬严肃的态度对待自己的工作。B、爱岗敬业的具体要求：树立职业理想、强化职业责任、提高职业技能3、诚实守信A、诚实守信是为人之本、从业之要。B、诚实守信的具体要求：忠诚所属企业诚实劳动、关心企业发展、遵守合同和契约。维护企业信誉树立产品质量意识；重视服务质量，树立服务意识、保守企业秘密4、办事公道办事公道是正确处理各种关系的准则：A、办事公道的涵义：就是指我们在办事情、处理问题时，要站在公正的立场上，对当事双方，公平合理、不偏不倚，不论以谁都是按照一个标准办事。B、办事公道的具体要求：坚持真理、公私分明、公平公正、光明磊落5、勤劳节俭勤劳节俭是中华民族的传统美德；勤劳节俭是人事事业成功的催化剂；勤劳节俭是企业市场竞争中常战常胜的秘诀勤劳促进效率的提高；节俭降低生产的成本；勤劳节俭是维精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 2 页，共 14 页文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 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ZA4P2R10F4K8持社会可持续发展的法宝，一个社会的可持续发展必须重视生产资料的节约6、遵纪守法A、遵纪守法的含义：遵纪守法指的是每个从业人员都要遵守纪律和法律，尤其要遵守职业纪律和与职业活动相关的法律法规。B、职业纪律的含义：职业纪律是在特定的职业活动范围内从事某种职业的人们必须共同遵守的行为准则，包括：劳动纪律、组织纪律、财经纪律、群众纪律、保密纪律、宣传纪律、外事纪律等基本纪律要求以及各行各业的特殊纪律要求。C、遵纪守法的具体要求：学法、知法、守法、用法；遵守企业纪律和规范。7、团结互助A、团结互助的含义：指在人与人之间的关系中，为了实现共同的利益和目标，互相帮助互相支持，团结协作，共同发展。B、团结互助的基本要求：平等尊重；顾全大全；互相学习；加强协作。三、职业道德与企业的发展（一）职业道德是企业文化的重要组成部分1、什么是企业文化？精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 3 页，共 14 页文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 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HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8企业文化（亦称公司文化），是一个企业的经营之道，企业精神，企业价值观、企业目标、企业作风、企业礼俗、员工科学文化素质、职业道德、企业环境、企业规章制度以及企业形象等的总和，是在一定环境中，全体职工在长期的劳动和生活过程中创造出来的物质成果和精神成果的表现。2、职业道德在企业文化中占重要地位A、企业环境需要由职工来维护和爱护。B、职工没有严格遵守规章制度的觉悟，企业的规章制度形同虚设。C、职工是实现企业价值观、经营之道和企业发展战略目标的主体。D、企业作风和企业礼仪是职工职业道德的表现。E、职业道德对职工提高科学文化素质和职业技能具有推动作用。F、企业形象是企业文化的综合表现。（二）职业道德是增强企业凝聚力的手段1、职业道德是协调职工同事关系的法宝。2、职业道德有利于协调职工与领导之间的关系。3、职业道德有利于协调职工与企业之间的关系。四、如何培养职业道德修养1、职业道德的含义A、修养：是指人们为了在理论、知识、艺术、思想、道德精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 4 页，共 14 页文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 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HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8品质等方面达到一定的水平，所进行自我教育，自我改善，自我提高的活动过程。B、职业道德修养：是指从事各种职业活动的人员，按照职业道德基本原则和规范，在职业活动中所进行的自我教育、自我锻炼、自我改造和自我完善，使自己形成良好的职业道德品质和达到一定的职业道德境界。2、职业道德修养的途径确立正确的人生观是职业道德修养的前提；职业道德修养要从培养自己良好的行为习惯着手；学习先进人物的优秀品质，不断激励自己；不断地同旧思想、旧意识以及社会上的不良现象作斗争。3、职业道德修养的方法学习职业道德规范、掌握职业道德知识；努力学习现代科学文化知识和专业技能，提高文化素养；经常进行自我反思，增强自律性；提高精神境界，努力做到“慎独”。五、药品行业的特殊性（一）特殊的医药产品1、医药产品与人类息息相关天花为什么在地球上灭绝？人类是自然与社会长期演变与发展的产物，药品是人类生命与科学的结晶。它一方面体现着人的认识自然改造自然的能力；另一方面体现着人的生命价值与保障。在特殊时期它还精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 5 页，共 14 页文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 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ZA4P2R10F4K8能反映出社会与政治的影响。人类在长期的社会生活中是不断地要同自然也要同自身的疾病作斗争，自从有了医学与药品的发展，人类的同病魔斗争的能力是有了大大的增强，人类的平均寿命也有了极大的提高。药，作为一种特殊的商品它对人类的贡献是不可磨灭的。我们一方面要用科学的态度与精神不断地去开发新的药物与医学，另一方面还要用法的意识与认真的态度去从事药品的生产与经营事业。正确理解药品与人的生命的关系，努力为祖国的医药事业作出自己应有的贡献。2、医药产品与其他产品的异同点商品（产品）是指能被顾客理解的，并能满足其需求的、由企业（商店）营销人员所提供的一切有形和无形的统一体，包括实质商品、实体商品和延伸商品三个层次商品（产品）的实质层是核心包括：基本效用或基本功能是其最基本、最主要的部分。商品（产品）实体层事实有形产品包括：消费者通过自己的感觉器官可以接触到、感觉到的有形部分。核心产品借以实现的形式：包括质量、特色、款色、包装、品牌等。商品（产品)延伸层是附加产品，包括：购买者在购买产品时所获得的全部附加服务和利益，包括提供贷款、免费送货、维修、保证、安装、技术指导、售后服务等。精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 6 页，共 14 页文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8药品是指用于预防、治疗、诊断人疾病，有目的地调节人的剩余生理机能并规定有适应症、用法、用量的物质，包括中药材、中药饮片、中成药、化学原料药及其制剂、抗生素、生化药品、放射性药品、血清疫苗、血液制品和诊断药品等（中华人民共和国药品管理法第11 章第 57 条）药品作为一种特殊的商品，除了一般商品所具有的三种属性以外还具有，例如：新药、现代药和传统药、处方药与非处方药、基药等若干内容。3、医药产品销售的分类管理处方药是指那些需要凭医生处方才能从药房或药店购取的药品，或者说是那些应在医疗专业人员指导下使用的药品，这类药品一般专用性强或副作用大。非处方药系指不需要医生处方，即可在药店或药房买到的药品。实行处方药与非处方药分类管理，是一种国际通用的管理方法。我国也已实行了这一管理方法并且制定了相应的管理法规，取得了很好的效果。4、医药产品关系人的生命健康中华人民共和国药品管理法的界定：有下列情形之一的，为假药：（一）药品所含成份与国家药品标准规定的成份不符的；（二）以非药品冒充药品或者以他种药品冒充此种药品的。精品w o r d 学习资料 可编辑资料-精心整理-欢迎下载-第 7 页，共 14 页文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8文档编码:CT9B7X4F1K10 HD2H7W10T3E10 ZA4P2R10F4K8