最新平狄克微观经济学课件英文01PPT课件.ppt

平狄克微观经济学课件英文平狄克微观经济学课件英文0101Chapter 1:Preliminaries2 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.CHAPTER 1 OUTLINE1.1 The Themes of Microeconomics1.2 What Is a Market?1.3 Real versus Nominal Prices1.4 Why Study Microeconomics?Chapter 1:Preliminaries3 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.Chapter 1:Preliminaries4 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.Chapter 1:Preliminaries5 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.Chapter 1:Preliminaries6 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.Chapter 1:Preliminaries7 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.Chapter 1:Preliminaries8 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.Chapter 1:Preliminaries9 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.1.2Market DefinitionThe Extent of a Market extent of a market Boundaries of a market,both geographical and in terms of range of products produced and sold within it.Market definition is important for two reasons:A company must understand who its actual and potential competitors are for the various products that it sells or might sell in the future.Market definition can be important for public policy decisions.WHAT IS A MARKET?Chapter 1:Preliminaries10 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.1.2Markets are usually defined in terms of therapeutic classes of drugs.For example,there is a market for antiulcer drugs that is very clearly defined.Sometimes,however,pharmaceutical market boundaries are more ambiguous,like painkillers.There are many types of painkillers,and some work better than others for certain types of pain.WHAT IS A MARKET?Chapter 1:Preliminaries11 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.1.2In 1990,the Archer-Daniels-Midland Company(ADM)acquired the Clinton Corn Processing Company(CCP).The U.S.Department of Justice(DOJ)challenged the acquisition on the grounds that it would lead to a dominant producer of corn syrup with the power to push prices above competitive levels.ADM fought the DOJ decision,and the case went to court.The basic issue was whether corn syrup represented a distinct market.ADM argued that sugar and corn syrup should be considered part of the same market because they are used interchangeably to sweeten a vast array of food products.WHAT IS A MARKET?Chapter 1:Preliminaries12 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.REAL VERSUS NOMINAL PRICES1.3 nominal price Absolute price of a good,unadjusted for inflation.real price Price of a good relative to an aggregate measure of prices;price adjusted for inflation.Consumer Price Index Measure of the aggregate price level.Producer Price Index Measure of the aggregate price level for intermediate products and wholesale goods.Chapter 1:Preliminaries13 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.Table 1.1 The Real Prices of Eggs and of a College Education19701980199020002007Consumer Price Index38.882.4130.7172.2205.8Nominal PricesGrade A large eggs$0.61$0.84$1.01$0.91$1.64College education$2530$4912$12,018$20,186$27,560Real Prices($1970)Grade A large eggs$0.61$0.40$0.30$0.21$0.31College education$2,530$2,313$3,568$4,548$5,1961.3The real price of eggs in 1970 dollars is calculated as follows:While the nominal price of eggs rose during these years,the real price of eggs actually fell.REAL VERSUS NOMINAL PRICESChapter 1:Preliminaries14 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.REAL VERSUS NOMINAL PRICESTable 1.1 The Real Prices of Eggs and of a College Education19701980199020002007Consumer Price Index38.882.4130.7172.2205.8Nominal PricesGrade A large eggs$0.61$0.84$1.01$0.91$1.64College education$2530$4912$12,018$20,186$27,560Real Prices($1980)Grade A large eggs$2.05$1.33$1.01$0.69$1.041.3The real price of eggs in 1990 dollars is calculated as follows:Chapter 1:Preliminaries15 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.REAL VERSUS NOMINAL PRICESTable 1.1 The Real Prices of Eggs and of a College Education19701980199020002007Consumer Price Index38.882.4130.7172.2205.8Nominal PricesGrade A large eggs$0.61$0.84$1.01$0.91$1.64College education$2530$4912$12,018$20,186$27,560Real Prices($1980)Grade A large eggs$2.05$1.33$1.01$0.69$1.041.3The percentage change in real price is calculated as follows:Chapter 1:Preliminaries16 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.REAL VERSUS NOMINAL PRICES1.3The Minimum WageIn nominal terms,the minimum wage has increased steadily over the past 70 years.However,in real terms its expected 2010 level is below that of the 1970s.Figure 1.1Chapter 1:Preliminaries17 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.WHY STUDY MICROECONOMICS?1.4Corporate Decision Making:Fords Sport Utility VehiclesThe design and efficient production of Fords SUVs involved not only some impressive engineering,but a lot of economics as well.First,Ford had to think carefully about how the public would react to the design and performance of its new products.Next,Ford had to be concerned with the cost of manufacturing these cars.Finally,Ford had to think about its relationship to the government and the effects of regulatory policies.Chapter 1:Preliminaries18 of 18Copyright 2009 Pearson Education,Inc.Publishing as Prentice Hall Microeconomics Pindyck/Rubinfeld,7e.WHY STUDY MICROECONOMICS?1.4Public Policy Design:Automobile Emission Standards for the Twenty-First CenturyThe design of a program like the Clean Air Act involves a good deal of economics.First,the government must evaluate the monetary impact of the program on consumers.The government must determine how new standards will affect the cost of producing cars.Finally,the government must ask why the problems related to air pollution are not solved by our market-oriented economy.