电子商务案例分析----以聚美优品为例优秀PPT.ppt
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电子商务案例分析----以聚美优品为例优秀PPT.ppt
Operating Mode Of Vertical E-commerce A Case Study of JumeiVertical E-commerceVerticale-commerceisamodelusedbywebsitesthatsellproductsfromaparticularindustry or goods with a similar theme.Itusually engages in business-to-consumerorbusiness-to-businessactivity.brief introductionJumeiisaverticale-commercewebsitethatfocusesoncosmetics.Customersfinditeasytofindaspecificproducttheywantonsuchwebsites.010103030202040405050606 Market PositionSupply Chain StrategyUser ExperienceMain Marketing MethodTerm of PaymentConclusionContentCosmeticsmarkethasunlimitedpotential.Offer20%best-sellingbeautymakeupproducts.MarketPositionMainMarketingMethodSearchEngineMarketingLOREMLOREMLOREMLOREMLOREMMicro-blogMarketingCooperatewithothersitesAdvertisingEntertainmentMarketingSupply Chain StrategytheofficialauthorizationwiththebrandcooperationSelf-builtwarehousingandlogisticssystemspecializedcustom-madeexpresspackaginginnovatewaysoffreedeliveryUsingAlipayforpaymentisnotonlyconvenientfortheuser,alsoraisedthepaymentsafetycoefficient.AlipayMerchantTheleadingindependentthird-partypaymentcompanies.KuaiqianpaymentTerm of PaymentGenuine guaranteeGenuine guaranteeConsistentConsistentWord-of-mouth centerWord-of-mouth centerJumei mobile clientJumei mobile clientUserExperienceConclusionIT SystermCustomer ServiceconstructionUser ExperienceQualityTHANKS感谢倾听
