林产品战略作业.docx

Assignment：(Deadline: 25.06.2017)Please choose a pulp and paper company from the PPI list, and analyze their corporate strategies accordingly:1. List the companys mission, vision and values. (Please list the companys strategies also if available)公司使命，愿景，价值观（公司策略）2. Conduct a portfolio analysis of the assigned companys products based on annual reports and web site information (Allocate companys products in the portfolio and explain why).根据年度报告和网站信息（分配公司的产品组合并解释为什么）对指定公司的产品进行投资组合分析。The main theoretical framework for this part is:Figure 1: Portfolio analysis投资组合分析3. List the companys globalization activities, and specify its foreign market entry models (For example UPM Changshu paper mill Ltd is a FDI, and UPM plywood sales to China is exporting). Try to analyze corporate expansion strategies (including their locations, offered products, entry models, years started the business in certain regions, scale of productions, sales, etc.)列出公司的全球化活动，并明确其国外市场准入模式（例如UPM常熟造纸厂是FDI，UPM胶合板销售到中国正在出口）。 尝试分析企业扩张策略（包括其位置，提供的产品，入门模式，开始在某些地区开展业务，生产规模，销售等）4. Analyze corporate latest annual or sustainable report, list their financial status in latest 3 years (sales, costs, profits, etc. from balance sheet) and analyze its trend; list corporate major social responsibility activities in the latest year and analyze their CSR performance by yourself from economic, social and environmental perspectives. 分析企业最新年度或可持续发展报告，列出最近3年的财务状况（销售，成本，利润等），分析其趋势; 列出最近一年的企业重大社会责任活动，从经济，社会，环境的角度分析企业社会责任绩效。Required outputs:Scientific Report: English or Chinese.