新编商务英语unit.ppt
l Teaching Aiml Reading Il Reading IIl Extended ActivitiesUNITTeaching AimUnit 1 Essentials of Business1.Cognitive Information(认知信息):Basic Concept of Business2.Language Focus(内容重点)Key Words:I.production,manufacture,service,merchandise,trade,land,labor,capital,entrepreneurship,distribute,accomplish,perform,go bankrupt,creditor,venture,profit;II.company,firm,a business,wholesaler,retailer,competitor,rival,compete,go into business,go out of businessTeaching AimUnit 1 Essentials of Business Phrases:I.relate.to/with,be extracted .from,be responsible for,make.of value,look for,decide on,up to,refer to,pay for,distribute .to/among;II.in bulk,compete for,keep ahead of,have an advantage over,give an edge on Word Study:risk,perform,replace,limit,share Useful Structures:V+ing as subj.“where .”relative clausenot.unless.“whether.”concessional clause Grammar:Countable and Uncountable NounsTeaching AimUnit 1 Essentials of Business3.Communicative Skills(交际技能)Expressions:Expressions of“Meeting People”Reading:Timetables4.Phonetic Review(语音复习):Front Vowels Background InformationReading IUnit 1 Essentials of Business Pre-reading Text New Words and Expressions Exercises Post-readingUNITPre-readingUnit 1 Essentials of Business Pre-reading I Pre-reading IIPre-reading IUnit 1 Essentials of BusinessPeople or Organizations Engaged in BusinessPlaces to Conduct Business ActivitiesOther Terms Frequently Used in Business Operationcompanydepartment storebuyBrainstorming:Work with your group and think out as many words,phrases or expressions as possible about business.marketsellsalesmanbusinessmanjoint-venturemanagerenterprisemerchantsupermarketstock exchangehotelrestaurantbankgoodsprofitorderinvoicecustomerPre-reading IIUnit 1 Essentials of Business1.Are you interested in business?Why or why not?2.What activities do you think can be labeled as business activities?3.Have you ever been involved in any business activities before?Describe it.4.What do you think is important for success in todays business world?Keys:4.These points are often thought to be key to business success:good management;adequate planning;sufficient financial resources;healthy cash flow;controlled spending and the ability to collect money owing;effective marketing;a good product and service.Pairwork:Discuss the following questions with your partner.Pairwork:Discuss the following questions with your partner.TextUnit 1 Essentials of BusinessThe Nature of BusinessThe Nature of Business1.Business is the human activity related to material things.It is necessary for civilization.It is found in all societies,even the simplest ones.Business may include the production of goods:making airplanes,building buildings,and constructing paper boxes are examples of production.It can also provide the financing for these activities.Lending money,trading stocks and bonds,and selling insurance policies relate to the securing of capital for business activities.Other forms of business include merchandising,which is the selling of products,and providing various services,such as accounting,distributing,and repairs.Business,then,is the activity of producing and distributing goods and services.TextUnit 1 Essentials of Business2.In our study of business,it is necessary to understand the four basic factors of production.These four factors are land,labor,capital,and entrepreneurship.What is meant by these four terms?TextUnit 1 Essentials of Business3.In order to produce things,it is necessary to use land.Here,the term land is used in the most general way.It refers not only to a piece of real estate where we might build a factory,but it also means all the raw materials used for production.Some of these raw materials are found on the earths surface,such as trees,which yield wood for lumber.Other raw materials are found under the earths surface in mines and oil wells,and still other raw materials may be extracted from the air.All the raw materials for production come from the land,the air,and the oceans.TextUnit 1 Essentials of Business4.Labor refers to the use of mental or physical work to produce goods.Most labor changes raw materials into finished products and then distributes these to buyers.In industrialized countries,labor is generally more mental than physical.For example,in both manufacturing and agriculture,machines accomplish the very tiring physical work that unskilled laborers used to do.TextUnit 1 Essentials of Business5.In other countries,computers programmed robots and other forms of data processing equipment perform many of the jobs which used to require a lot of mental labor.Therefore,to a certain extent the next factor,capital,can be used to replace labor or reduce the amount of physical and mental labor that humans have to use in order to conduct business.TextUnit 1 Essentials of Business6.In everyday language,capital means several things.The most general meaning is wealth or money.But it also refers to the equipment that money purchases.As one of the basic factors of production,capital is all of the things that workers use in production and distribution.It includes their tools,machines,and buildings such as factories and warehouses where goods are produced and stored.Capital,therefore,refers to anything that helps to produce and distribute goods.7.Putting together land,labor,and capital to make something of value,is called entrepreneurship.The entrepreneur is the person responsible for controlling and directing the other three factors.The entrepreneur does not make things with his own hands unless he is also a worker.In a business the workers take orders from the entrepreneur.He is the leader,and the employees follow his direction.TextUnit 1 Essentials of BusinessTextUnit 1 Essentials of Business8.Entrepreneurship includes some other important activities.The entrepreneur is responsible for initiating business activity.He must begin his business by bringing together the land,labor,and capital.Next,he must manage the business by deciding the general policies for business operation.In order to be successful,an entrepreneur must also be innovative.He must look for new products or new ways of making things,and new methods of distribution,or he must offer new services.He must be able to decide on the value of things that other people invent,whether it is a new toy,a new method of filing,or a new way of advertising.Finally,he bears all the risks of the business.TextUnit 1 Essentials of Business9.Everyone connected with a business shares in the risks of the business.When a company goes bankrupt,that is,becomes unable to pay its debts,it causes problems for many people.It is hard for the employees who may have to seek work elsewhere;the customers must look for another place to buy the products;creditors usually lose some of the money to the company.But the entrepreneur takes the biggest risk if the business succeeds or fails.He must pay them up to the limit of his ability to pay.If he is skillful and lucky the money he receives from his business venture will pay for the land,labor,and capital,and there will still be some extra money remaining for him.This extra money is the profit.If the money he receives from the business venture is not enough to pay all of the costs,the difference is the loss.Background Information1.BusinessBusiness can mean buying or selling goods or services.That is,the activity of making money by producing or buying and selling goods,or providing services.When it is used in this meaning,it is uncountable.It can also be used to refer to an organization such as a company,shop,or factory that produces or sells goods or provides a service.When it is used in this meaning,it is countable.Unit 1 Essentials of Business2.Becoming a successful businessBecoming a successful business takes time,energy,motivation,and a bit of luck.Getting an idea,testing an idea,finding the right people and help,locating access to capital and credit,understanding and using technology,and planning ahead are just a few of the steps to the process.Throughout the various stages of the business lifecycle starting,financing,expanding,training and counseling,management assistance,advocacy,and eventually closing a business the right help at the right time can make all the difference between failure and success.Besides access to capital and credit,business owners need management and technical assistance,training and education,counseling and user-friendly access to information all along the way.Background InformationUnit 1 Essentials of BusinessNew Words and ExpressionsUnit 1 Essentials of Business New words and Expressions Notes Language and Culture FocusUnit 1 Essentials of Business1.relate v.to connect 联系；涉及2.construct v.to put or fit together;to form 构成3.finance v.to work in the business of providing money 理财；融资4.stock n.usu.pl.a portion of capital of a business company held by an investor 股份5.bond n.a certificate issued by a government or a company acknowledging that money has been lent to it and will be paid back with interest 有息债券；公债New Words and ExpressionsUnit 1 Essentials of Business 6.insurance n.guarantee of compensation for loss,damage,sickness,etc.in return for regular payment 保险 7.secure v.to make sure of getting(sth.)获得 8.capital n.money used in business 资本 9.merchandise v.to buy and sell(goods)买卖10.accounting n.the system of recording and summarizing business and financial transactions 会计学New Words and ExpressionsUnit 1 Essentials of Business11.distribute v.to separate(sth.)into parts and give a share to each person 分发12.factor n.any of the forces,conditions or influences that helps to produce a result 因素13.entrepreneur n.a person who starts or organizes a commercial enterprise 企业家14.refer v.to mention or speak of(sb.or sth.)提及15.estate n.a large area of land developed for a specific purpose,e.g.for houses or factories 作 某 种 用 途 的 地 区real estate 房地产New Words and ExpressionsUnit 1 Essentials of Business16.yield v.to produce 出产17.extract v.to take or get(sth.)out 取出18.manufacture v.to make goods on a large scale 大量制造19.accomplish v.to succeed in doing 完成20.data n.information collected for examination and consideration 数据21.process v.to perform operation on(sth.)in computer(用计算机)处理New Words and ExpressionsUnit 1 Essentials of Business22.conduct v.to do;to carry on(business)经营23.purchase v.to buy(sth.)购买某物24.warehouse n.a building where goods are stored 货仓25.initiate v.to put into operation 开始；实施26.innovative a.introducing or using new ideas,techniques 革新的27.share n.the part belonging to or owed by a particular person 股份New Words and ExpressionsUnit 1 Essentials of Business28.bankrupt a.not having enough money to pay debts 破产的29.creditor n.a person or organization to whom money is owned 债权人30.limit n.a point or line beyond which something does not extend;boundary 限度31.venture n.a project,esp.a commercial one where there is a risk of failure(尤指有风险的)工作项目32.profit n.financial gain 利润New Words and ExpressionsUnit 1 Essentials of Business1.relate.to/with.to connect(two things)in thought or meaning 将联系起来2.refer to to mention or speak of(sb./sth.)提到；涉及3.be extracted from to take(sth.)from(sth.)从中提取4.be responsible forto have the duty of looking after sth.对负责；负责(某事)5.make of value to make(sth.)worthwhile or valuable 使某物更有价值New Words and ExpressionsUnit 1 Essentials of Business6.look for to search for 寻找7.decide on to choose(sth.or sb.)after thinking carefully 作出决定8.distribute to/among to separate(sth.)into parts and give a share to each person or thing 在中分发；分配9.pay for to give money for 为而付钱New Words and ExpressionsNotesUnit 1 Essentials of Business1.provide the financing for:conduct the business of providing money for.2.insurance policies:documents which show the condition of an insurance contract(保险单).3.the securing of capital:Here it means“getting money for some business”.4.to a certain extent:to a certain degree.5.up to:as far as;to and including.e.g.Please count from 1 up to 10.Everyone works,from the boy who sweeps the floor up to the President.ExercisesUnit 1 Essentials of Business Exercise I Exercise II Exercise III Exercise IV Exercise V Exercise VI Exercise VIIExercise IUnit 1 Essentials of Business 1.What does“business”mean in the text?2.What are the four basic factors of production?3.What does the term“land”in this text refer to?4.What does the term“labor”refer to in this passage?5.What is the general meaning of“capital”in everyday language?6.What does the term“capital”refer to according to this passage?7.What is called entrepreneurship?8.What responsibilities should an entrepreneur take?9.What kind of problems will a company cause to people when it goes bankrupt?10.When will the entrepreneur make a profit and when will he suffer a loss?I.Read the text carefully again and discuss the following questions.Exercise IIUnit 1 Essentials of Business()1.What may business include?a.Selling products.b.Delivering products.c.Manufacturing products.d.All of the above.()2.Which of the following is NOT categorized as“Land”?a.Oil.b.Trees.c.Factories and warehouses.d.A piece of real estate.II.Choose the best answer to each of the following questions.dcExercise IIUnit 1 Essentials of Business()3.Which statement is NOT true according to the passage?a.Capital not only means money or wealth but also refers to the equipment that money purchases.b.The entrepreneur only needs to give orders and never makes things with his own hands.c.In a highly industrialized country,labor is generally more mental than physical.d.Customers also share in the risks of business.bExercise IIUnit 1 Essentials of Business()4.Which of the following business activities occur first?a.Deciding the general polices for business operations.b.Bearing all risks of the business.c.Looking for new products or new ways of making things.d.Bringing together the land,labor,and capital.()5.Who takes the biggest risk when a business goes bankrupt?a.The creditor.b.The customer.c.The employee.d.The entrepreneur.ddExercise IIIUnit 1 Essentials of Business1._ is the activity of making and distributing goods and _.2._ refers to the sources of raw materials needed for production.3._ is the use of mental or physical work to produce _.III.Complete the following statements with the words or expressions you have learned in this text.Labor Business LandservicesgoodsExercise IIIUnit 1 Essentials of Business4._ means not only wealth,but all the things that workers use in production and distribution which are purchased with money.5._ is the activity of controlling and directing the other factors.6.If the money a company receives is not enough to pay for all of the costs,the difference is the_.lossCapitalEntrepreneurshipExercise IIIUnit 1 Essentials of Business7.When a company goes_,it is unable to pay its_.8.An _ company is one which continues to provide new goods and services.9.The entrepreneur _ business activities by bringing together land,labor,and capital to begin a new _ venture.businessbankruptinnovativeinitiatesdebts Exercise IVUnit 1 Essentials of Business1._ to s
