全新版大学英语第二版第三册Unit7教学内容.ppt

全新版大学英语第二版第全新版大学英语第二版第三册三册Unit7Unit7Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ English Song _ mainEnglish Song She Works Hard for the Money Listen and CompleteQuestions and AnswersIntroductory Remarks Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Sales Promotion _ mainSales Promotion Four Stages in Promoting a Product Definition Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Introductory Remarks Introductory Remarks Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ She Works Hard for the Money 1She Works Hard for the Money She works hard for the moneyso hard for it she works hard for the moneyso you better her right She works hard for the moneyso hard for it she works hard for the moneyso you better her right honey_treat_honey_treat_Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ She Works Hard for the Money 2Onetta there in the corner standand where she is and Its strange to hersome people to have everythingNine a.m.on the handand shes for the bell and shes looking real pretty wait for her clienteleShe works hard for the moneyso hard for it wonders_seem_hour _waiting _just _honey _Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a Livingshe works hard for the moneyso you better her rightShe works hard for the money so hard for itshe works hard for the money so you better her rightTwenty eight years have and goneand she seen a lot ofof the ones who come inthey really seem to her therehoney _B R _ She Works Hard for the Money 3treat _treat _come _tears _need _Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ She Works Hard for the Money 4Its a working day to dayfor little money just tips for payBut its it alljust to hear them say that theyShe works hard for the moneyso hard for itshe works hard for the moneyso you better her rightShe already knows Shes seen hershe already knowssacrifice _worth _care _honey _treat _bad times _Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ She Works Hard for the Money 5these are the timesShell sell outshe never willnot for a billshe works hardShe works for the moneyso hard for it honey she works hard for the moneyso you better treat herShe works hard for the moneyso hard for itgood _never _dollar _hard _right _honey _Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ She Works Hard for the Money 6she works hard for the moneyso you better her rightShe works hard for the moneyso hard for it she works hard for the moneyso you better her rightShe works hard for the moneyso hard for itshe works hard for the moneyso you better her righttreat _honey _treat _honey _treat _Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Questions and Answers 1Questions and Answers Onetta works hard for the money.She is extremely tired every day.If everyone shows care for her and treats her well,her life is likely to be easier.1.Do you know anything about the singer?2.Why does the singer think Onetta should be treated right?Its a call to show respect to those who work hard to serve people,no matter what job they take.3.What is the message of the song?Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Questions and Answers 2Donna Summer (Dec.31,1948)Once upon a time,a young girl stood in front of the parishioners(教教区区居居民民)in a Boston church.She opened her mouth to sing,and a huge voice came out,moving the congregation to tears.At that moment the girl heard thethe voice of God tell her,“Youre gonna be famous.”From that time on,the girl knew that she was destined for greatness.That girl grew up to become Donna Summer.See http:/www.donna- for details.Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Definition 1Definition A)powerful advertising;B)personal persuasion of possible customers by visit,phone or letter;C)exhibitions;D)displays and demonstrations;E)competitions for prizes;F)free samples;G)trading stamps.Click the word in redSales promotion is the work of selling a product by all useful methods such as:Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Definition 2 Advertising is the techniques and practices used to bring products,services,opinions,or causes to public notice for the purpose of persuading the public to respond in a certain way towards what is advertised.Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Definition 3Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Definition 4Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Definition 5Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Definition 6Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Definition 7Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Definition 8Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Four Stages in Promoting a Product 1Four Stages in Promoting a Product Click to see big pictures.Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Four Stages in Promoting a Product 2Attract the attention of potential customers.Four Stages in Promoting a Product Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Four Stages in Promoting a Product 3Arouse interest in the product.Four Stages in Promoting a Product Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Four Stages in Promoting a Product 4Create a desire for its benefits.Four Stages in Promoting a Product Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Four Stages in Promoting a Product 5Encourage customers to take prompt action.Four Stages in Promoting a Product Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Role Play 1Role Play On SaleSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingThis is our(model).It costs(price).Its suitable for(purpose).We can deliver(from stock).Its available in(colour)and(size).We can offer a discount of(%).B R _ Role Play 2One student will act as a salesperson.All other students will act as his/her potential customers.He/She will have ten minutes to persuade others to buy his/her goods.One of them can buy from the salesperson.The rest students must come up with an excuse not to buy.brand name,presentation,labeling,packaging,instructions,reliability and after-sales serviceUseful expressions:Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Warm-up Questions 1Warm-up Questions 1.What are the basic qualities of a good salesperson?Which is essential?Why?courage,physical fitness,imagination,pleasing tone of voice,hard work 2.Do you think it is easy for a handicapped person to be a salesperson?Why?Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingDetailed ReadingBefore ReadingUnit 7 Making a LivingB R _ Warm-up Questions 2 Some salesmen may work hard and even intelligently use their imaginations well,until they meet a succession of refusal and turndowns.It is here that the salesman with sand(坚坚毅毅)in his soul,stamina(耐耐力力)in his backbone,and courage in his heart,comes right back and whips the salesman who hasnt these qualities.Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ mainPart Division of the Text ScanningFurther UnderstandingSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Further UnderstandingFurther UnderstandingFor Part 2 Multiple Choice For Part 1 True or False For Part 4 Group Discussion For Part 3 Blank Filling Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Part Division of the Text Part Division of the TextPartsPara(s)Time of the Day 117early morning2825Bills Activitiesmid-morning32662day46384eveningpreparation for the days workon his way to workdoor-to-door sellingpaper workSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Scanning 1ScanningA He has his laces tied and his top shirt button buttoned before taking another bus.B Its after 7 p.m.that he arrives home after a days hard work.C Its 5:45 a.m.Bill Porter lingers under the covers and listens to weather broadcasting.D He assembles his weapons before going out.E The teenagers on the bus remind him of his past.Scan Text A and put the sentences in a logical order.Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingCDEFAGB1.2.3.4.5.6.7.()G R _ Scanning 2F Encouraged by his mother,Porter became a salesman who sold household products door-to-door.G He tries many times.At last,a lady buys a cake of laundry soap from him.()()()()()()Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ True or False 1True or False1.Bill Porter used to listen to the weather broadcasting every morning.2.There is something wrong in his left hand.FThe fingers on his right hand are so twisted that he cant tie his shoes.()T()Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ True or False 24.People didnt believe that he could live independently.That is not the case,however.T()3.His dead mother never thought he could do anything.FHis dead mother used to encourage him and her challenge echoes in his soul.()Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ True or False 35.Bill Porter has ever been a soldier fighting in the battlefield.FA crippled body is one of his enemies,and he must fight alone for his independence and dignity.()Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Multiple Choice11.The first job for which he applied for is to sell _A.brushes B.household products C.newspapers D.briefcasesMultiple ChoiceSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Multiple Choice1AA1.The first job for which he applied for is to sell _.A.brushes B.household products C.newspapers D.briefcasesMultiple ChoiceSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Multiple Choice1BB1.The first job for which he applied for is to sell _.A.brushes B.household products C.newspapers D.briefcasesMultiple ChoiceSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Multiple Choice1CC1.The first job for which he applied for is to sell _.A.brushes B.household products C.newspapers D.briefcasesMultiple ChoiceSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Multiple Choice1DD1.The first job for which he applied for is to sell _.A.brushes B.household products C.newspapers D.briefcasesMultiple ChoiceSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Multiple Choice22.A representative in Watkins offered him a job to sell household products in a quite _ section.A.rich B.poor C.remote D.nearby Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a Living2.A representative in Watkins offered him a job to sell household products in a quite _ section.G R _ Multiple Choice2AAA.rich B.poor C.remote D.nearby Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a Living2.A representative in Watkins offered him a job to sell household products in a quite _ section.G R _ Multiple Choice2BBA.rich B.poor C.remote D.nearby Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a Living2.A representative in Watkins offered him a job to sell household products in a quite _ section.A.rich B.poor C.remote D.nearby G R _ Multiple Choice2CCSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a Living2.A representative in Watkins offered him a job to sell household products in a quite _ section.A.rich B.poor C.remote D.nearby G R _ Multiple Choice2DDSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Multiple Choice33.For several years,his sales kept the _ in Watkins.A.lastB.highest C.lowest D.secondary Supplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a Living3.For several years,his sales kept the _ in Watkins.A.lastB.highest C.lowest D.secondary G R _ Multiple Choice3AASupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a Living3.For several years,his sales kept the _ in Watkins.A.lastB.highest C.lowest D.secondary G R _ Multiple Choice3BBSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a Living3.For several years,his sales kept the _ in Watkins.A.lastB.highest C.lowest D.secondary G R _ Multiple Choice3CCSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a Living3.For several years,his sales kept the _ in Watkins.A.lastB.highest C.lowest D.secondary G R _ Multiple Choice3DDSupplementary ReadingAfter ReadingDetailed ReadingGlobal ReadingBefore ReadingUnit 7 Making a LivingG R _ Multiple Choice44.His first stop on his way to work that day is _.A.a bus stop B.a shoeshine stand C.a nearby hotel D.a houseSup