McDonald27s 麦当劳 英文版.ppt

SAbout McDonaldsSMore than 32,000 McDonalds restaurants in 117 countries.SMore than 75%of McDonalds restaurants worldwide are owned and operated by independent owners.SEthical and social responsibility policiesSplacing the customer experience at the core of what they doScommitting to their employees by rewarding their achievementsSmaintaining high standards regarding the conduct for businessSgiving back to the communities in which they are establishedSBrand franchisingGoal And MissionSGoal:serve good food in a friendly and fun environment,to be a socially responsible company,and to provide good returns to its shareholders.SMission:To be their customers favorite place and way to eat with inspired people who delight each customer with unmatched quality,service,cleanliness and value every time.Core ValuesSPlace the customer experience at the core of all they do.Customers are the reason for their existence.SCommitted to their people.SBelieves in their own System.SOperate their business ethically.SGive back to their communities.SGrow their business profitably.Structure and design of the organizationCEOChairman of the BoardCFOControlBrandSocial mediaHRDiversityLegal&SecretariesRestaurantOperationsSupply chain&FranchisingCOOCOO APAC&MEAAsia PacificMiddle EastAfricaCOO EuropeRussia&EasternGerman&WesternFrance&SouthernUK&NorthernCOO USACentral divisionEast divisionWest divisionStructure and design of the organizationSQuality StanderSWork SeparateSRules&InstructionsS Globally same tasteSMcDonalds culture and ethics Indian McDonalds with curry and no beef SMcDonalds culture and ethics Chinese McDonalds soup and rice With Chinese characteristics SMcDonalds culture and ethics McDonalds Hamburger University learn operatingSMcDonalds culture and ethics 25 stores shut down within a year and other 50 stores sell to dealers No junk foodSMcDonalds culture and ethics Organization EnvironmentInternal EnvironmentExternal EnvironmentInternal EnvironmentSHigh job satisfaction within the companySMcJobSGuidelines for franchise restaurantSAdapt to local cultureSPR activitiesExternal EnvironmentSFierce competitionSPublic perceptionWorkforce DiversitySThe heart of the McDonalds organization is in providing doorways of opportunities and growth for team members from diverse backgrounds and communities locally and internationally.Respecting,listening to and participating in knowledge-sharing and eclectic insights has helped make us the organization we are today-from our crew members to our board members.STraining programSHomogenous groupLeadership of McDonaldsSMcDonalds does not believe its restaurants crewmembers are just gears in a machine that can be easily replaced.(Eric G.,&Tiago S.,&Sara T.,2008).SOrganization cultureSTreat their employees like friend or family SEmployee has same vision with McDonalds Leadership of McDonaldsSMcDonald is looking forward that employees are not only satisfy to their current position,but also expecting employees to exhibit their leadership at all level of position.S Hamburger University SWOT AnalysisStrengthSEffective management SOne of the largest fast food restaurants in the world SStrong financial structure SLarge market share in the fast food marketSFood costs SHigher revenue.Weaknesshigh quit rate of employeesfewer product categoriesjunk foodCant meet quickly peoples requirementsOpportunity SDelivery service SGrowing up health awareness SImmigrations SIncreasing customer service SCorporate with other alliances ThreatSThe trend towards healthy eating.SThe local fast food restaurant chains.SLawsuits against McDonalds.Recommendation SDelivery service,online order,mobile appSHealthy foodSLimit edition menusSCustomer service