《Management》课程实施方案（教学大纲）.docx

Management课程实施方案1. Course InformationCourse Name: ManagementCourse Code: BBA800Course Credit: 3Course Hours: 3/51Pre-requisites Course: Num2. Course Team and Lecturer Information(1) Lecturer Information(2) Assistant Teacher Information3. Course MaterialsTextbooke.g, 1. Author Name, International Business, edition 4th, published by Tsinghua University, 2012(11)Stephen P. Robbins, Mary Coulter. Management (11th ed.). Tsinghua University Press, 2013(8).(1) Referencese.g, 1. Author Name, International Trade, edition 4th, published by China Machine Press, 2011(6)1. Koontz,管理学(第10版)，经济科学出版社，2004年11月芮明杰，管理学：现代的观点(第2版)，上海人民出版社，2005年5月邢以群，管理学(第3版)，浙江大学出版社，2013年7月(3)Reading Materials(Literatures, Study Case, Data Set, etc.)Herbert. A. Simon,管理行为(原书第4版)，机械工业出版社，2007年5月2. Peter. F. Drucker,管理的实践、卓有成效的管理者、管理：任务、责任和实践、创 新与企业家精神，机械工业出版社，2006年5月张钢 编选，管理学基础文献选读，浙江大学出版社，2008年3月3. Alfred D. Chandler Jr.,看的见的手美国企业的管理革命，商务印书馆，1994年C. Barnard,经理人员的职能，中国社会科学出版社，1997年4. 吴晓波，激荡三十年：中国企业1978-2008，中信出版社，2007年(4) Course Resources(Center office of course: )Listed as one of the Brand Courses for International Students in English by the The Ministry of Education, China4. Course Descriptionstaff theft, workplace violence, etc., analyze the reasons, and propose measures to effectively control?17Review and Q&A1 .Review all the knowledge introduced2 .Answer questions3(4)Course Requirement1 .Class participation and assignments2 .Management problem analysis3 .Literature and references reading4 .Group case analysis reports(5)Lecture ScheduleCourseTeaching contentTeaching modeHome work/TestReferences1Chapterl Introduction to Management and Organizations1 .Why Are Managers Important?2 .Who Are Managers and Where Do They Work?*Who Is a Manager?*Where Do Managers Work?3 .What Do Managers Do?*Management Functions*Mintzberg's Managerial Roles and a Contemporary Model of Managing*Management Skills4 .How Is the Manager's Job Changing?*lmportance of Customers to the Manager's Job*lmportance of Innovation to the Manager's Job*lmportance of Sustainability to the Manager's Job5 .Why Study Management?*The Universality of Management*The Reality of Work* Rewards and Challenges of Being a ManagerIdeological and political contents:1. Guide students to recognize the importance of management to self-development, such as goal setting and time management.2. Ask the question: "why can we buy almost totally new textbooks at a very cheap price at the bookstalls at the east gate of SUFE"? This question stimulates students to think about the significance of University education, and to reflect on the differencesLecture,stu dent presentatio nanddiscussionGroup case analysis: Who isright?Director A or B?Basic literature on managentbetween middle school education and University education, so as to correct their learning attitude and adapt to university life as soon as possible.3. Emphasize that students should develop in an all-round way, emphasizing on experiencing and discovering their own potential abilities, making full use of these four years on compus, and submitting an excellent resume upon graduation.2Chapter2 Management History1 .Early Management2 .Classical Approach*Theory of scientific management *General administrative theory *BureaucracyIdeological and political contents:1. Thinking about the emergence of Chinese enterprises in the true sense and the early management thoughts, arousing students'interest in the history of Chinese enterprises, and realizing that the development of management theory is closely related to the social and economic development.2. Introduce the management thought of ancient China: the Chinese traditional management thought is broad and profound, and the theories of various schools of thought and the forefathers are the most important factor in explaining the management - "people" in the cultivation, especially highlighting its insight!3.Introduce China's great achievements since the reform and opening up, and Chinese entrepreneurs have also been invited to the Harvard University lecture platform to introduce managerial thoughts with Chinese characteristics, so that students have self-confidence of their country.Lecture, student presentatio nanddiscussionGroup research work: choose to study a big nameinmanagement, his/her contributions and limitationsPrinciples of scientific managemen t3Chapter? Behavioral Theory and Other Approaches1.Behavioral approach*Hawthorne studies*How today's managers use the behavioral approach2.Quantitative approach*Total quality management (TQM)Lecture, student presentatio nanddiscussionGroup case analysis: the problems that face factory APfeffer, Jeff re y.The Human Equation: Building Profits by Putting People First.Boston,*How today's managers use the Quantitative approach3.Contemporary approaches*The systems approach*The contingency approachMA: Harvard Business SchoolPress,1998,c hapters 1 and 2.4Chapter4UnderstandingManagement's Context: Constraints and Challengesl.The Manager: Omnipotent or Symbolic?*The Omnipotent View*The Symbolic View2.TheExternalEnvironment:Constraints and Challenges*The Economic Environment*The Demographic Environment*How the External Environment Affects Managers3.Organizational Culture: Constraints and Challenges*What Is Organizational Culture?*Strong Cultures*Where Culture Comes From and How It Continues*How Employees Learn Culture*How Culture Affects Managers4.Current Issues in Organizational Culture*Creating an Innovative Culture*Creating a Customer-Responsive Culture*Spirituality and Organizational CultureIdeological and political contents:1. Emphasizes the importance of organizationalculturewhichemphasizes the elements of "honesty, self-improvement, innovation" for the development of enterprises and the improvement of social welfare, and illustrates the possible negative effects of "only stress on results,by any means" corporate culture.2. Introducing stakeholders, especially communities, governments and non-governmentalorganizations,which are closely related to enterprises, and enterprises must pay attention to environmental protection, which is bound to improve and improve people's lives.Lecture, student presentatio nanddiscussionGroup research work: study the organizational culture of a firm, present its merit and demerit.Literature on organization al culture5Chapters Managing in a Global Environmentl.Who Owns What?2 .What's Your Global Perspective?3 .UnderstandingtheGlobalEnvironment*Regional Trading Alliances*Global Trade Mechanisms4 .Doing Business Globally*Different Types of International Organizations*How Organizations Go International5 .Managing in a Global Environment*The Political/Legal Environment*The Economic Environment*The Cultural Environment*Global Management in Today's WorldIdeological and political contents:1. Use vivid cases to let students understand the importance of globalization in today's society, and develop the habit of "family affairs, national affairs, world affairs, everythingconcernedabout"2. Combining with the contents of the White Paper on the Facts of Sino-US Economic and Trade Friction and China's Position, this paper analyzes that the implementation of unilateralism by the U.S. side in the process of globalization is a reversal and retrograde act, and will eventually fail.Lecture, student presentatio nanddiscussionGroup case analysis: Ispat means steel around the worldLiterature on global managemen t6Chapter6ManagingSocialResponsibility and Ethics1 .What Is Social Responsibility?*From Obligations to Responsiveness to Responsibility*Should Organizations Be Socially Involved?2 .GreenManagementandSustainability*How Organizations Go Green*Evaluating Green Management Actions3 .Managers and Ethical Behavior* Factors That Determine Ethical and Unethical Behavior*Ethics in an International Context4 .Encouraging Ethical Behavior*Employee Selection*Codes of Ethics and Decision RulesLecture, student persentatio nanddiscussionGroup research work: analyse why quality issues constantly occurinfamous multinational s in ChinaLiterature on corporate social responsibilit yLeadership*Job Goals and Performance AppraisalEthics Training*lndependent Social Audits* Protective Mechanisms5.Social Responsibility and Ethics Issues In Today's World*Managing Ethical Lapses and Social Irresponsibility*Social EntrepreneurshipBusinesses Promoting Positive Social ChangeIdeological and political contents:1. Emphasizes that enterprises, as a social entity, are closely related to the whole society, so they must bear social responsibility.2. Video materials show the harmful consequences caused by the supremacy of the interests of enterprises, and encourage students reflect on the causes of the "melamine11 incident, and put forward measures to prevent enterprises from violating social responsibility.3. List the "double standards" practiced by multinational enterprises in China and the frequent Hquality gate" incidents, and let students think about the reasons and solutions.7Chapter? Managers as Decision Makers1 .The Decision-Making Process2 .Managers Making Decisions*Making Decisions: Rationality*Making Decisions: BoundedRationality*Making Decisions: The Role of Intuition*Making Decisions: The Role of Evidence-Based Management3 .TypesofDecisionsandDecision-Making Conditions*Types of Decisions*Decision-Making Conditions4 .Decision-Making Styles* Linear-Nonlinear Thinking Style Profile*Decision-Making Biases and Errors*Overview of Managerial Decision Making5 .Effective Decision Making in Today'sLecture, student presentatio nanddiscussionGroup decision-maki ng simulationLiterature on decision makingWorldIdeological and political contents:1. Guiding students to make "simulation decision-making" game, pointing out the essence of black cards on the basis of its reflective results, andanalyzingcommercialdecision-making is not "zero-sum game" or "prisoner's dilemma", but should adhere to the principle of "win-win"2. Analyze the differences between the decision-making of enterprises and the government so that students can fully understand the difficulty of government decision-making, because it is necessary to take into account the interests of all parties and social fairness, and to highlight the idea of service rather than command or command, so as to lay the ideological foundation for students who aspire to be civil servants after graduation.3. Analyze the causes and harmfulness of "commitment escalation" (knowing that the decision is wrong, but continuing to invest in maintaining its authority), and consider how to effectively avoid it.8Chapters Foundations of Planning l.The What and Why of Planning*What Is Planning?*Why Do Managers Plan?*Planning and Performance2.Goals and Plans*Types of Goals*Types of Plans3.Setting Goals and Developing Plans *Approaches to Setting Goals *Developing Plans*Approaches to Planning4.Contemporary Issues in Planning*How Can Managers Plan Effectively in Dynamic Environments?*How Can Managers Use Environmental Scanning?Ideological and political contents:1. Many companies have set such a goal:becomingamoreenvironmentally friendly organization. One of the most important steps they can take is to control paper waste. Choose a company, regardless of itsLecture, student presentatio nanddiscussionGroup case analysis: future constructionLiterature on planningsize or type. Suppose you are responsible for making plans to accomplish this task in the company. Ask you to set goals and make plans, and submit a report to the teacher outlining these goals and plans.2. What are the basic characteristics of a well designed goal? On the contrary, how can the personal goals be set at a moderate or low level and arouse the enthusiasm of individuals to achieve their goals?9Chapter9 Strategic Management1.Strategic Management*What Is Strategic Management?*Why Is Strategic Management Important?2 .The Strategic Management Process3 .Corporate Strategies*What Is Corporate Strategy?*What Are the Types of Corporate Strategy?*How Are Corporate Strategies Managed?4 .Competitive Strategies*The Role of Competitive Advantage *Choosing a Competitive Strategy5 .CurrentStrategic ManagementIssues*The Need for Strategic Leadership *The Need for Strategic Flexibility *lmportant Organizational Strategies for Today's Environment Ideological and political contents:1. Emphasizing that students must carry out the "differentiation strategy" when they manage themselves, that is, individuals focus on building competitive advantages, which is indispensable to the organization. Instead of "cost leadership strategy", that is, people need 7000 yuan monthly salary, 1 only need 5000 yuan!2. Consider whether ethical considerations should be included in the analysis of the internal and external environment of the organization. And explain why.3. Since January 2010, Foxconn has witnessed more than ten jumps of employees, which have aroused widespread concern. Foxconn's management model has also arousedLecture, student presentatio nanddiscussionGroup case analysis: Faded signalLiterature on strategic managemen tcontroversy, and even the media called it "iron blood management". How do you evaluate Foxconn's management model? What is the inspiration from Foxconn's management? What improvements has Foxconn made in management?10ChapterlO Planning Tools and Techniquesl.Techniques for Assessing the Environment*Environmental Scanning *Forecasting*Benchmarking2.Techniques for Allocating Resources Budgeting*Scheduling* Breakeven Analysis* Linear Programming3.Contemporary Planning Techniques* Project Management*Scenario PlanningIdeological and political contents:1. Analyze the statement of Japanese management scholar Kenichi Okayama that "the only way to make money is professionalism", and analyze the advantages and disadvantages of professionalism and diversification, as well as the possible ethical problems.2. Business journals often report that companies fail to meet their sales or profit expectations. What are the possible reasons why a company can't achieve its expected goals? What are the recommendations to improve the effectiveness of forecasting?Lecture, student presentatio nanddiscussionIndividual work: make a week plan and record the process, analyze reasonsLiterature on planning11Chapterll Basic Organizational Design 1.Designing Organizational Structure*Work Specialization*