《商务英语口语》教案.docx

商务英语口语教案7授课章节名称：Unit 4 教材逻辑结构分析和学生分析：.An enquiry is a request for information on the supply of certain goods. In international trade, an enquiry is usually made by a prospective buyer without engagement. He/She may send an enquiry to a seller inviting a quotation or simply asking for some general information concerning the goods in which he/she shows interest. In this period, Ss will know something about enquiry. 教学目的：.1. Learn how to write an enquiry letter;2. Listen for some specific points. 教学重点：Understand some specific trade terms. 教学难点：.Remember the trade terms.更新、补充及删节内容：Understanding the enquiry according to the inrtoduction. 教学方法与使用教具：Communicative Language Teaching;Tape-recorderTeaching procedures:Step 1 Leading in1. Have a warm-up activity by asking the students did they know the meaning of enquiry.2. Ask them if they want to make an enquiry what they want to ask.Step 2 Presentation1. Part I Warm-up(1) Get the students to read the enquiry letter on page 26 and answer the following questions. What is the aim of this enquiry letter? Who is the receiver of the letter? If you are the receiver of the letter, what will you do after reading the letter?2. Part II Listening Practice(l)Task 1Get the students to listen to the definitions of the shipping terms and payment methods and match the definitions with the following terms on page 27.A. Play the tape and ask the students to check their answers.(2) Task 2Get the students to listen to an importer talking about enquiries and fill in the blanks.A. Check the answers.B. Ask the students to listen to an enquiry made by an importer and answer the questions. D. Check the answers.Step 3 Business Profile: EnquiryAny import/export transaction is likely to start with market reaserch and the establishment of business relations; enquiries, quotations and negotiation on prices, orders, delivery and documentation may follow. So far as a specific transaction is concerned, an enquiry is the first real step in business negotiations.DefinitionAn enquiry is a request for information regarding the supply of certain goods. In foreign trade, an enquiry is uauslly made by the prospective buyer "without engagement. This means the prospective buyer makes an enquiry to a seller inviting a quotation for the goods he/she wants to buy or simply asking for some general information concerning goods in which he/she is interested. It does not necessarily mean that the transaction will follow. It will depend on whether the buyer is satisfied with the information and how the prices and quality compare with other suppliers9.Classification of enuiriesEnquiries can be classified into two groups. Some enquiries are requests for price lists or catalogues. These may be called General Enquiries. Other enquiries are requests for quotations for certain articles, or requests for price terms, packing conditions time of shipment, mode of payment, insurance, etc. These may be called Specific Equiries.Enquiries from regular customers are sometimes very brief in content especially if they are making a repeat order. In this case only the name, code number and specifications of the article may be mentioned.Other business terms often usedCost and Freight (C&F)The seller owns the goods until they are loaded on a vessel. The selling price includes all costs to this point plus the cost of the freight. The buer is responsible for insurance.Free on Board (FOB-U.S. Domestic Use)Goods are shipped for a rate that includes costs of delivery to and the loading onto a forward carrier at a specified point.Free Alongside Ship (FAS)The seller is responsible for delivering the goods to a pier and placing them within reach of the ship's loading equipment.Free In and Out (FIO)The cost of loading and unloading a freight vessel is borne by the seller.Step 4 Consolidation and Assignment1. Get the Ss to remember some abbreviations of trade terms.2. Assignment: Ask the students to remember some abbreviations of trade terms after class.